If you spend any amount of time on public transport, particularly in our anti-social, paranoid, abrasive capital city, you'll notice that the vast majority of people neither talk nor look at each other and instead opt to waste away their existences in the soul-destroying cesspool of social media, angry birds, BBC iPlayer and other such pointlessly depressing activities found on smart phones.
What better way to mark this momentous event than to announce the appointment of the new Creative Director! The industry titan that is going to lead the BlackBerry charge, whose creativity, innovation and inspiration is going to restore them back to former... What's that you say? It's Alicia Keys? Really?