One of the worst things you can say to professional photographers is that, thanks to smartphones, we are all photographers today. They will argue that real photographic talent comes from experience and that amateurs will never replace professional when it comes to crafting meaningful visual stories. They are right, but they're also missing the point.
To an advertiser you are many things: you are where you are, what you read, the tools you use, the games you play, and the people you contact. This means that the data inside your smartphone is a gold mine to advertisers, and many companies have begun mining that data through tracking on mobile websites and in mobile applications.
What type of world would we live in if it didn't involve fake deaths, three billion dollar offers, crack smoking mayors and even Chinese reform? Reality? Surely not? In what can only be described as a 'turbulent' week, we have seen stories surface from seemingly poor political and financial decisions to the downright bizarre.
Tinder is so 'hot right now' (unlike that phrase, unless you're Paris Hilton- the shame). Everyone is doing it and no one seems to be slowing down. The web is littered with people's opinions on the app, from where's best to do it, to how to get the best out of it. I can only hope this is just as useful.