Fiona Longmuir and Tara Costello staged a protest by posing in their bikinis, in the London Underground, alongside the offending poster. They then tweeted their photo with the slogan " How to get a beach body? Take your body to the beach."
It's really odd, and really common, that people preface feminist statements with 'I'm not a feminist, but...' and I still don't understand why. Well actually I think I do, but I'm going to pretend I don't for the purposes of this argument for a minute...
There is no rule book on growing up to make it easier. Everyone matures at different speeds and messages need to be delivered appropriately. But what we can do right now is help young girls make sense of what's happening around them and empower them to deal with it.
Patriarchy is a raw and brutal deal for everyone, that is true, but it is women and children and marginalised men who pay the biggest price. We feminists never started this so-called battle of the sexes, but we are going to end it and we are certainly going to win.
Is it fair that men still have to abide by the age-old practice of demonstrating their commitment, and self-worth, through picking up the bill on a first date? Surely this dated etiquette is just sexism of the highest order.
28-year-old Drake looked pretty damn horrified when 56-year-old Madge finally released him from her embrace. Which got me thinking: Would the world still think the kiss was funny if Madonna was a guy and Drake was a girl?
Of course being a mother is a fantastic achievement, and carrying and raising nine children is no mean feat. But, at this moment, the fact that she is a mother-of-nine is almost completely irrelevant, while her contribution to women's rowing, her position as a CEO of an investment company and all round kick-ass woman is what BBC Sport should really be being championed.
I have strong feminist views simply because I don't understand why, in 2015, when you can do things like print out a spare pair of kidneys, or have your Amazon delivery float through the sky into your lap, women still aren't equal in our society.
It would be irresponsible not to acknowledge that men get paid more because they are better and more aggressive at negotiating, but rather than abolishing negotiations, should we not just teach women to be better negotiators?
The idea of putting into action a quota for women, seems to get many people's backs up. I have lost count of the number of times I have been told that our representatives must be there on merit only. What an insult to women, apparently in Scotland only 35% of the women's population is able.
What blew me away was her PRESENCE. It's easy for many acts to be great on tracks, but crap live. Nicki smashed it at levels above and beyond I was truly expecting. She hardly ever mimed, she danced her heart out, spoke to us and her presence was immense!
To censor myself, or adapt my Blog, to remove mention of the maternal, would amount to succumbing to the taboo of mentioning - let alone promoting - mothering and maternal care, and to the unease with which women often feel in proclaiming their rights or protecting the interests of themselves or their families.
Is not fame the giving and taking away of faces? Celebrities are defaced and labelled by the media and the public on a daily basis: we've all criticised at least one celebrity for their actions and choices.
In a profession which employs more women than men, why are we looking at an almost all-male senior squad? Across the heritage sector the most senior women are now all officers rather than chair... It is a depressing situation.
Who is this monk who, after visiting the headquarters of Google and Facebook, spoke about the need for a kinder internet culture? Why are so many people seeking his advice and inspiration in the 21st Century?
Now in all honesty, does anyone really feel that the fact more women will be refusing others maternity rights, helping the rich to evade tax, ignoring the fact that their child workers are being poisoned and flogging bad sports clothes made by sweatshop labourers, is going to get us any nearer to any sort of equality?