Markéting

Why Mobile Ad-Blocking Is Set To Increase In The US

Jason Mander | Posted 08.06.2017 | UK Tech
Jason Mander

Following Apple's announcement in 2015 that iOS 9 would allow users to download ad-blocking extensions through the mobile Safari browser, many predicted the proliferation of mobile ad-blocking tools in the West. For the most part, however, it has remained strong in Asia Pacific and not made the jump to markets like the UK or USA.

Presumption Of Victory Will See Theresa May Defeated - Well In This London Bubble, Anyway

Grant Feller | Posted 15.05.2017 | UK Politics
Grant Feller

Call me an old-fashioned, sentimental, idiotic hypocrite - as my Chiswick banker dinner companions did last night - but my money's on the underdog. However, Theresa - and Mary - if you fancy a cup of tea to persuade me otherwise, I'm working from home next week...

Are The Aspirations Of Young, Talented, BAME Individuals Limited By A Lack Of Diverse Role Models In Certain Industries?

Louise Thomas | Posted 04.05.2017 | UK
Louise Thomas

Get the straight weave, not the braids. Get used to being asked where you're really from. Get used to being seen as an authority on all matters to do ...

Who Is Really Influencing Your Dream Lifestyle?

Sophie Maxwell | Posted 13.04.2017 | UK
Sophie Maxwell

'Lifestyle' inspiration is becoming increasingly important and sought after - and whilst Instagram envy has a lot to answer for - who, or what, is act...

F**k You, I'm 50

Vicki Maguire | Posted 07.04.2017 | UK Lifestyle
Vicki Maguire

And if you're not being sold incontinence pants or told you too could be as desirable as 71-year-old Mirren, you're being targeted with anything from elasto-waist pants, to life cover or stairlifts. At 50. Trainer-wearing, skinny jean-pouring, 14-hour-a-day working me. With a mortgage and a liking for expensive gins.

Shedding Some Light On 'Dark Social': Why Content Must Be More Engaging Than Ever Before

Mick Entwisle | Posted 27.03.2017 | UK Tech
Mick Entwisle

While Dark Social represents a major challenge for marketers looking to better measure and understand the different elements of their marketing, it also represents an opportunity for brands innovating in the space.

What Does Brexit Mean For Our Favourite Luxury Brands?

Mark Haviland | Posted 22.03.2017 | UK
Mark Haviland

Recent figures show that prices in the UK are now rising at an annual rate of more than 3%, brought on by the vote for Brexit. We've also heard warnin...

Video Is Miraculous And Complex, But You Can Master It Like A True Magician

Nigel Clarkson | Posted 20.03.2017 | UK
Nigel Clarkson

Good magicians depend on a few essential pieces of kit to successfully execute their craft: a wand, a rabbit, a top hat and an audience to wow. Similarly, when it comes to video, marketers need a screen, creative, eyeballs and accurate measurement to track performance.

Why Ads Need To Slim Down

Jason Mander | Posted 17.03.2017 | UK Tech
Jason Mander

Over the last year, we've seen several publishers introduce measures designed to tackle the spread of ad-blockers. In their quest to make sure ads are being seen by consumers, some have simply disabled access to their sites unless visitors turn off their blocking tools.

How Brands Can Benefit From The Bias Of 'Moral Licensing'

Richard Shotton | Posted 12.03.2017 | UK
Richard Shotton

"All truly great thoughts are conceived by walking." Or so said the half-crazed philosopher, Friedrich Nietzsche. Brian Wansink took that one step f...

So What Do You Do?

Emma Williamson | Posted 06.03.2017 | UK Parents
Emma Williamson

Do I tell them how, every morning I get up, get ready, wake my partner and four children up and try and nag them out of bed to go to work/school, whilst making breakfast, emptying the dishwasher and respond to half a dozen of email before 8am?

How Location Intelligence Can Reveal How Long Resolutions Last

Theo Theodorou | Posted 02.03.2017 | UK Tech
Theo Theodorou

Brands usually think that in January and February we're hitting the gym, avoiding the pub and eating more healthily. However, although we all want to keep up these good behaviours at the start of the year, is that really happening?

Walled Gardens Will Create A Two-Tiered Industry

Mark Haviland | Posted 28.02.2017 | UK Tech
Mark Haviland

Attribution is one technology that can play a role in solving the problem of transparent and accountable measurement for brands working on multichannel campaigns. Traditional last click measurement takes into account only the final marketing channel the consumer interacted with before making a purchase.

