Markéting

Post-Trump, Diversity Is More Important Than Ever

Robyn Lange | Posted 29.11.2016 | UK
Robyn Lange

The political and social turbulence of Britain voting itself out of the EU, in part due to anti-immigration sentiment, and Donald Trump becoming Presi...

Build It And They Will Come: The Changing Paradigm Of Influencer Relations

Laura Collinson | Posted 24.11.2016 | UK Tech
Laura Collinson

Once upon a time there was this new thing called the Internet, where people could settle arguments about 70's TV programmes or look up the nearest pizza place. At first the people were wary of this 'new thing', but gradually came to see it as, first useful, then important, and then vital as a source of information and entertainment.

What Does Your Photo Gallery Say About You?

Nadav Israel | Posted 23.11.2016 | UK Tech
Nadav Israel

Brands will look for certain personas. The demographic for a cool new fashion line is unlikely to be those aged 60 plus, so the profiles of elderly users won't be of use. However, a recently-launched dentures brand would be interested in targeting this audience.

How Can Businesses Respond To An Increasing Human Demand For Them To Do Good In The World?

Helen McRae | Posted 17.11.2016 | UK
Helen McRae

Slowly but surely social purpose has started to become an increasingly common topic of conversation in the boardroom. Consumers are demanding more fr...

A Message To Brands Who Want To Make Dad 2.0 Their New BFF

Dan Flanagan | Posted 15.11.2016 | UK Parents
Dan Flanagan

Unfortunately, the marketing world has yet to catch up with the reality of modern parenting. In advertising, dad is still the hapless sap who simply can't get anything right. He burns any foodstuff that dares venture close to the oven, stares blankly at the mere mention of putting the washing on

Television Isn't Dead, It's In Rude Health

Mark Lund | Posted 14.11.2016 | UK Tech
Mark Lund

TV certainly can't be complacent or ossified. To continue as a brand's best partner it must continue to change and work in harmony with its so-called rivals in online, social and digital. We'll all be much healthier for that.

This Year's Political Campaigns Hold An Ugly Mirror To Marketing

Uri Baruchin | Posted 11.11.2016 | UK Politics
Uri Baruchin

In an era where many marketers are obsessed with questions of purpose and social responsibility, politics have run away in the opposite direction, embracing the bad habits marketing is trying to leave behind.

Starting A Business At 18

Regan Williamson | Posted 07.11.2016 | UK Universities & Education
Regan Williamson

I would be lying if I said starting a business after I left school was part of my big plan. Starting a business was probably somewhere along my timeline of goals, but at 18 it certainly wasn't.

If Top Brands Equals Top Employers, Is It Purpose That Makes The Difference?

Helen Rosethorn | Posted 07.11.2016 | UK
Helen Rosethorn

Last week saw the publication of some new brand research which explored what brands consumers saw as relevant to them. At first glance the list of the...

Don't Go Chasing Unicorns: Concentrate On Creating The Right Connections

Helen McRae | Posted 25.10.2016 | UK Tech
Helen McRae

Whichever path a business chooses; it needs to ensure that it is above all flexible. Old school organisations find pace and agility difficult to counter, and this is one of a start up's inherent advantages. When a gap in the market appears, they are quick to fill it.

Where Did Virtual Reality Come From? And Where Is It Going?

Ran Berger | Posted 25.10.2016 | UK Tech
Ran Berger

Steady work on developing the tech throughout recent years has bought us to today, where companies like Oculus Rift can offer incredibly impressive virtual reality experiences through their gear. Augmented reality, (where we add to our existing world rather than 'escaping' to another) has also hit the mainstream, thanks to Pokemon GO and snapchat filters.

Programmatic TV Is Here! - Ok, So What Does That Mean And Is It Any Good?

Owen Lee | Posted 25.10.2016 | UK Tech
Owen Lee

Expanding on this area of tech and data, when client and 3rd party data is incorporated in addressable and connected buys, questions shall arise over data ownership, privacy, and the legalities naturally surrounding the area

Art And Science: Data Informed Content Creation

Owen Lee | Posted 12.10.2016 | UK Tech
Owen Lee

Creativity is by nature not 100% predictable, so whilst we can and should analyse and predict performance, data should be used more to steer us than definitively lead us in our thinking and actions.

