Markéting

Come Back Charlie Chaplin!! - A Guide To Making Great Videos for Facebook

Owen Lee | Posted 19.08.2016 | UK Tech
Owen Lee

The social media giant recently revealing that 85% of video being viewed silently [3] suggests a need to reassess we produce online videos to engage audiences. So what exactly do content creators need to do to ensure they get their message across on Facebook?

Brand Strength Comes From Admitting Weakness

Richard Shotton | Posted 18.08.2016 | UK
Richard Shotton

So why do imperfections make people and products more attractive and, more importantly, how can brands apply these insights? First, admitting weaknesses makes brands seem more human. In an age when many prefer the authentic to the mass produced, this boosts appeal.

Why Linking Calories to Exercise on Packaging Is a Bad Idea

James Downs | Posted 14.08.2016 | UK Lifestyle
James Downs

It's about time we looked beyond our individual eating habits and considered the wider social and cultural drivers of the ways we consume, and stop placing responsibility and blame for obesity or ill health solely with the individual. Like much else, obesity is a collective issue that needs a comprehensive response...

The Danger of Gorging on Advertising Data

Richard Shotton | Posted 12.08.2016 | UK
Richard Shotton

An unbounded enthusiasm for data is dangerous and advertisers should avoid harnessing data merely because it exists. Instead, as much time, energy and effort should be expended in choosing which data sets to ignore as which to use. Advertisers who resist this painful cull, and gorge on data, might end up regretting it.

Vodafone Becomes First Company To Remove Separate Line Rental Charges From Broadband Deals

The Huffington Post | Oscar Williams | Posted 09.08.2016 | UK Tech

Vodafone has removed separate line rental charges from its broadband packages in a bid to differentiate itself from its more established rivals. The ...

Why the Curse of Knowledge Makes for Bad Ads

Richard Shotton | Posted 08.08.2016 | UK
Richard Shotton

Think of a song. A simple, well known tune. Now tap out the rhythm on your desk and ask a colleague to guess the name. Easy, right? Well, an experime...

What Can Brands Learn From the Design of Casinos?

Richard Shotton | Posted 26.07.2016 | UK
Richard Shotton

Which company has the most successful in-store customer experience? Apple, with its beautifully minimalist stores? John Lewis, with their renowned cu...

Four Reasons Exercising Can Make You a Better Entrepreneur

Hanni Melnicenko | Posted 08.07.2016 | UK Lifestyle
Hanni Melnicenko

We're all aware of the huge importance of exercising for our lives. However, how many of us actually know that daily exercise can make you a better entrepreneur? Several studies conducted along the years prove that our mental intuition and creativity is stimulated by a performing physical exercises and by having a healthy fitness regimen.

How Digital Technologies Are Affecting Attention Systems

Araceli Camargo | Posted 07.07.2016 | UK Tech
Araceli Camargo

American anthropologist, John Tooby, says attention would have been one of the earliest adaptations in the evolution of the human mind. As learning wh...

The Week We Broke Brand Britain

Nick Liddell | Posted 05.07.2016 | UK
Nick Liddell

In 2012 the British Government launched the GREAT Britain brand campaign. It was intended to promote Britain as the ideal place to invest in, trade wi...

What Businesses Can Learn from the New Kids on the Block

Fran Brosan | Posted 01.07.2016 | UK
Fran Brosan

Yesterday morning I sat in a classroom with 30 kids - all 13-year-olds. They were uncannily silent. Along the corridor, in two other rooms, the situ...

How Could the Remain Camp Ever Lose?

Paul Baines | Posted 27.06.2016 | UK Politics
Paul Baines

No-one was going to be surprised by a Remain vote. Not the pollsters, the many experts, the Government. Instead we've had a sense of national shock, an excitable flapping in the media, outraged calls for legal challenges and a new referendum. Voting for a risky future isn't something that's supposed to happen.

