Well here's a shocker for you: your company looks sexist and I'm not using your app. Perhaps instead of spending your budget on splashing your offensively degrading posters all over the London transport lines you could use it on replacing your copywriters.
Fighting against growing levels of precarity, unemployment, poverty and homelessness - in Spain and, contrary to what our government claims, in the UK - also requires us to reclaim what should belong to the state and its citizens, to us.
After a full month of not drinking caffeine I've just been and had my first coffee - a tasty, bitter black Americano. Relishing the first, piping-hot sip in slow motion, I sat down to chat to a colleague about existential copywriter stuff and what stuff means and stuff.
Enter the British men of the London Underground. With their sharpened suits and iPhones in hand, they look every bit like a Chinese girl's dream. Part of this attraction is their evocation of wealth and fashion. Then add in the Brit factor.
London is the fastest growing most exciting and dynamic, financially buoyant city in the world, home of the elite - king of financial services - slave to no one. London therefore needs a mayor who will embraces this - not stop it.