Anyone with a vested interest in rock music or journalism, or even, God forbid, the product of a sordid union between the two, will know who Mick Wall is. He made his name on Sounds magazine in the late 70's, wrote for Kerrang! throughout the 80's heyday of heavy metal, and was a founding editor of Classic Rock in the 90s.
They're not a daily newspaper but a niche weekly magazine assumed by all to appeal only to a young demographic? Many of the commentariat think not. And there is certainly an argument that NME's readership is teenagers who, unlike Evening Standard fans, are not going to pick up a free copy to read on their commute to work.
Just as we were thinking about launching a magazine independently, financed by maxed out credit cards and money found down the back of the sofa, it seemed that suddenly we could slug it out with the big boys and girls on an almost even playing ground. We would be able to get to our niche audience via the magic of the internet.
To be a master marketer, you have to be a master of content. But the 2014 forecast study by the CIM reported that only "44% of B2B marketers have a documented content strategy". The numbers suggest that thinking caps aren't on - marketers are pushing out content to tick boxes but floundering when it comes to producing strategic material that helps to achieve real business objectives.
Nuts - the magazine that launched a thousand unrealistic fantasies - is facing closure. While it's a sad day for print media, it's also a sign of the times. Is it possible "lad" culture is no longer relevant? 'The lad' was sold to men as a guy who had a laugh, a guy who could down pints, a guy who just loved boobs (or should I say tits?).