Markéting

Why Most Marketing Predictions Are Wrong

Richard Shotton | Posted 29.09.2016 | UK
Richard Shotton

Marketers love to make bold predictions. But how far should we trust these forecasts? An experiment by Philip Tetlock, from the University of Pennsyl...

Social Influencers Continue To Jump On The Brand-Wagon

Jason Mander | Posted 22.09.2016 | UK Tech
Jason Mander

The simple answer is to trust in the continued growth of this marketing format and find the next wave of influencers that are building online followers relevant to your brand, as they can be re-cruited from social sites still in their infancy.

How Do Brands Benefit From Charm Pricing?

Richard Shotton | Posted 22.09.2016 | UK
Richard Shotton

In a memorable scene from Mad Men the creative team gather in Don's office to crack an awkward brief. After an unsuccessful start to the meeting Pete ...

Quitting Work Without A Plan: The Highs and Lows

Moshe Braun | Posted 21.09.2016 | UK Lifestyle
Moshe Braun

At 34 years of age, with just three months to go before my second child was due to be born, I quit my job without a backup plan. I quit because I was unhappy. Simple as that. Being miserable no longer felt like an inevitable outcome of being a responsible adult: I became convinced there was another way.

Linkedin Isn't For Freelancers...Or Is It?

Jo Rourke | Posted 20.09.2016 | UK Tech
Jo Rourke

Linkedin, when used correctly, can be an extension of your website, providing information you won't include there, and, contrary to popular belief, it can be customised considerably; giving it your personal touch. You'll notice I said it's an extension of your website, not an extension of your CV. After all, your Linkedin profile can have, among other things:

Would Marketers Rather Fail Conventionally, Than Succeed Unconventionally?

Richard Shotton | Posted 15.09.2016 | UK
Richard Shotton

Mark Ritson's described marketers as magpies, flitting from one fad to another. He judged them guilty of spending too much time and budget on emergent opportunities at the expense of established ones. This flightiness leads to media investment out of kilter with customer behaviour and large investments in areas with unproven ROI.

Eight Ways To Promote Your Work With More Confidence

Ryan James Lock | Posted 12.09.2016 | UK Lifestyle
Ryan James Lock

If you would like to feel more confident whilst promoting yourself and your business, keep reading because I am going to share eight ways you can boost yourself confidence and sky rocket your business!

What The Police Taught Me About The Uniqueness Of Generation X

Andy Snuggs | Posted 08.09.2016 | UK
Andy Snuggs

In the words of The Police, I currently feel like saying to all brands targeting the over 50s: "Don't Stand So Close To Me." I'd be more than happy to be "Wrapped Around Your Finger" - but you have to earn that interest and loyalty, and to do that you have to recognise that what matters to today's 50-year-old is quite different to previous generations.

What Can Medieval Peasants Teach Us About Marketing effectiveness?

Richard Shotton | Posted 07.09.2016 | UK
Richard Shotton

They did this because they were loss averse: they knew that whilst a surplus of food was favourable, a lack of food was fatal. In fact this attitude to risk has been a facet of human development for so long that evolutionary psychologists think that we're hard wired to be loss averse.

Jousting, Wizards And The Future Of UK Heritage

Michelle Wright | Posted 06.09.2016 | UK
Michelle Wright

The heritage industry has proven its relevance to British people by creating jobs, creating interest in British culture, generating huge revenues and maintaining historic landmarks. However, by courting headlines about jousting and wizards, perhaps English Heritage risks undermining this work.

Marketing Should Promote A New Masculinity

Uri Baruchin | Posted 01.09.2016 | UK
Uri Baruchin

Traditional masculinity is driven by the patriarchal authority over women. Consequently, it constructs a toxic masculine ideal that is an inversion of even more oppressive feminine ideals. For example, it oppresses men by telling them they are too flabby and can never be tough enough.

Should Marketing Be More Theatrical?

Richard Shotton | Posted 01.09.2016 | UK
Richard Shotton

The main point is that the wit of an ad is not just a creative issue but also one of media placement. The perception of humour can be boosted through channel selection or implementational tactics.

