Fashion is elitist, and it has its critics, mainly concerning its detachment from the realities of society, but within the doom and gloom of an economic recession, it can be a breath of fresh air. Most of us will never be invited to a catwalk show. Yet it is a hobby for so many, and goes way beyond merely wanting the clothes.
This season's fashion florals seem to split into two categories - the exotic, tropical prints seen in collections for Stella McCartney resort, Alberta Ferretti, Altuzarra and Givenchy resort, versus the more modest, English Country Garden style blooms featured at Erdem, Dolce & Gabbana and at Louis Vuitton through Marc Jacobs' Broderie Anglaise daisy patterns.
Harrods is already ahead of its competitors "socially" from a raw numbers perspective, over the last two years, it has amassed in excess of 165,000 Facebook fans, and over 85,000 Twitter followers - more than any of its competitors, even with regional stores combined. This digital community growth is a result of sheer investment and strategic interaction from the brand.