Markéting

Mobility and Marketing: A Compelling Cross Sector Comparison

Jack R. Miles | Posted 03.03.2015 | UK Tech
Jack R. Miles

Both marketing and mobility are in a period of mass transition and evolution. As such, the myriad of consumer choices stretches from the very traditional and conservative to the dynamic and future facing.

Back to the Future with Print

Raconteur Media | Posted 27.02.2015 | UK
Raconteur Media

Print delivers scale and reach. It delivers a medium for education, for knowledge - it delivers on trust, integrity and UX. It's the right medium for senior purchase decision makers and business people.

Fifty Shades of $$$

Melissa Davis | Posted 26.02.2015 | UK Entertainment
Melissa Davis

With any momentous marketing success it's always worth taking a look at what it was that made it such a rip-roaring winner and whether that's translatable into other sectors. So, what lessons can be learned from Fifty Shades that don't involved a blindfold and a whip?

Is SEO Something Start Ups Really Need?

Erica Sosna | Posted 16.02.2015 | UK Tech
Erica Sosna

Search Engine Optimisation works to help would be customers find your site by 'tagging' your site with the topics, search criteria and words they are likely to use to describe their need.

The One Thing Britain Hates More Than Marmite...

The Huffington Post UK | Louise Ridley | Posted 16.02.2015 | UK

Here's another prize for Nigel Farage after he was named "Briton of the Year" by The Times in 2014. But this award is not quite so appealing. His p...

Samsung's TVs Are Dropping Ads Into Films

The Huffington Post UK | Thomas Tamblyn | Posted 11.02.2015 | UK Tech

A reddit user has claimed that their Samsung TV has started randomly showing adverts while watching films, even if you own the content. The anonymo...

The Future Of Marketing Is A Magical, Interactive Hellscape

The Huffington Post UK | Michael Rundle | Posted 10.02.2015 | UK Tech

What lies at the nexus of art, technology and advertising? Two things, roughly. One is a range of cool, interactive toys and technology. The oth...

Could Your Story Change Someone's Life?

Mindy Gibbins-Klein | Posted 10.02.2015 | UK Lifestyle
Mindy Gibbins-Klein

When we feel passionate about our subject and have something important to share, we want the whole world to know about it. I can't tell you how many times aspiring authors have said to me that the most important thing for them is to get their book into as many hands as possible.

Does the PR Industry Suffer from Hypocrisy?

Sabrina Lynch | Posted 10.02.2015 | UK
Sabrina Lynch

Why is there such an unwillingness or lack of proactive effort to move with the times? If you pride yourself on developing relevant brand-marketing strategies, it's crucial to diversify the PR employee roster.

To Kill a Mockingbird and the Humanity of PR and Marketing

Jonathan Welsh | Posted 05.02.2015 | UK Tech
Jonathan Welsh

It is no reverse anachronism to state that Harper Lee did not need to undertake an SEO campaign to boost amazon rankings of her novel in the past 15 years, and there's no content marketing case study from 1955.

What's the Future of Wearable Tech now Google Glass is Out?

Thomas Church | Posted 02.02.2015 | UK Tech
Thomas Church

Wearable technology should mean more than Nike+ or Apple Watch. It should also mean technology that allows you to create and decide what to wear.

Real vs. Fake Women

Alice Hughes | Posted 29.01.2015 | UK Universities & Education
Alice Hughes

What I cannot accept is the fact that a poster and TV advert renders my female identity void with the phrase 'I jiggle therefore I am' - all because I am skinny.

Could Bloggers Help You Sell That Mug? Exploring the Relationship Between Bloggers and Marketing

Rose Sgueglia | Posted 29.01.2015 | UK Lifestyle
Rose Sgueglia

I have met bloggers who posted lazy, no content reviews and I have met bloggers who took reviews like professionals, working on the content as much as the design; building a long-lasting relationship with the PR; and being, consequently, involved in any future campaigns.

Is It Unethical to Use a 'Ghost-blogger'?

