Obama was the first President to embrace digital media in his 2008 election campaign. He understood the power of the internet to get people engaged on a scale like never before . Lessons were learnt and future candidates begun to understand the importance of this new medium, although Trump and Clinton ultimately took very different approaches.
If ever a fight did not live up to it's hype, it was this one. The build-up was extraordinary. The Donald sought to take charge of the accusations of misogyny that had been levelled at him all week by holding an extraordinary and unexpected press conference with four women who presumably had a tale to tell of their treatment at the hands of Bill Clinton.
Herein lies the problem in this case. Hillary's PR team have all the facts. They know her medical history and they know that this kind of collapse may well be a possibility at any time. So why didn't they have a proper statement ready? But more than this, why have they left it so long, many months, to really tackle the growing questions about Mrs Clinton's health?
The current political prominence that mental health is enjoying is both welcome and meaningful. But promises of improvement have a habit of slipping, and the NHS' current parlous financial situation could plausibly lead to mental health tottering backwards instead of taking the leaps forward it needs.
I believe that as women we should give Theresa May an opportunity to prove she is what this country needs. Still, a second female Prime Minister should excite us. We may not be exactly where we want to be but we're on our way there. Surely each small step we take towards progress is a step worth celebrating.
You could argue that is already happening but it's as important as ever that we use the Brexit fallout as medium to have a long hard look in the mirror and constructively address the issues that divide us. Let's catch ourselves before it gets beyond hope and use Donald Trump as an example of what is not wanted here.
In all probability the remorseless logic of deep Clintonian pockets, impressive electoral organisation and the fact that 'youth' voters rarely follow through will grind down the Senator from Vermont in the end. But I really wish this wasn't so. I would love politics to start to address the very just complaints of millennials and by extension many others. We all need a change. Here's hoping...