How Can Brands Benefit From The Primacy Effect?

Richard Shotton | Posted 05.10.2016 | UK
Richard Shotton

If you had to choose between a vodka that was 'award-winning, refreshing, satisfying, vinegary and weak' or one that was 'weak, vinegary, satisfying, ...

Four Of The Most Valuable Lessons I Learned While Building A Business

James Connelly | Posted 03.10.2016 | UK
James Connelly

From an early age, I knew I'd have my own business. I just wasn't sure what it would be. Traditional schooling wasn't for me. At the time, I just couldn't see the value in learning things that had no place in the real world. The area of a trapezoid? Ask the architect, not me.

Twitter's NFL Streaming: Touchdown Or Fumble?

Owen Lee | Posted 03.10.2016 | UK Sport
Owen Lee

15th September 2016. New York Jets v Buffalo Bills. As part of a 10 game deal worth a reported $10m, it was the first time that Thursday night NFL has been streamed live online via social media.

Empty Boxes

Caragh Little | Posted 30.09.2016 | UK Lifestyle
Caragh Little

Marketing really makes me laugh. The sheer cynicism of the 'inadequacy - product- problem solved' storyboard for the typical ad campaign is just so obvious that it amazes me that more of us don't see right through it.

Why Most Marketing Predictions Are Wrong

Richard Shotton | Posted 29.09.2016 | UK
Richard Shotton

Marketers love to make bold predictions. But how far should we trust these forecasts? An experiment by Philip Tetlock, from the University of Pennsyl...

Social Influencers Continue To Jump On The Brand-Wagon

Jason Mander | Posted 22.09.2016 | UK Tech
Jason Mander

The simple answer is to trust in the continued growth of this marketing format and find the next wave of influencers that are building online followers relevant to your brand, as they can be re-cruited from social sites still in their infancy.

How Do Brands Benefit From Charm Pricing?

Richard Shotton | Posted 22.09.2016 | UK
Richard Shotton

In a memorable scene from Mad Men the creative team gather in Don's office to crack an awkward brief. After an unsuccessful start to the meeting Pete ...

Quitting Work Without A Plan: The Highs and Lows

Moshe Braun | Posted 21.09.2016 | UK Lifestyle
Moshe Braun

At 34 years of age, with just three months to go before my second child was due to be born, I quit my job without a backup plan. I quit because I was unhappy. Simple as that. Being miserable no longer felt like an inevitable outcome of being a responsible adult: I became convinced there was another way.

Linkedin Isn't For Freelancers...Or Is It?

Jo Rourke | Posted 20.09.2016 | UK Tech
Jo Rourke

Linkedin, when used correctly, can be an extension of your website, providing information you won't include there, and, contrary to popular belief, it can be customised considerably; giving it your personal touch. You'll notice I said it's an extension of your website, not an extension of your CV. After all, your Linkedin profile can have, among other things:

Would Marketers Rather Fail Conventionally, Than Succeed Unconventionally?

Richard Shotton | Posted 15.09.2016 | UK
Richard Shotton

Mark Ritson's described marketers as magpies, flitting from one fad to another. He judged them guilty of spending too much time and budget on emergent opportunities at the expense of established ones. This flightiness leads to media investment out of kilter with customer behaviour and large investments in areas with unproven ROI.

Eight Ways To Promote Your Work With More Confidence

Ryan James Lock | Posted 12.09.2016 | UK Lifestyle
Ryan James Lock

If you would like to feel more confident whilst promoting yourself and your business, keep reading because I am going to share eight ways you can boost yourself confidence and sky rocket your business!

What The Police Taught Me About The Uniqueness Of Generation X

Andy Snuggs | Posted 08.09.2016 | UK
Andy Snuggs

In the words of The Police, I currently feel like saying to all brands targeting the over 50s: "Don't Stand So Close To Me." I'd be more than happy to be "Wrapped Around Your Finger" - but you have to earn that interest and loyalty, and to do that you have to recognise that what matters to today's 50-year-old is quite different to previous generations.