But there's something that I'd like to create, something I'm already working on. I'd like a world where food isn't wasted. I know there's some appetite, but people need to be hungry for it. So this World Food Day, I'd like people to have the same appetite for preventing food waste that we currently have for baking. So here's my own recipe for change.
Forward thinking companies such as Unilever have realised that they need to change to address global environmental challenges like climate change. These companies are fundamentally shifting how they do business from the way they source products through to the types of energy they use. But can they persuade their customers to join with them?
The phrase 'food waste' conjures images of supermarket wheelie bins, brimming with delicious and perfectly edible food. Campaigners' torch lights have increasingly focused on supermarkets' wastefulness, and so we'd imagine that supermarkets are the biggest contributors to the estimated 10million tons of food wasted every year in the UK.
Supermarkets are finally feeling the pressure when it comes to food waste, and Feedback will be monitoring them closely over the next year to make sure that they 'taste the difference' between ambitious gestures and committing to effective long term actions to prevent food waste.
While the Olympics has nation pitched against nation, when it comes to beating food waste success lies in working together across our geographical boundaries. We can only beat food waste by sharing skills, helping to train one another in techniques that work, and driving action through a strong commitment to a clear and ambitious goal.
An amble through the trendier streets of East London will lead you towards a sustainable food revolution. Today, the area once popular with hawkers and those with interesting social narratives, is now a haven to environmentally switched-on foodies.
It feels wrong to be advocating recycling less. And especially during Recycle Week, when I feel like I should really be championing recycling and encouraging everyone to recycle as much as they can. And don't get me wrong. I am a big supporter of recycling, and an advocate of recycling. But only if we've explored all the other options in the 'Waste Hierarchy' first.
Yes, we need to recycle. We need big companies to be transparent about their sustainability credentials, and we need to challenge 'greenwash', but more importantly than that, we all need to be creating change ourselves. And that doesn't just mean sending an angry tweet or signing a petition. It means actual physical changes to our behaviours.
The takeaway coffee habit is now part of most people's lives. What people didn't previously realise is that of the seven million coffee cups used each day in the UK, only 1% of them are recycled. People think they are recyclable, and technically they are - but it is too difficult and expensive to separate the inner plastic membrane from the cardboard, and so they end up in landfill or are incinerated.
A Game of Thrones fan theory that recently caught my attention speculates that the dreaded White Walkers marching steadily south are a metaphor for climate change, and the more I've thought about it, the more it bothers me.... I've done some research and lined up some of the simplest things we can all do to help protect the environment today.
I still think of myself as a newcomer to retailing, but I've learned more about food in two years at Tesco than I've done in many years. It's been a journey which has left me mixed emotions. Too often, I've seen examples across the supply chain of good, edible food being thrown away. We have to fix this - working together, across the food industry, in partnership.
The average UK household throws away £470 of food a year hitting them in the pocket and causing wider environmental damage. A host of new organisat...
Let's kick off with some figures on food. Consider, that one third of all food that is produced globally, is wasted. This costs the global economy up to $300billion a year, and for the average family in the UK - that translates to around £700 per year. And all this is happening whilst almost a billion people around the world go to bed hungry each night.
As I watch 50 moist, perfectly round mini quiches mercilessly thrust into a waste bin, flakes of pastry and cheese fluttering from their industrial tray into a dark gaping mouth, my stomach sinks. The caterer promptly puts the tray down and continues her waste rampage, efficiently ridding the kitchen of leftover food from an event.
When the Wonky Veg box was released I had to get my hands on one - if only to see how the supermarkets had gone about joining the war on waste. I would never normally spend money on full priced veg, but this had to be done.
Most of the time we start with the recipe and then collect the ingredients to fit around what we need. But its time to start thinking about what we have in our fridge, what's best in season or what is there an abundance and how can we can incorporate it into a recipe - or how we make it the best it can be!