Markéting

Women in Business: Britney Ziegler, Vice President of Brands, Marketing and Development, David Burke Group

Laura Dunn | Posted 10.02.2016 | UK
Laura Dunn

In less than five years, Britney Ziegler has taken the restaurant industry by storm as one of its most dynamic young players. Appointed Vice President...

Women in Business Q&A: Margaret Morey-Reuner, Director, Strategic Partnerships, Business Development and Values Marketing, Timberland

Laura Dunn | Posted 02.02.2016 | UK
Laura Dunn

Margaret Morey-Reuner currently serves as the director of strategic partnerships and business development for Timberland's licensing team. In this rol...

Women in Business Q&A: Zoe Weisberg Coady, CEO/Founder, Brandstyle Communications

Laura Dunn | Posted 28.01.2016 | UK
Laura Dunn

Andrew Slough Prior to launching BSC over eight years ago, Zoe has spent the last decade building high- impact awareness campaigns for global lifest...

Lost for Words in the Age of the Emoji

Shaun Varga | Posted 25.01.2016 | UK Tech
Shaun Varga

There was a time when people wrote letters to each other. Have you written a letter to a private individual (i.e. not a utility company, solicitor, etc) in the last five years? Do you know anyone who has? I thought not.

10 Useful Words for Work

Nick Liddell | Posted 22.01.2016 | UK
Nick Liddell

As Joseph Schumpeter famously pointed out: things get broken all the time. That's part of the fun. And the ability to pick up broken pieces and turn them into something beautiful and useful is perhaps the true defining quality of a leader.

How to Win Your First Customers

Mac Attram | Posted 20.01.2016 | UK
Read More: Marketing, UK News
Mac Attram

There are two challenges that every new business faces - firstly, they don't have a track record and, secondly, they are unknown. The good news is that every business that is currently successful faced the same challenges when they started out and there are proven strategies for overcoming them.

Women in Business Q&A: Gretel Vinas, Co-Founder, Design House

Laura Dunn | Posted 19.01.2016 | UK
Laura Dunn

Gretel Vinas is a Co­founder, interactive art director & front­end designer at Design House a full­service digital agency &​web design company ...

Women in Business Q&A: Liana Dinghile, Group Strategy Director, EMEA, Brand Development, Siegel+Gale

Laura Dunn | Posted 04.01.2016 | UK
Laura Dunn

Liana Dinghile Liana Dinghile is the Group Strategy Director, EMEA, Brand Development at Siegel + Gale. Before joining Siegel+Gale, Liana was head o...

Women in Business Q&A: Adrienne Eckert Petersen, Founder, Skirt PR

Laura Dunn | Posted 22.12.2015 | UK
Laura Dunn

A graduate of Purdue University with a B.A. in communications with a public relations concentration and minor in English, Adrienne Eckert Petersen o...

Five Reasons Businesses Can No Longer Ignore Blogging

Josh Moorcroft-Jones | Posted 21.12.2015 | UK Tech
Josh Moorcroft-Jones

When it comes to running a business, either large or small, finding methods to stay ahead of the competition is no easy task. However, there's one big marketing technique that far too many businesses ignore and that's blogging.

Women in Business Q&A: Chelsea Stoner, General Partner, Battery Ventures

Laura Dunn | Posted 17.12.2015 | UK
Laura Dunn

Chelsea Stoner joined Battery Ventures in 2006 and focuses on investments in the software and healthcare-IT sectors. Chelsea currently serves on the b...

Women in Business Q&A: Samantha Lomow, Senior Vice President, Hasbro Brands, Hasbro, Inc.

Laura Dunn | Posted 14.12.2015 | UK
Laura Dunn

Samantha Lomow Samantha Lomow is a results-driven marketing expert with nearly 20 years of international marketing and managerial experience. In lat...

Women in Business Q&A: Sally Poblete, Founder and CEO, Wellthie

Laura Dunn | Posted 12.12.2015 | UK
Laura Dunn

Sally learned a lot about health care from her 18-year career in the industry and from her personal experiences coming from a family of physicians and...

