According to the Conservative Party manifesto the 15 hours a week currently available to children following their third birthday is going to be doubled to 30 hours from 2017.
The Conservatives and the LibDems (remember them?) performed the very same trick of arrogantly ignoring, misrepresenting, diminishing, dismissing and belittling the concerns of parents and voters generally. And now we have five years of a Conservative Government to enjoy in all its glory.
The election proved again that politics is increasingly about the personal. And there is nothing more personal than getting the care you need for your family. The next five years will be a real test for the government as it battles to balance the books and meet the growing expectations of families.
You have been following the news. You consider yourself politically alert...
The new royal baby is set to come in time for the May half-term school holidays. So why not give something back to the doting British public who are rushing out to buy souvenirs to celebrate the birth? Last time more than £250million was spent in shops when baby George was born.
'Who are you going to vote for, June?' - This is the question I am regularly being asked by friends and colleagues. But what is the option? Do I vote for the political leader or the manifesto?
The UK is not at the vanguard of parental equality. The imbalance between mothers' and fathers' leave in the UK is among the highest in the OECD. But a rare benefit of lagging behind more forward-thinking nations is that we can wait to see what works (and shamelessly copy it).
To censor myself, or adapt my Blog, to remove mention of the maternal, would amount to succumbing to the taboo of mentioning - let alone promoting - mothering and maternal care, and to the unease with which women often feel in proclaiming their rights or protecting the interests of themselves or their families.
I have recently procured the services of a young 20 something year old personal assistant. She is a single mother of a five year old and wanted some part time work to not only bring income into her household but also to stimulate her mind.
No mainstream political party seeks to recognise or place value on the prospect of a parent at home, doing the work of childcare and supporting the family. We may only speak of childcare being productive and valuable if it is performed by strangers, for a fee, and under the guise of 'Early Years Education'.
Grandparents are supposed to have the pleasure of playing with their grandkids, then handing them back. But these days, with the rising cost of childcare, it's like they are being parents all over again.
So, where does that leave a mother who wishes to stay at home and raise her family? Between a party who loathes them, a party who patronises them and a party who ignores them.
Unless you're Meryl the culture won't allow you to age. The opportunities available suddenly become a role-call of grannies, witches and victims of dementia.
The work of raising children doesn't seem to be viewed with real respect. If it were, parental leave for working parents would be fully paid, it would last longer, and it would include equal amounts of time for both parents.
This week there was a report about the rising costs of childcare in the UK, which is indeed a big problem for parents. Yet I kept reading how this was an issue for working mothers or mothers returning to the workplace, never about fathers.
Recent weeks have given us a sobering reminder of the dreadful impact of child sexual exploitation. The further revelations regarding Rotherham coupled with the announcements of new investigations in Manchester, Halifax and Essex, reinforce the belief that we are only beginning to scratch the surface of this emerging national blight.