It's smug, it's nasty, it's a publicity triumph. It also reaffirms what campaigners have always said about Page 3: That The Sun's loyalty to Page 3 is a commitment to disempowering women under the guise of that age-old defence of sexism: "it's just harmless fun".
While we may have no power on the decision to kill off Page 3, public opinion is everything. There is arguably far greater power in influencing the mood around representations of women in media. And this has certainly happened.
I looked at the Page 3 girls and hoped I'd look like Linda Lusardi when I was older. I blushed when various family members and friends would comment on my body - no part of it was left unscrutinised by the people that surrounded me, male and female. I'd say that started around the age of eight.
Taking the bare boobs out of The Sun is a momentous step in the right direction. But let's not dance in the street just yet (maybe just a few fireworks and a glass of bubbly?). We're not done people.
This is the problem with institutionalised sexism (or racism, or homophobia, or institutionalised anything) - it's insidious and works at an almost subconscious level. It takes an inherently wrong and damaging mentality and normalises it.
Men who wouldn't win a prize at Crufts feel entitled to judge the appearance of women and find them lacking, as if they've wilfully failed to conform to conventional standards of beauty out of spite. Men who might easily be mistaken for Dobby the House Elf, feel wronged when the office isn't staffed with eye candy of a standard they deem high enough.
Like a creepy uncle contemplating emigration, page three is unlikely to be missed. But the hydra-headed jubilation in some of the press is little more than an unseemly basking in a class-tinged tyranny of some people's taste over others, which distracts from an appreciation of painful economic inequality.
I babysat a young girl last year where a copy of the Sun had been left open on a coffee table. When she saw page 3 she looked at me and asked if the image was what boobs are meant for! But while it's great that topless women have been taken out of the Sun, there is still a long way to go.
Before anyone suggests it - no I'm not a prude and I'm certainly not offended by the sight of a pair of breasts, I'm more offended by what the Page 3 girls represented to young females, particularly when it comes to describing them as 'models'.
I have no doubt that many Page 3 models enjoy what they do but they are not really exploring in different types of sexiness nor are they challenging what it means to be a woman. That's not being a 'hater' or a 'jealous cow'- that' just stating a fact.
Platform is valuable commodity and the supply of privileged platforms far outstrips demand. This is precisely because very few people have the former while almost everyone has, at some point, availed themselves of one of the latter.
To paint a picture of how inequalities work both ways, in the past few years I have had countless conversations with men who want a similar opportunity as their female partner to spend time with their children but who daren't mention it to their manager.
Three years of one's life should be about learning and challenging previous assumptions. Definitely not about reinforcing the same tale, key points, and arming with ideas that seem to be true only in the inner circle of scholars of gender studies.
No more sexism, that's chuffing marvellous, although I suspect what the reporter was actually saying is, yes there's no more page 3, and it was all our idea. Feminists don't go thinking you're clever, you have achieved nothing, so there's no point trying to change anything else.
The first clinical reports of cosmetic labiaplasty procedures appeared in 1984, but by the late 1990s the "designer vagina'' had entered public discourse, largely as a result of media coverage in glossy women's magazines.
Would I move out to the leafy suburbs of Surrey and commute into London in a bid to 'have it all'? Or would I head back to the North East where a cheaper, calmer life surrounded by my family awaited?