Markéting

Walled Gardens Will Create A Two-Tiered Industry

Mark Haviland | Posted 28.02.2017 | UK Tech
Mark Haviland

Attribution is one technology that can play a role in solving the problem of transparent and accountable measurement for brands working on multichannel campaigns. Traditional last click measurement takes into account only the final marketing channel the consumer interacted with before making a purchase.

Why Advertising's Obsession With The Short-Term Is Damaging

Richard Shotton | Posted 17.02.2017 | UK
Richard Shotton

In the spring of 1902 the Hanoi governor was worried: a bubonic plague outbreak threatened to spiral out of control. The governor wanted to exterminat...

The Video World Has Evolved... But Have Brands And Agencies Kept Up?

Mick Entwisle | Posted 14.02.2017 | UK Tech
Mick Entwisle

Video is everywhere. Read this on a packed train, and you can be sure that at least half of those on their mobile are watching some form of video content; after all, 13% of adults' social media time is spent watching video, equating to around 10 minutes every day.

If Music Be The Food Of Love, Pay On.

Fiona Hotston Moore | Posted 09.02.2017 | UK
Fiona Hotston Moore

So, here we go again: Valentine's Day. That romantic event wrapped around the quaint medieval notion of courtly shopping. Or at least, that is how it ...

Please Don't Make Your Sales Guy A Marketer

Lizzie Benton | Posted 02.02.2017 | UK
Lizzie Benton

So here's the situation, and I'm sure it's a common tale you've all heard before. A small business decides to save some money by making the sales gu...

5 Marketing Courses To Improve Your Chances Of Promotion

Sam Allcock | Posted 31.01.2017 | UK
Sam Allcock

As an employer, I'm always looking for my staff to constantly show me their passion and drive to develop both their career and knowledge. It's somethi...

Amazon Is Giving Everyone £10 Off Any Order Over £50 Today

The Huffington Post | Thomas Tamblyn | Posted 20.01.2017 | UK Tech

Amazon has once again shown that if you do the basics right, you can keep people happy. In fact out of 10,000 people surveyed in the UK by the Institu...

Seven Mobile Ad Trends Affecting Consumers In 2017

Asaf Greiner | Posted 19.01.2017 | UK Tech
Asaf Greiner

The digital ad space will continue to grow and prosper in 2017, but certain risks. There will be more opportunities for ad placements within mobile apps and mobile messaging programs, but at the same time fake ad traffic generated by bots will continue to burn through advertisers' budgets and erode trust in digital advertising.

Entrepreneurial Blurb: The Perils Of Badly Explaining Your Profession

Marina Gask | Posted 19.01.2017 | UK
Marina Gask

I recently saw a social media challenge to explain your profession as badly as possible, with the idea that people have to guess what you do just from reading the description. So a personal trainer's description would be "I make 'eat less, move more' really complicated." And a DJ would be 'I manipulate sound waves so that people twitch and ingest ethanol'. Descriptions that make your profession a bit tougher to fathom. And it occurred to me that this is a game I've played before. Only it wasn't a game.

Why The Unreliable Polls Of 2016 Must Awaken New Methods Of Market Research

Mark Lund | Posted 18.01.2017 | UK Politics
Mark Lund

What is left to say about the US election and Brexit? There seems to be a sense of fatigue now when people discuss these two events - a sense of disbelief and tiredness. However, the implications of both are so huge that we can't shy away from it and have to push ahead; not only to understand what's next, but how it all happened in the first place.

Why Cognitive Diversity Needs To Be Accepted In Our Culture

Antony Mayfield | Posted 13.01.2017 | UK Lifestyle
Antony Mayfield

Cognitive diversity means valuing ways of thinking outside of an apparent normal. It means supporting and keeping people through periods of illness, not just because it is the right thing to do, but because a homogenous workforce creates a vulnerable culture and set of capabilities. To promote cognitive diversity, leaders should consider the following:

Hilarious Video Calls Out The Gendered Marketing Of Beauty Products 'For Men'

The Huffington Post | Ellen Wallwork | Posted 23.12.2016 | UK Style

From a very young age, girls become used to seeing pink-versions of products “made especially for them”, but it’s not just women who are impacte...

