Markéting

Of Mice and Mood - How Brands Can Benefit From Mood Advertising

Richard Shotton | Posted 26.05.2016 | UK
Richard Shotton

Websites regularly gather insights by monitoring what customers click on. But now they can judge our emotions from how we move our mouse.

The Staggering Extent Of Nuisance Calls To UK Phones Revealed

The Huffington Post | Louise Ridley | Posted 22.05.2016 | UK

Nuisance calls make up 40% of phone calls, a new report has found. One in 10 people that were part of research by consumer affairs organisation Which?...

The Implicit Power of Sports Sponsorships

Richard Shotton | Posted 19.05.2016 | UK Sport
Richard Shotton

2016 will be a record-breaking year for sports sponsorships. Brands will be clamouring to attach their names to both the regular annual events but also the two quadrennial extravaganzas: the Rio Olympics and UEFA Euro 2016.

Why Brexit Campaigners Need to Start Finding Something for Us to Look Forward To

Paul Baines | Posted 15.05.2016 | UK Politics
Paul Baines

Besides Boris Johnson - an important and charismatic actor as a no-nonsense figurehead for Leave - their campaign has displayed limited star power. Especially, since they seem to be attracting some choice overseas supporters of Brexit including French National Front chairwoman Marine Le Pen and Donald Trump.

Inside the Millennial Mind: Marketing to Generation Y

Vanessa Whiteside | Posted 12.05.2016 | UK
Vanessa Whiteside

Millennials (also known as the Millennial Generation or Generation Y) are the demographic cohort following Generation X. With approximately 14 million in their ranks, Millennials or Generation Y are quite unlike previous generations.

Nutripocalypse: The Nutrition Labelling Overload

James Cronin | Posted 11.05.2016 | UK Lifestyle
James Cronin

Adding more labels to grocery products, while representing an intuitive and reasonably cost-effective way to communicate nutrition information to consumers, is not without its fair share of weaknesses however.

Ad Blockers and Mafia Shockers

Jay Sorrels | Posted 09.05.2016 | UK Tech
Jay Sorrels

The Protection Racket is an old, pure form of criminality. It evolved in places with little policing and even less insurance cover. There was no way...

What Entrepreneurs Most Need to Know

Phil Parker | Posted 05.05.2016 | UK
Phil Parker

Last week I was invited to give the keynote speech to some of London's brightest entrepreneurs and start-ups. There's not much I could teach them tha...

Beyond the Valley: When 'Real Time' Goes Rancid

Jay Sorrels | Posted 02.05.2016 | UK
Jay Sorrels

Even if you are selling embalming fluid, taking direct commercial advantage of tragedy is tasteless. Since the beginning of time, people have used ...

If You Want More Followers Online But Can't Seem to Get Them, This Article May Explain Why

Cassandra Lee Yieng | Posted 25.04.2016 | UK Universities & Education
Cassandra Lee Yieng

If you've ever sat up in bed wondering why you're not as popular as someone else online, why someone younger has more followers/friends/connections/su...

Queen's Award is Big Boost for Businesses

Fran Brosan | Posted 21.04.2016 | UK
Fran Brosan

Put a pin in the calendar and you'll always find an award ceremony for something or other - you can tell by the turnout, the extravagance and fanfare of a ceremony like the Oscars, that no matter how successful you are, everyone likes the recognition of an award.

We Know You Know: Advertising With Irony

Neil Simpson | Posted 21.04.2016 | UK
Neil Simpson

With so many companies now 'laddering' their thinking to words like 'goodness' or happiness', or pondering their wider societal purpose, it's still worth remembering the value of a good ol' fashion (post-modern) sell.

Why 'Clean Eating' Can Clear Off

James Downs | Posted 13.04.2016 | UK Lifestyle
James Downs

Ultimately, categorising some foods as 'clean' and automatically implicating others as less so plays into an emotive narrative around food which polarises dietary habits in such a way that promotes rigidity, which for many people is only going to be unsustainable.

