Markéting

Female Football Boom is Advantage for Advertisers

Tom Mellor | Posted 11.04.2014 | UK Sport
Tom Mellor

After decades of playing second fiddle to the men's game, women's football - at last - has slowly become one of the most popular sports in Britain...

In a Digital World Are the 4 P's of Marketing Still Relevant?

Tony Fish | Posted 10.04.2014 | UK Tech
Tony Fish

I am neither brave nor stupid enough to suggest that this replace the traditional and time tested marketing mix thinking, but the old framework doesn't embrace for digital as the fundamental and does not allow in its teaching digital first.

Growing Up: Why the Next Generation of Female Talent Deserves Celebrating

Jane Asscher | Posted 08.04.2014 | UK
Jane Asscher

Attending Cosmopolitan's 'Celebration of Female Talent' last week as part of Advertising Week Europe, I was struck by a pervading sense of 'growing up'.

Beyond the Valley: Attack of the Omnichannel Zombies

Jay Sorrels | Posted 03.04.2014 | UK
Jay Sorrels

Zombies walk amongst us. Hiding in plain sight. Ensuring their temporary survival at terrible cost to people and businesses alike, while markets and consumers move on and away at their own pace. When maybe they should be running.

Winning With New Products - a Theory of Normalcy

Nasir Zubairi | Posted 02.04.2014 | UK Tech
Nasir Zubairi

Fact: The more we understand about the lives and environment of our target customers the better we are able to market our products to them and accelerate adoption

Award Winning Student Newspaper in Funding Crisis

Leo Garbutt | Posted 27.03.2014 | UK Universities & Education
Leo Garbutt

Leeds Student is valued by students and is an asset to the reputation of both Leeds University Union and the University. Going forward, this must be recognised by the Union.

The New Industrial Revolution

Martin Nieri | Posted 24.03.2014 | UK
Martin Nieri

In this year's budget, George Osborne announced that the UK's economy will witness growth in 2014 of 2.7%, reaching levels we haven't seen since pre-recession in 2008...

Promoting Made in Britain - Advertising's Role in Osborne's Budget

Josh Krichefski | Posted 24.03.2014 | UK
Josh Krichefski

George Osborne's Budget announcement last week - a Budget for the 'Makers, Savers and Doers' of Britain - has sparked positive reactions across British industry, gaining admiration even from the sceptics.

Dragon Planes and Doritos: Is Co-Branding as Crazy as It Sounds?

Hilary Wardle | Posted 24.03.2014 | UK Tech
Hilary Wardle

In its simplest form, co-branding involves two companies joining forces in order to better penetrate the market. One of the earliest examples occurred in 1956 when Renault joined forces with famous jewellery chain Van Cleef and Arpels to decorate the dashboard of one of their newly introduced Renault Dauphines.

Skeletons in Your Twitter Closet Could Come Back to Haunt You

Verity Stockdale | Posted 24.03.2014 | UK Tech
Verity Stockdale

I know I had enough online nouse to do little more than damage what little street cred I may have had with a few painfully unfunny lines. But what about people who may have shared more than they should have, long before they received that promotion back when they thought boardrooms were reserved for [insert expletive] and decided to tweet their feelings?

How to Make Your Job Search a Success

Jack Kershaw | Posted 20.03.2014 | UK
Jack Kershaw

The economy is now picking up, it’s official.  So why is it that work is still grim?  You are shouldering the burden of the last redundancy ...

Insight-Driven Content Is the Key for B2B Lead Generation Marketing

Raconteur Media | Posted 18.03.2014 | UK
Raconteur Media

With the traditional dividing line between marketing and sales growing ever thinner, it's clear that every marketer must be a challenger.

Why Silly Stuff Really Does Matter... Just Look at This Year's Oscars

Verity Stockdale | Posted 12.03.2014 | UK Entertainment
Verity Stockdale

True to form, the Oscars on Sunday night was a truly momentous occasion. Even the Monday morning dopiness brought on by staying up to watch it on television was offset by the excitement of scrutinising every last detail and poring over critiques.

