MOBO CEO Kanya King MBE welcomed industry professionals and distinguished guests and thanked them for their loyal support of her brand for the past 18 years. She reminded us that MOBO had been created to champion young music focused youth and given a platform to urban music acts for the longest time.
I learned we all take different approaches and use our own environments to shape the sounds we come out with. Different cultures produce a different 'cool'. And your perception of 'cool' changes depending on where you are. It's been interesting to see how my music is received over in Oz - it's totally different - the album reacts and appeals to different audiences within their perception of what they love and how they interpret it. Until you play your music out to an international audience you never really appreciate the full extent of this I don't think.
With the iTunes festival taking over Camden's Roundhouse, artists from all over the world have been bought together to take to the stage in the Capital. As one of the most talented and humble guys in the music industry, Labrinth has had an extraordinary year. With his album 'Electronic Earth' making steady waves, he has bounced his way across the main stages of the biggest festivals this summer.
The Future Flames idea is sick... and something that I feel really strongly about. It takes young kids from different parts of the country that are really doing great things for their area - these kids are pushing positivity despite the issues or problems that life has thrown at them. These kids have used their passions to inspire others and having met some of them - its pretty humbling. They have all done amazing things and it just really drills down to what it's all about. These youngsters are our heroes of tomorrow and I feel very lucky to be involved with such a thing.
I'm not gonna lie, it was always going to be hard to top what we achieved with Earthquake, but that song I think was an easier catch to get into. The track was very edgy and I think with Last Time it was a bit more of an odd slide, and it took people a while perhaps to understand it. I honestly didn't expect it to go to No. 4.
I'm not scared about my album leaking... you know I'm not gonna be a flash in the pan artist, I've gotta hundred more of those records in me - this isn't gonna be my only shot. I've been working on my music for 10 years. You best watch out Mr Cowell, make sure I don't have one wild night in the studio and decide to give away album number two for free! Can you imagine the telling off!?
When I think back to everything that happened to me in 2011 it was a bit of a whirlwind, and it all started in my family home back in Hackney all those years ago. The Olympics this year is putting Hackney on the map for an altogether different reason. I have mixed feelings about this - obviously I think it's great that my community can play part in hosting something that is such a huge deal for our country, but the general feel I get from talking to my people in the area is that the community don't actually feel that involved.