Have Advertisers Fully Adapted to Dwindling Attention Spans?

Richard Shotton | Posted 31.03.2016 | UK
Richard Shotton

To maximise effectiveness, brands need to adapt to reduced attention spans. There are two tactics. Either, seek out the rare moments when consumers are forced to concentrate deeply, the cinema being a prime example, or accept that consumers will only be paying partial attention and brutally simplify the copy. Make it shorter and simpler. Brands that adapt will be at an advantage compared to those who don't.

A Black IS Flag Is Flying In Hackney

The Huffington Post | Louise Ridley | Posted 30.03.2016 | UK

A black banner reading "IS" appears to have been hung in the London borough of Hackney, in what was initially thought to be a marketing fail from the ...

The Seven Rules of Instagram

Claire Jopson | Posted 13.03.2016 | UK Tech
Claire Jopson

That fuzzy, murky photo of your roast dinner would never find its way into your brand book, so why would you put it onto the world's fastest growing social media platform? Keep it professional, with an inspiring twist and you're onto a winner.

International Women's Day: We Have a Lot to Celebrate!

Vicky Bullen | Posted 08.03.2016 | UK
Vicky Bullen

In the past, a focus on creating a positive culture may have been derided or denigrated as a "soft" or "feminine" business skill. Going forward it will no longer be seen as a nice-to-have; it will be the difference between surviving and thriving in business.

Mum's the Word

Andrew Saunders | Posted 04.03.2016 | UK
Andrew Saunders

A recent survey by Interflora found that if mothers charged for their services, they would bring in an annual salary of around £172,000. To give that...

The Excessive Sameness of the FTSE100

Nick Liddell | Posted 26.02.2016 | UK
Nick Liddell

When your values are clear to you, making decisions becomes easier" Roy E. Disney Roy E. Disney, the nephew of Walt himself, earned a reputation am...

Advice for Young Entrepreneurs- Interview With Lawrence Jones MBE

Maria Keogh | Posted 26.02.2016 | UK Universities & Education
Maria Keogh

Lawrence Jones is a businessman and digital entrepreneur. He is the founder of the Top UK Hosting business UKFast. In 2001, Lawrence had a near death experience in an Alpine avalanche making him more determined than ever to achieve as much as possible in his lifetime.

Women in Business: Valerie Grillo, Senior Human Resources Business Partner, US Consumer Services, American Express

Laura Dunn | Posted 12.02.2016 | UK
Laura Dunn

Valerie Grillo is the Senior Human Resources Business Partner for U.S. Consumer Services, American Express. In this role, Valerie is responsible for l...

Women in Business: Britney Ziegler, Vice President of Brands, Marketing and Development, David Burke Group

Laura Dunn | Posted 10.02.2016 | UK
Laura Dunn

In less than five years, Britney Ziegler has taken the restaurant industry by storm as one of its most dynamic young players. Appointed Vice President...

Women in Business Q&A: Margaret Morey-Reuner, Director, Strategic Partnerships, Business Development and Values Marketing, Timberland

Laura Dunn | Posted 02.02.2016 | UK
Laura Dunn

Margaret Morey-Reuner currently serves as the director of strategic partnerships and business development for Timberland's licensing team. In this rol...

Women in Business Q&A: Zoe Weisberg Coady, CEO/Founder, Brandstyle Communications

Laura Dunn | Posted 28.01.2016 | UK
Laura Dunn

Andrew Slough Prior to launching BSC over eight years ago, Zoe has spent the last decade building high- impact awareness campaigns for global lifesty...

Lost for Words in the Age of the Emoji

Shaun Varga | Posted 25.01.2016 | UK Tech
Shaun Varga

There was a time when people wrote letters to each other. Have you written a letter to a private individual (i.e. not a utility company, solicitor, etc) in the last five years? Do you know anyone who has? I thought not.