How to Become a Marketer

Gimhani Gunasinghe | Posted 11.03.2014 | UK Universities & Education
Gimhani Gunasinghe

If you wish to become a marketer, you will need two things: qualifications and experience. Marketing is not something that you can learn from textbooks. You need to develop logical thinking, practical skills, networking skills, negotiating skills and creative thinking, all of which comes with experience...

Self-stereotyping - an Age Old Problem

Crispin Reed | Posted 06.03.2014 | UK
Crispin Reed

Given that human beings neither could, nor perhaps should, ever be wholly free from all stereotypes - whether about lions or a group of hooded young men or even about ageing - it matters that we don't reinforce negative and unfounded stereotypes that might have a detrimental effect on our own and others' behavior towards us.

Fair Trade Insights for Fairtrade Fortnight - What Do Consumers Think About Brands With a Fair Trade Ethos?

Jack R. Miles | Posted 06.03.2014 | UK
Jack R. Miles

As we're approaching the conclusion of Fairtrade Fortnight, which runs from 24th February to 9th March, it feels appropriate to look in detail at what fair trade means for brands and consumers today.

When Doing Nothing Works in Your Favour

Colin Strong | Posted 05.03.2014 | UK Tech
Colin Strong

There is a fundamental problem at the heart of many industries - consumers seem to be unwilling or unable to do anything to switch their supplier despite the savings or enhancements to their service that could accrue by doing so.

'Parsely, Sage, Rosemary and Thyme' - The Marketing and PR Fair

Pam Warren | Posted 27.02.2014 | UK
Pam Warren

What is marketing? The Charted Institute of Marketing defines it as "the management process responsible for identifying, anticipating and satisfying customer requirements profitably." It's a little dry but the essentials are covered...

The iBeacon Opportunity - Are You Ready for Personalised In-store Mobile Messaging?

James Connelly | Posted 26.02.2014 | UK Tech
James Connelly

Smartphones are taking over the world. There are now more iPhones sold than babies born every day*. This is a pretty staggering statistic. There are more than a billion smartphones used globally and age is no barrier -- teens, adults and seniors are all well represented among their users.

Why Brands Must Communicate From the Shelf Out

Mark Artus | Posted 25.02.2014 | UK
Mark Artus

Consumers consistently tell us that brands should provide clearer messaging from the supermarket shelf outwards, rather than relying on marketing to drive sales. I fully agree and believe many brands simply aren't doing enough to capture consumer imagination where it matters most - in store.

Is It Possible to 'Ghostblog' for a Leading CEO?

Mark Hillary | Posted 21.02.2014 | UK Tech
Mark Hillary

I have been blogging now for over a decade. In fact, I have watched blogs mutate from the original form of 'web-logging' that was just like keeping an online diary to the present-day where most people get their news about the world from blogs.

Brands Stand up for Their Fans: Marketing Lessons From Sochi 2014

Chris Walmsley | Posted 21.02.2014 | UK
Chris Walmsley

Two weeks ago today, Google marked the opening of the Sochi Winter Olympics by making its global homepage Doodle a rainbow flag for lesbian, gay, bisexual and transgender equality.

LOOK: Truthful Corporate Slogans

The Huffington Post UK | Asa Bennett | Posted 21.02.2014 | UK Comedy

Wouldn't it be good if corporate slogans actually told the truth? We may only dream but thanks to Clif Dickens' website Honest Slogans, we can see...

New Research Shows Why Retailers Must Harness Digital to Turn Off Shopper 'Auto-pilot'

Mark Artus | Posted 17.02.2014 | UK Tech
Mark Artus

This new era means that the customer is in total control and will treat standard operating procedures with disdain. Catalina's research shows retailers and brands alike must embrace this new dawn, innovate around these new digital enablers and create enjoyable, meaningful shopping experiences.

2014: Trust Is The New Currency

Andy Kahl | Posted 07.04.2014 | UK Tech
Andy Kahl

Any privacy professional will tell you that in the early days of their career they had to come to an unfortunate realisation - people respect what you do, but are generally uninterested.