Marketing to a Millennial

Bev James | Posted 11.12.2015 | UK
Bev James

According to a Viacom study there are 2.5 billion millennials (19-36 yr olds) worldwide, which contributes towards an estimated 170 billion dollars in...

Women in Business Q&A: Melissa Browne, Founder and CEO, A+TA

Laura Dunn | Posted 10.12.2015 | UK
Laura Dunn

Melissa Browne Melissa is the founder and CEO of an award-winning accounting and advisory firm A+TA (Accounting & Taxation Advantage) and co-founder...

Women in Business Q&A: Samantha Loveland, FinancialForce.com

Laura Dunn | Posted 09.12.2015 | UK
Laura Dunn

Samantha Loveland is vice president of Customers for Life at FinancialForce.com, a cloud ERP provider on the Salesforce1 Platform. Samantha has more t...

Women in Business Q&A: Denise Dettingmeijer, CFO, Randstad North America

Laura Dunn | Posted 07.12.2015 | UK
Laura Dunn

As Chief Financial Officer of Randstad North America, Denise Dettingmeijer is responsible for the business control (FP&A), business services, accounti...

Women in Business Q&A: Viviana Faga, Vice President of Marketing, Platfora

Laura Dunn | Posted 03.12.2015 | UK
Laura Dunn

As Vice President of Marketing at Platfora, Viviana Faga is responsible for building awareness of the Platfora brand and its transformative big data a...

Women in Business Q&A: Karen Kaplan, Chairman and CEO, Hill Holliday

Laura Dunn | Posted 03.12.2015 | UK
Laura Dunn

Karen Kaplan is Chairman and CEO of Hill Holliday in Boston. A driving force behind Hill Holliday's growth to more than $1 billion in annual billings,...

Women in Business Q&A: Marie Svet, Global Chief Revenue Officer, AccuWeather

Laura Dunn | Posted 01.12.2015 | UK
Laura Dunn

Marie Svet joined AccuWeather in 2010 as the Vice President of Yield Management and Ad Operations. Her value to the organization was quickly realized ...

New Year's Resolutions Revisited

Vicky Bullen | Posted 27.11.2015 | UK Lifestyle
Vicky Bullen

Back in January I wrote a blog for The Huffington Post about what my New Year's resolutions were. I had decided, for the first time in many years, to ...

The Future Of Advertising Will Be Gender Fluid

Philip Ellis | Posted 19.11.2015 | UK
Philip Ellis

Traditional gender roles will play a less prominent role in the lives of consumers over the next ten years, according to predictions made in a recent study. Food and beverage market research firm Canadean's findings suggest that the millennial market is nowhere near as concerned as previous generations with fixed notions of gender or sexuality.

Technological Smorgasbord in Silicon Valley

Zaid Al-Zaidy | Posted 19.11.2015 | UK Tech
Zaid Al-Zaidy

Last week, I was lucky enough to be chaperoned by the Institute of Practitioners in Advertising (IPA) and the UK Trade & Investment (UKTI), around a variety of emerging tech companies in Silicon Valley. The IPA/UKTI interactive mission has been a real smorgasbord of tech inspirations and here are my views on the trends that will be coming to European shores shortly.

Why Not Fall in Love With Me?

Tony Schumacher | Posted 09.11.2015 | UK Entertainment
Tony Schumacher

"Over sixty percent of the sixty million people who are regular Thriller/Suspense readers in the USA, say they are reluctant to buy a book by an author they haven't read before..." That means that approximately thirty six million people in the USA don't trust me.

How to Be Taken Seriously as a Young Entrepreneur

Martin Huntbach | Posted 29.10.2015 | UK Universities & Education
Martin Huntbach

Each and every one of you has something unique to offer the world, so don't hide behind the word entrepreneur. Step out and show people who you are, not who you'd like to be.