After discovering that the phenomenon TOWIE (The Only Way Is Essex) is currently in its eighth series, I began to get the impression that its genesis had been somewhat forgotten. As it turns out, many people don't realise that Essex is actually a real place. Instead, it seems, they think it's a kind of Disneyland. A theme park that can be holidayed too.
Geordie Shore is but the latest in a long line of televised regional case studies showing how crap the world is. As propagating cartoonish stereotypes for cynical commercial gain is worth mega bucks these days, small wonder MTV are milking their Newcastle cash cows for all they're worth by sending them to Magaluf.