The Je Ne Sais Quoi Of The Christmas Jumper

Xavier White | Posted 22.12.2016 | UK Style
Xavier White

Acknowledging the design of the Christmas jumper creates a shared experience of festive consumerism, allowing the jumper to supersede the material and enter the intangible and quasi-sanctified realm of celebration. This new hyperreality is a joyous state that plain knitwear is simply incapable of rendering.

Here's What Happens When Everyone Does A Last Minute Online Christmas Shop

The Huffington Post | Sarah Harris1 | Posted 21.12.2016 | UK

If you were thinking about putting in a last-minute online order ahead of Christmas, you may need to think again. Shoppers could be facing chaos as ...

Digital Content Marketing Trends To Look Out For In 2017

Jessica Gow | Posted 19.12.2016 | UK Tech
Jessica Gow

With so many exciting digital developments for content marketing in 2016, it's clear that the year ahead holds a plethora of intriguing opportunities for marketers. Here are some to consider when creating your digital content strategy for 2017...

New Rules Won't Protect Children Enough From Junk Food Marketing

Professor John Wass | Posted 16.12.2016 | UK Parents
Professor John Wass

As any parent knows, long gone are the days when children's 'screen-time' was based exclusively on being huddled round the TV watching the latest TV shows in real time. Thanks to our multi-media world, children are more likely to be watching their favourite shows on an iPad, or viewing popular YouTube vloggers showing them 'how to' do everything from the latest hairstyle to how to survive in Minecraft.

Post-Trump, Diversity Is More Important Than Ever

Robyn Lange | Posted 29.11.2016 | UK
Robyn Lange

The political and social turbulence of Britain voting itself out of the EU, in part due to anti-immigration sentiment, and Donald Trump becoming Presi...

Build It And They Will Come: The Changing Paradigm Of Influencer Relations

Laura Collinson | Posted 24.11.2016 | UK Tech
Laura Collinson

Once upon a time there was this new thing called the Internet, where people could settle arguments about 70's TV programmes or look up the nearest pizza place. At first the people were wary of this 'new thing', but gradually came to see it as, first useful, then important, and then vital as a source of information and entertainment.

What Does Your Photo Gallery Say About You?

Nadav Israel | Posted 23.11.2016 | UK Tech
Nadav Israel

Brands will look for certain personas. The demographic for a cool new fashion line is unlikely to be those aged 60 plus, so the profiles of elderly users won't be of use. However, a recently-launched dentures brand would be interested in targeting this audience.

How Can Businesses Respond To An Increasing Human Demand For Them To Do Good In The World?

Helen McRae | Posted 17.11.2016 | UK
Helen McRae

Slowly but surely social purpose has started to become an increasingly common topic of conversation in the boardroom. Consumers are demanding more fr...

A Message To Brands Who Want To Make Dad 2.0 Their New BFF

Dan Flanagan | Posted 15.11.2016 | UK Parents
Dan Flanagan

Unfortunately, the marketing world has yet to catch up with the reality of modern parenting. In advertising, dad is still the hapless sap who simply can't get anything right. He burns any foodstuff that dares venture close to the oven, stares blankly at the mere mention of putting the washing on

Television Isn't Dead, It's In Rude Health

Mark Lund | Posted 14.11.2016 | UK Tech
Mark Lund

TV certainly can't be complacent or ossified. To continue as a brand's best partner it must continue to change and work in harmony with its so-called rivals in online, social and digital. We'll all be much healthier for that.

This Year's Political Campaigns Hold An Ugly Mirror To Marketing

Uri Baruchin | Posted 11.11.2016 | UK Politics
Uri Baruchin

In an era where many marketers are obsessed with questions of purpose and social responsibility, politics have run away in the opposite direction, embracing the bad habits marketing is trying to leave behind.

Starting A Business At 18

Regan Williamson | Posted 07.11.2016 | UK Universities & Education
Regan Williamson

I would be lying if I said starting a business after I left school was part of my big plan. Starting a business was probably somewhere along my timeline of goals, but at 18 it certainly wasn't.

If Top Brands Equals Top Employers, Is It Purpose That Makes The Difference?

Helen Rosethorn | Posted 07.11.2016 | UK
Helen Rosethorn

Last week saw the publication of some new brand research which explored what brands consumers saw as relevant to them. At first glance the list of the...