It's 8pm on a Thursday night and on the ninth floor of 207 Old Street, the Jaeger bombs have just started to drop. This 'Street to Peak' fixture is one of kind, held in the clouds at one of London's newest tech spaces to exhibit several successful outdoors startups.
Anyone familiar with Wii Sports Resort will instantly feel at home in Tignes. The French alpine resort could almost have been the inspiration for the video game where just about every sport and leisure activity is available in one purpose-built, picture-perfect resort.
I'm in a rumbling SUV on an icy highway somewhere in the French Alps. Margot, a pig-tailed PR rep, is behind the wheel. She navigates a series of high-elevation twists and turns like a veteran fighter pilot.