The Problem With Brand Purpose

Richard Shotton | Posted 26.08.2016 | UK
Richard Shotton

Is it possible that there's a common approach shared by the world's most successful brands? It's not surprising that the most successful brands had performed well financially in previous years. If they hadn't delivered shareholder returns, they wouldn't be in the top 0.1% of brands. It's a circular piece of logic.

Come Back Charlie Chaplin!! - A Guide To Making Great Videos for Facebook

Owen Lee | Posted 19.08.2016 | UK Tech
Owen Lee

The social media giant recently revealing that 85% of video being viewed silently [3] suggests a need to reassess we produce online videos to engage audiences. So what exactly do content creators need to do to ensure they get their message across on Facebook?

Brand Strength Comes From Admitting Weakness

Richard Shotton | Posted 18.08.2016 | UK
Richard Shotton

So why do imperfections make people and products more attractive and, more importantly, how can brands apply these insights? First, admitting weaknesses makes brands seem more human. In an age when many prefer the authentic to the mass produced, this boosts appeal.

Why Linking Calories to Exercise on Packaging Is a Bad Idea

James Downs | Posted 14.08.2016 | UK Lifestyle
James Downs

It's about time we looked beyond our individual eating habits and considered the wider social and cultural drivers of the ways we consume, and stop placing responsibility and blame for obesity or ill health solely with the individual. Like much else, obesity is a collective issue that needs a comprehensive response...

The Danger of Gorging on Advertising Data

Richard Shotton | Posted 12.08.2016 | UK
Richard Shotton

An unbounded enthusiasm for data is dangerous and advertisers should avoid harnessing data merely because it exists. Instead, as much time, energy and effort should be expended in choosing which data sets to ignore as which to use. Advertisers who resist this painful cull, and gorge on data, might end up regretting it.

Vodafone Becomes First Company To Remove Separate Line Rental Charges From Broadband Deals

The Huffington Post | Oscar Williams | Posted 09.08.2016 | UK Tech

Vodafone has removed separate line rental charges from its broadband packages in a bid to differentiate itself from its more established rivals. The ...

Why the Curse of Knowledge Makes for Bad Ads

Richard Shotton | Posted 08.08.2016 | UK
Richard Shotton

Think of a song. A simple, well known tune. Now tap out the rhythm on your desk and ask a colleague to guess the name. Easy, right? Well, an experime...

What Can Brands Learn From the Design of Casinos?

Richard Shotton | Posted 26.07.2016 | UK
Richard Shotton

Which company has the most successful in-store customer experience? Apple, with its beautifully minimalist stores? John Lewis, with their renowned cu...

Four Reasons Exercising Can Make You a Better Entrepreneur

Hanni Melnicenko | Posted 08.07.2016 | UK Lifestyle
Hanni Melnicenko

We're all aware of the huge importance of exercising for our lives. However, how many of us actually know that daily exercise can make you a better entrepreneur? Several studies conducted along the years prove that our mental intuition and creativity is stimulated by a performing physical exercises and by having a healthy fitness regimen.

How Digital Technologies Are Affecting Attention Systems

Araceli Camargo | Posted 07.07.2016 | UK Tech
Araceli Camargo

American anthropologist, John Tooby, says attention would have been one of the earliest adaptations in the evolution of the human mind. As learning wh...

The Week We Broke Brand Britain

Nick Liddell | Posted 05.07.2016 | UK
Nick Liddell

In 2012 the British Government launched the GREAT Britain brand campaign. It was intended to promote Britain as the ideal place to invest in, trade wi...

What Businesses Can Learn from the New Kids on the Block

Fran Brosan | Posted 01.07.2016 | UK
Fran Brosan

Yesterday morning I sat in a classroom with 30 kids - all 13-year-olds. They were uncannily silent. Along the corridor, in two other rooms, the situ...

How Could the Remain Camp Ever Lose?

Paul Baines | Posted 27.06.2016 | UK Politics
Paul Baines

No-one was going to be surprised by a Remain vote. Not the pollsters, the many experts, the Government. Instead we've had a sense of national shock, an excitable flapping in the media, outraged calls for legal challenges and a new referendum. Voting for a risky future isn't something that's supposed to happen.