Mark Hillary | Posted 28.01.2015 | UK Tech
Mark Hillary

I have a golden rule with all my clients for whom I do this kind of work. I will never engage in a conversation with anyone online using a named social media account and pretending to be that person.

In The Market For A Breast Pump?

Mark Young | Posted 26.01.2015 | UK
Mark Young

Despite the highs and inevitable lows of being a business developer for the last 20 years, I've not only managed to create a great team since 2000 but we've also changed the way our clients think about how to open doors from cold.

Facebook's 1995 Ad That Never Was

The Huffington Post UK | Posted 22.01.2015 | UK Tech

Imagine if Facebook was made in 1995? Now imagine that instead of Facebook it was called 'The Facebook'. We want the 1995 version of Facebook. It c...

Is Taylor Swift the Best Person at PR - Like, Ever?

Gavin Devine | Posted 15.01.2015 | UK Entertainment
Gavin Devine

Another day another PR triumph for the US pop star Taylor Swift. By the simple expedient of writing a cheque for £1300 to help a fan pay off her student loans, Taylor has again secured wall-to-wall positive coverage in the US, the UK and around the world.

New Years Resolution: Take a Break!

Vicky Bullen | Posted 13.01.2015 | UK Lifestyle
Vicky Bullen

In our efforts to work efficiently, produce more for less, meet the ever increasing demands of our world, serve our clients and our colleagues well and just fit it all in (I am exhausted writing it!) we were in danger of forgetting some fundamentals.

Privacy or Flow?

Steve Loynes | Posted 12.01.2015 | UK Tech
Steve Loynes

I'm perfectly happy to let Google (and a few select others) collect, collate and monetise my data in return for the outstanding services it delivers me at no financial cost. I don't find the benefits of Facebook sufficient to allow it the same courtesy and thus, thankfully, don't have to suffer the desperate status updates of people I haven't seen in 20 years.

Six Steps That Will Help Your CEO Achieve Blogging Success

Mark Hillary | Posted 09.01.2015 | UK Tech
Mark Hillary

Does your Chief Executive have a blog and use social networks to improve his or her communication? If you answered yes, then congratulations, your boss clearly appreciates that the way we all communicate today has changed beyond recognition in the past half-decade.

Depression Is Embarrassing

Fiona Kennedy | Posted 18.02.2015 | UK Lifestyle
Fiona Kennedy

We've come a long way in recent times in our ability to talk about mental health. Increasingly people are able to admit when they're struggling, to realise that they need help, and we're slowly, albeit too slowly for my liking, chipping away at the stigma that surrounds mental illness. But then something like this pops up.

Should We Evangelise? Reflections, and Tips, From the World of Inter-Faith

Julian Bond | Posted 03.02.2015 | UK
Julian Bond

Our dialogues which both underpin and overarch our practical initiatives will include reflecting on what we might say together, and differently, about the mission of Jesus Christ and the Prophet Muhammad...

So It Turns Out Black Friday Is Actually Bullsh*t...

The Huffington Post UK | Louise Ridley | Posted 02.12.2014 | UK

Cards Against Humanity set out to prove that Black Friday is 'bullshit' last week - by selling actual boxes of cow faeces. The makers of the phenom...

Don't Believe the Hype: Do Emerging Technologies Fall Foul of Their Own PR?

Alexandra Gerrity | Posted 25.01.2015 | UK Tech
Alexandra Gerrity

'Hype' might be more likely built up around the latest boyband, but many emerging technologies also rely on good marketing to bring in investment and support. Science might not get the queues (apart from the Apple store) but in the same way Apple has fumbled with the iPhone 6, many technologies are subject to a major backlash.

Pontiff at Your Service

Lukas Mikelionis | Posted 20.01.2015 | UK
Lukas Mikelionis

If I had to describe the mass euphoria of the second living Pope reign, I would choose the phrase "sales marketing." Never in its modern existence, the Roman Catholic Church was so focused on deceit and ambiguities just to cater for a higher number of current and possible consumers...