Last Thursday, Raconteur Media and NewsCred hosted the UK's first-ever event for senior marketers on The Role of Journalism in Content Marketing at The Savoy Hotel in London - a venue designed to be as indicative of quality as the night's content itself. The event was attended by marketing and content heads from the likes of DeutscheBank, Siemens, Aviva, EY, Visa and Bloomberg.
It is the best of times, if you're John Lewis, it is the worst of times, if you're Marks & Spencer. These two titans of British retail are going through very different experiences. John Lewis continues to grow robustly whereas poor M&S, despite the strength of its food business, desperately needs to turnaround its declining, core clothing business.
Starbucks, a "postmodern brand", is also labelled as "an archetypical brand" that turns a "physical", "tangible" business idea into a "big", "abstract" concept. (Haig 85) From a two- dimensional brick-and-mortar store to a three-dimensional brand with high "emotional power", (Haig 87) Starbucks has thrived and grown with larger economies of scale.
Corporate Social Responsibility (CSR) has been a buzzword for companies since the turn of the 21st century, particularly from 2010 onwards. However, the dynamics of CSR have changed during this period, due to the growth of new communication tools and new areas of operation. This has resulted in CSR developing a new set of parameters.
The more a company invests in mobile, the more important it is that they measure what works, what the customer likes and what delivers ROI. To further explore the topic of mobile analytics, we have compiled our 'Top Tip 6' - a look at why analytics can be so valuable today, for brands and their customers alike.
Successful brands do several things well, but from a communications perspective there is one crucial factor. At those key moments when decisions are actually made, a successful brand must make a greater number of people think about buying their product or service compared to the number considering a competitor.
I'm preparing for a series of forthcoming events on Muslim majority and minority economies and to freshen up those integration debates - by proposing a new approach for Muslims. This is following the 'China Town' model of creating clearly marked and branded areas open for business and cultural exchanges fit for a non-native majority...