What you wear affects you psychologically. It can profoundly alter your mood. It also influences how others respond to you. And the visual illusion created by cut and fabric dramatically changes the appearance of your body. Your clothes can affect your job prospects, your love life and even your self-image.
The notion of ethical fashion has been gaining more and more ground recently, particularly since the Rana Plaza disaster in Bangladesh last year. Yet Primark hit the news again yesterday with claims that a cry for help was stitched into the label of a £10 dress. The dressmaker claimed they were forced to work exhausting hours to keep up with our demand for cheap fashion...
When Hadley Freeman, wordsmith at the end of the 'Ask Hadley' series on the Guardian, described the recent comeback of the 90s in fashion as an 'apocalypse', I was expecting to me met with exactly this. I was ready to be put in my place about the 90s hype that has been taking back over our wardrobes. Nope.
MADE in Europe's campaign 'Every Garment has a Name' seeks to campaign for the rights of workers on campaigning days like these. They aim to humanise the high street by changing attitudes of clothing retailers in the long run, and looking for long term solutions of lacking development through education. Check them out, and get involved!
I've always hate a love/hate relationship with Urban Outfitters, caught between my adoration for their clothes and my disapproval for the controversies they seem so adept at racking up. They might be known for their hipster beanies and shoes with crazy platforms, but who are Urban Outfitters? Who are they really selling to? And what makes them popular?