Lacklustre Remain Campaign Gives Leave a Terrifying Legitimacy

Ed Owen | Posted 10.06.2016 | UK Politics
Ed Owen

I'm voting remain, and I think anyone voting to leave is a moron (that's A MORON). The arguments to remain have been comprehensively won. Yet vote leave has significant, I would say terrifying, momentum. Why is this?

TV Ad Travesty - Can You Spot Yourself in the Three Minute Ad Break?

Jennifer Evans | Posted 06.06.2016 | UK
Jennifer Evans

My blog this month has involved a small amount of research on my part following my ever growing irritation at the lack of diversity depicted in TV ads. This irritation has grown to the point where certain adverts evoke a barrage of non-repeatable words and a rise in my blood pressure.

To Tackle Childhood Obesity We Need to Address Marketing to Children

Professor John Wass | Posted 02.06.2016 | UK Parents
Professor John Wass

We are facing a childhood obesity crisis. Currently more than one in five children in England are overweight or obese before starting primary school; by the time they leave primary school this increases to a third.

Brexit, Brands and the Butterfly Effect

Richard Shotton | Posted 31.05.2016 | UK
Richard Shotton

One winter's day in 1961, Professor Edward Lorenz - one of the first meteorologists to use computer-based prediction - decided to run a weather simulation in his MIT lab. He'd run this one before, so he was pretty sure he knew what to expect. But on this occasion, to save time, he inputted the data using three decimals places, rather than six as he had used originally. So, for example, 23.348 rather than 23.347813: a difference of just 0.000187.

Of Mice and Mood - How Brands Can Benefit From Mood Advertising

Richard Shotton | Posted 26.05.2016 | UK
Richard Shotton

Websites regularly gather insights by monitoring what customers click on. But now they can judge our emotions from how we move our mouse.

The Staggering Extent Of Nuisance Calls To UK Phones Revealed

The Huffington Post | Louise Ridley | Posted 22.05.2016 | UK

Nuisance calls make up 40% of phone calls, a new report has found. One in 10 people that were part of research by consumer affairs organisation Which?...

The Implicit Power of Sports Sponsorships

Richard Shotton | Posted 19.05.2016 | UK Sport
Richard Shotton

2016 will be a record-breaking year for sports sponsorships. Brands will be clamouring to attach their names to both the regular annual events but also the two quadrennial extravaganzas: the Rio Olympics and UEFA Euro 2016.

Why Brexit Campaigners Need to Start Finding Something for Us to Look Forward To

Paul Baines | Posted 15.05.2016 | UK Politics
Paul Baines

Besides Boris Johnson - an important and charismatic actor as a no-nonsense figurehead for Leave - their campaign has displayed limited star power. Especially, since they seem to be attracting some choice overseas supporters of Brexit including French National Front chairwoman Marine Le Pen and Donald Trump.

Inside the Millennial Mind: Marketing to Generation Y

Vanessa Whiteside | Posted 12.05.2016 | UK
Vanessa Whiteside

Millennials (also known as the Millennial Generation or Generation Y) are the demographic cohort following Generation X. With approximately 14 million in their ranks, Millennials or Generation Y are quite unlike previous generations.

Nutripocalypse: The Nutrition Labelling Overload

James Cronin | Posted 11.05.2016 | UK Lifestyle
James Cronin

Adding more labels to grocery products, while representing an intuitive and reasonably cost-effective way to communicate nutrition information to consumers, is not without its fair share of weaknesses however.

Ad Blockers and Mafia Shockers

Jay Sorrels | Posted 09.05.2016 | UK Tech
Jay Sorrels

The Protection Racket is an old, pure form of criminality. It evolved in places with little policing and even less insurance cover. There was no way...

What Entrepreneurs Most Need to Know

Phil Parker | Posted 05.05.2016 | UK
Phil Parker

Last week I was invited to give the keynote speech to some of London's brightest entrepreneurs and start-ups. There's not much I could teach them tha...

Beyond the Valley: When 'Real Time' Goes Rancid

Jay Sorrels | Posted 02.05.2016 | UK
Jay Sorrels

Even if you are selling embalming fluid, taking direct commercial advantage of tragedy is tasteless. Since the beginning of time, people have used ...