Why Advertising's Obsession With The Short-Term Is Damaging

Richard Shotton | Posted 17.02.2017 | UK
Richard Shotton

In the spring of 1902 the Hanoi governor was worried: a bubonic plague outbreak threatened to spiral out of control. The governor wanted to exterminat...

The Video World Has Evolved... But Have Brands And Agencies Kept Up?

Mick Entwisle | Posted 14.02.2017 | UK Tech
Mick Entwisle

Video is everywhere. Read this on a packed train, and you can be sure that at least half of those on their mobile are watching some form of video content; after all, 13% of adults' social media time is spent watching video, equating to around 10 minutes every day.

If Music Be The Food Of Love, Pay On.

Fiona Hotston Moore | Posted 09.02.2017 | UK
Fiona Hotston Moore

So, here we go again: Valentine's Day. That romantic event wrapped around the quaint medieval notion of courtly shopping. Or at least, that is how it ...

Please Don't Make Your Sales Guy A Marketer

Lizzie Benton | Posted 02.02.2017 | UK
Lizzie Benton

So here's the situation, and I'm sure it's a common tale you've all heard before. A small business decides to save some money by making the sales gu...

5 Marketing Courses To Improve Your Chances Of Promotion

Sam Allcock | Posted 31.01.2017 | UK
Sam Allcock

As an employer, I'm always looking for my staff to constantly show me their passion and drive to develop both their career and knowledge. It's somethi...

Amazon Is Giving Everyone £10 Off Any Order Over £50 Today

The Huffington Post | Thomas Tamblyn | Posted 20.01.2017 | UK Tech

Amazon has once again shown that if you do the basics right, you can keep people happy. In fact out of 10,000 people surveyed in the UK by the Institu...

Seven Mobile Ad Trends Affecting Consumers In 2017

Asaf Greiner | Posted 19.01.2017 | UK Tech
Asaf Greiner

The digital ad space will continue to grow and prosper in 2017, but certain risks. There will be more opportunities for ad placements within mobile apps and mobile messaging programs, but at the same time fake ad traffic generated by bots will continue to burn through advertisers' budgets and erode trust in digital advertising.

Entrepreneurial Blurb: The Perils Of Badly Explaining Your Profession

Marina Gask | Posted 19.01.2017 | UK
Marina Gask

I recently saw a social media challenge to explain your profession as badly as possible, with the idea that people have to guess what you do just from reading the description. So a personal trainer's description would be "I make 'eat less, move more' really complicated." And a DJ would be 'I manipulate sound waves so that people twitch and ingest ethanol'. Descriptions that make your profession a bit tougher to fathom. And it occurred to me that this is a game I've played before. Only it wasn't a game.

Why The Unreliable Polls Of 2016 Must Awaken New Methods Of Market Research

Mark Lund | Posted 18.01.2017 | UK Politics
Mark Lund

What is left to say about the US election and Brexit? There seems to be a sense of fatigue now when people discuss these two events - a sense of disbelief and tiredness. However, the implications of both are so huge that we can't shy away from it and have to push ahead; not only to understand what's next, but how it all happened in the first place.

Why Cognitive Diversity Needs To Be Accepted In Our Culture

Antony Mayfield | Posted 13.01.2017 | UK Lifestyle
Antony Mayfield

Cognitive diversity means valuing ways of thinking outside of an apparent normal. It means supporting and keeping people through periods of illness, not just because it is the right thing to do, but because a homogenous workforce creates a vulnerable culture and set of capabilities. To promote cognitive diversity, leaders should consider the following:

Hilarious Video Calls Out The Gendered Marketing Of Beauty Products 'For Men'

The Huffington Post | Ellen Wallwork | Posted 23.12.2016 | UK Style

From a very young age, girls become used to seeing pink-versions of products “made especially for them”, but it’s not just women who are impacte...

The Je Ne Sais Quoi Of The Christmas Jumper

Xavier White | Posted 22.12.2016 | UK Style
Xavier White

Acknowledging the design of the Christmas jumper creates a shared experience of festive consumerism, allowing the jumper to supersede the material and enter the intangible and quasi-sanctified realm of celebration. This new hyperreality is a joyous state that plain knitwear is simply incapable of rendering.