It's an unusually sunny Saturday afternoon in Battersea Park, and I am taking deep breaths to stop myself from hyperventilating. I have just dropped my iPhone. My uninsured life support, with a not-too-shabby price tag of £600, has transformed into a pile of broken glass and chipped plastic mixed amongst gravel on the pavement. Someone might as well have just hit me. Did I really just say that? Yes, yes I did.
what if the IT department became more like an Apple Genius Bar? Workers could bring their own devices into the office and IT would help set them up for business use. But rather than just installing something on the device and handing it back, IT would walk the worker through how to, for example, download, install and use business-approved applications.
Apple has succeeded in becoming a cultural icon as well as a successful business, its desirable products and clever advertising set it apart from other technology companies. But it isn't the only enterprise that has been touched by the Jobs halo, remember he's also the man behind the Pixar animation studio.
My great excuse in all this is that my logic is perhaps more accurate than they are willing to accept. Given that technology changes so rapidly I consider it foolish to learn the ins and outs of one contraption only to find that the next model is around the corner effectively and immediately rendering defunct, the prequel.
Dita Von Teese tweeted recently that she went to a tango club in Argentina where she couldn't 'get over how inspiring it was to be in these tango clubs, to see people without their phone in hand, no text, not documenting.' And that she felt 'it would be breaking etiquette to pull out [her] phone for any purpose.' The first thing I thought when I read that was: 'What a strange concept.
The danger for so many people--especially those with big ambitions--is that they measure themselves by their ideals, their notion of how things should be, and this completely blinds them to any progress they've made and the opportunities in front of them. They fall into what I call "The Gap"--the permanent distance between your ideals and where you actually are.
When we play these games (on trains, buses, at work, in waiting rooms), viewed by almost everyone as a tempting distraction from real stuff, we partly enjoy doing so on the level that the associated guilt actually re-enforces our sense of being very important people with 'much more important things to do.'
I took my poo phone into the Apple Store and the genius up the back told me, "This phone has been water damaged." I replied, "Hey genius, I'm not here because it's working. Can you fix it?" He told me it'd be cheaper to get a new one. So I told him about the time I had sex with a real girl and his head exploded.
It's still unusual to meet people in London who pull out anything other than an iPhone. So those of us who run businesses making mobile apps typically don't consider building apps for anything else. Outside London the picture is very different and the launch of Nokia's £120 phone looks set to be a game changer.