To be a master marketer, you have to be a master of content. But the 2014 forecast study by the CIM reported that only "44% of B2B marketers have a documented content strategy". The numbers suggest that thinking caps aren't on - marketers are pushing out content to tick boxes but floundering when it comes to producing strategic material that helps to achieve real business objectives.
Nuts - the magazine that launched a thousand unrealistic fantasies - is facing closure. While it's a sad day for print media, it's also a sign of the times. Is it possible "lad" culture is no longer relevant? 'The lad' was sold to men as a guy who had a laugh, a guy who could down pints, a guy who just loved boobs (or should I say tits?).
Once candles are lit, and I'm in, the regret starts to encroach. If the water isn't a perfect temperature - and it never is - my body reacts, either by perspiring (which is weird when you're already wet) or by shivering. In an attempt to quickly salvage my bathing experience, I decide to read a magazine.
As the controversy surrounding Kate Winslet's 'unrealistic' Vogue cover rages on, I meet with a world renowned high end retoucher, Pratik Naik (Vogue, Marie Claire, Elle, FHM, Cosmopolitan and The Observer) to discuss aesthetics, ethics and the more technical aspects of beautifying subjects on commission.