Markéting

Why The Unreliable Polls Of 2016 Must Awaken New Methods Of Market Research

Mark Lund | Posted 18.01.2017 | UK Politics
Mark Lund

What is left to say about the US election and Brexit? There seems to be a sense of fatigue now when people discuss these two events - a sense of disbelief and tiredness. However, the implications of both are so huge that we can't shy away from it and have to push ahead; not only to understand what's next, but how it all happened in the first place.

Why Cognitive Diversity Needs To Be Accepted In Our Culture

Antony Mayfield | Posted 13.01.2017 | UK Lifestyle
Antony Mayfield

Cognitive diversity means valuing ways of thinking outside of an apparent normal. It means supporting and keeping people through periods of illness, not just because it is the right thing to do, but because a homogenous workforce creates a vulnerable culture and set of capabilities. To promote cognitive diversity, leaders should consider the following:

Hilarious Video Calls Out The Gendered Marketing Of Beauty Products 'For Men'

The Huffington Post | Ellen Wallwork | Posted 23.12.2016 | UK Style

From a very young age, girls become used to seeing pink-versions of products “made especially for them”, but it’s not just women who are impacte...

The Je Ne Sais Quoi Of The Christmas Jumper

Xavier White | Posted 22.12.2016 | UK Style
Xavier White

Acknowledging the design of the Christmas jumper creates a shared experience of festive consumerism, allowing the jumper to supersede the material and enter the intangible and quasi-sanctified realm of celebration. This new hyperreality is a joyous state that plain knitwear is simply incapable of rendering.

Here's What Happens When Everyone Does A Last Minute Online Christmas Shop

The Huffington Post | Sarah Harris1 | Posted 21.12.2016 | UK

If you were thinking about putting in a last-minute online order ahead of Christmas, you may need to think again. Shoppers could be facing chaos as ...

Digital Content Marketing Trends To Look Out For In 2017

Jessica Gow | Posted 19.12.2016 | UK Tech
Jessica Gow

With so many exciting digital developments for content marketing in 2016, it's clear that the year ahead holds a plethora of intriguing opportunities for marketers. Here are some to consider when creating your digital content strategy for 2017...

New Rules Won't Protect Children Enough From Junk Food Marketing

Professor John Wass | Posted 16.12.2016 | UK Parents
Professor John Wass

As any parent knows, long gone are the days when children's 'screen-time' was based exclusively on being huddled round the TV watching the latest TV shows in real time. Thanks to our multi-media world, children are more likely to be watching their favourite shows on an iPad, or viewing popular YouTube vloggers showing them 'how to' do everything from the latest hairstyle to how to survive in Minecraft.

Post-Trump, Diversity Is More Important Than Ever

Robyn Lange | Posted 29.11.2016 | UK
Robyn Lange

The political and social turbulence of Britain voting itself out of the EU, in part due to anti-immigration sentiment, and Donald Trump becoming Presi...

Build It And They Will Come: The Changing Paradigm Of Influencer Relations

Laura Collinson | Posted 24.11.2016 | UK Tech
Laura Collinson

Once upon a time there was this new thing called the Internet, where people could settle arguments about 70's TV programmes or look up the nearest pizza place. At first the people were wary of this 'new thing', but gradually came to see it as, first useful, then important, and then vital as a source of information and entertainment.

What Does Your Photo Gallery Say About You?

Nadav Israel | Posted 23.11.2016 | UK Tech
Nadav Israel

Brands will look for certain personas. The demographic for a cool new fashion line is unlikely to be those aged 60 plus, so the profiles of elderly users won't be of use. However, a recently-launched dentures brand would be interested in targeting this audience.

How Can Businesses Respond To An Increasing Human Demand For Them To Do Good In The World?

Helen McRae | Posted 17.11.2016 | UK
Helen McRae

Slowly but surely social purpose has started to become an increasingly common topic of conversation in the boardroom. Consumers are demanding more fr...

A Message To Brands Who Want To Make Dad 2.0 Their New BFF

Dan Flanagan | Posted 15.11.2016 | UK Parents
Dan Flanagan

Unfortunately, the marketing world has yet to catch up with the reality of modern parenting. In advertising, dad is still the hapless sap who simply can't get anything right. He burns any foodstuff that dares venture close to the oven, stares blankly at the mere mention of putting the washing on

Television Isn't Dead, It's In Rude Health

Mark Lund | Posted 14.11.2016 | UK Tech
Mark Lund

TV certainly can't be complacent or ossified. To continue as a brand's best partner it must continue to change and work in harmony with its so-called rivals in online, social and digital. We'll all be much healthier for that.

This Year's Political Campaigns Hold An Ugly Mirror To Marketing

Uri Baruchin | Posted 11.11.2016 | UK Politics
Uri Baruchin

In an era where many marketers are obsessed with questions of purpose and social responsibility, politics have run away in the opposite direction, embracing the bad habits marketing is trying to leave behind.

Starting A Business At 18

Regan Williamson | Posted 07.11.2016 | UK Universities & Education
Regan Williamson

I would be lying if I said starting a business after I left school was part of my big plan. Starting a business was probably somewhere along my timeline of goals, but at 18 it certainly wasn't.

If Top Brands Equals Top Employers, Is It Purpose That Makes The Difference?

Helen Rosethorn | Posted 07.11.2016 | UK
Helen Rosethorn

Last week saw the publication of some new brand research which explored what brands consumers saw as relevant to them. At first glance the list of the...

Don't Go Chasing Unicorns: Concentrate On Creating The Right Connections

Helen McRae | Posted 25.10.2016 | UK Tech
Helen McRae

Whichever path a business chooses; it needs to ensure that it is above all flexible. Old school organisations find pace and agility difficult to counter, and this is one of a start up's inherent advantages. When a gap in the market appears, they are quick to fill it.

Where Did Virtual Reality Come From? And Where Is It Going?

Ran Berger | Posted 25.10.2016 | UK Tech
Ran Berger

Steady work on developing the tech throughout recent years has bought us to today, where companies like Oculus Rift can offer incredibly impressive virtual reality experiences through their gear. Augmented reality, (where we add to our existing world rather than 'escaping' to another) has also hit the mainstream, thanks to Pokemon GO and snapchat filters.

Programmatic TV Is Here! - Ok, So What Does That Mean And Is It Any Good?

Owen Lee | Posted 25.10.2016 | UK Tech
Owen Lee

Expanding on this area of tech and data, when client and 3rd party data is incorporated in addressable and connected buys, questions shall arise over data ownership, privacy, and the legalities naturally surrounding the area

Art And Science: Data Informed Content Creation

Owen Lee | Posted 12.10.2016 | UK Tech
Owen Lee

Creativity is by nature not 100% predictable, so whilst we can and should analyse and predict performance, data should be used more to steer us than definitively lead us in our thinking and actions.

How Can Brands Benefit From The Primacy Effect?

Richard Shotton | Posted 05.10.2016 | UK
Richard Shotton

If you had to choose between a vodka that was 'award-winning, refreshing, satisfying, vinegary and weak' or one that was 'weak, vinegary, satisfying, ...

Four Of The Most Valuable Lessons I Learned While Building A Business

James Connelly | Posted 03.10.2016 | UK
James Connelly

From an early age, I knew I'd have my own business. I just wasn't sure what it would be. Traditional schooling wasn't for me. At the time, I just couldn't see the value in learning things that had no place in the real world. The area of a trapezoid? Ask the architect, not me.

Twitter's NFL Streaming: Touchdown Or Fumble?

Owen Lee | Posted 03.10.2016 | UK Sport
Owen Lee

15th September 2016. New York Jets v Buffalo Bills. As part of a 10 game deal worth a reported $10m, it was the first time that Thursday night NFL has been streamed live online via social media.

Empty Boxes

Caragh Little | Posted 30.09.2016 | UK Lifestyle
Caragh Little

Marketing really makes me laugh. The sheer cynicism of the 'inadequacy - product- problem solved' storyboard for the typical ad campaign is just so obvious that it amazes me that more of us don't see right through it.

Why Most Marketing Predictions Are Wrong

Richard Shotton | Posted 29.09.2016 | UK
Richard Shotton

Marketers love to make bold predictions. But how far should we trust these forecasts? An experiment by Philip Tetlock, from the University of Pennsyl...