Don't Go Chasing Unicorns: Concentrate On Creating The Right Connections

Helen McRae | Posted 25.10.2016 | UK Tech
Helen McRae

Whichever path a business chooses; it needs to ensure that it is above all flexible. Old school organisations find pace and agility difficult to counter, and this is one of a start up's inherent advantages. When a gap in the market appears, they are quick to fill it.

Where Did Virtual Reality Come From? And Where Is It Going?

Ran Berger | Posted 25.10.2016 | UK Tech
Ran Berger

Steady work on developing the tech throughout recent years has bought us to today, where companies like Oculus Rift can offer incredibly impressive virtual reality experiences through their gear. Augmented reality, (where we add to our existing world rather than 'escaping' to another) has also hit the mainstream, thanks to Pokemon GO and snapchat filters.

Programmatic TV Is Here! - Ok, So What Does That Mean And Is It Any Good?

Owen Lee | Posted 25.10.2016 | UK Tech
Owen Lee

Expanding on this area of tech and data, when client and 3rd party data is incorporated in addressable and connected buys, questions shall arise over data ownership, privacy, and the legalities naturally surrounding the area

Art And Science: Data Informed Content Creation

Owen Lee | Posted 12.10.2016 | UK Tech
Owen Lee

Creativity is by nature not 100% predictable, so whilst we can and should analyse and predict performance, data should be used more to steer us than definitively lead us in our thinking and actions.

How Can Brands Benefit From The Primacy Effect?

Richard Shotton | Posted 05.10.2016 | UK
Richard Shotton

If you had to choose between a vodka that was 'award-winning, refreshing, satisfying, vinegary and weak' or one that was 'weak, vinegary, satisfying, ...

Four Of The Most Valuable Lessons I Learned While Building A Business

James Connelly | Posted 03.10.2016 | UK
James Connelly

From an early age, I knew I'd have my own business. I just wasn't sure what it would be. Traditional schooling wasn't for me. At the time, I just couldn't see the value in learning things that had no place in the real world. The area of a trapezoid? Ask the architect, not me.

Twitter's NFL Streaming: Touchdown Or Fumble?

Owen Lee | Posted 03.10.2016 | UK Sport
Owen Lee

15th September 2016. New York Jets v Buffalo Bills. As part of a 10 game deal worth a reported $10m, it was the first time that Thursday night NFL has been streamed live online via social media.

Empty Boxes

Caragh Little | Posted 30.09.2016 | UK Lifestyle
Caragh Little

Marketing really makes me laugh. The sheer cynicism of the 'inadequacy - product- problem solved' storyboard for the typical ad campaign is just so obvious that it amazes me that more of us don't see right through it.

Why Most Marketing Predictions Are Wrong

Richard Shotton | Posted 29.09.2016 | UK
Richard Shotton

Marketers love to make bold predictions. But how far should we trust these forecasts? An experiment by Philip Tetlock, from the University of Pennsyl...

Social Influencers Continue To Jump On The Brand-Wagon

Jason Mander | Posted 22.09.2016 | UK Tech
Jason Mander

The simple answer is to trust in the continued growth of this marketing format and find the next wave of influencers that are building online followers relevant to your brand, as they can be re-cruited from social sites still in their infancy.

How Do Brands Benefit From Charm Pricing?

Richard Shotton | Posted 22.09.2016 | UK
Richard Shotton

In a memorable scene from Mad Men the creative team gather in Don's office to crack an awkward brief. After an unsuccessful start to the meeting Pete ...

Quitting Work Without A Plan: The Highs and Lows

Moshe Braun | Posted 21.09.2016 | UK Lifestyle
Moshe Braun

At 34 years of age, with just three months to go before my second child was due to be born, I quit my job without a backup plan. I quit because I was unhappy. Simple as that. Being miserable no longer felt like an inevitable outcome of being a responsible adult: I became convinced there was another way.

Linkedin Isn't For Freelancers...Or Is It?

Jo Rourke | Posted 20.09.2016 | UK Tech
Jo Rourke

Linkedin, when used correctly, can be an extension of your website, providing information you won't include there, and, contrary to popular belief, it can be customised considerably; giving it your personal touch. You'll notice I said it's an extension of your website, not an extension of your CV. After all, your Linkedin profile can have, among other things:

Would Marketers Rather Fail Conventionally, Than Succeed Unconventionally?

Richard Shotton | Posted 15.09.2016 | UK
Richard Shotton

Mark Ritson's described marketers as magpies, flitting from one fad to another. He judged them guilty of spending too much time and budget on emergent opportunities at the expense of established ones. This flightiness leads to media investment out of kilter with customer behaviour and large investments in areas with unproven ROI.

Eight Ways To Promote Your Work With More Confidence

Ryan James Lock | Posted 12.09.2016 | UK Lifestyle
Ryan James Lock

If you would like to feel more confident whilst promoting yourself and your business, keep reading because I am going to share eight ways you can boost yourself confidence and sky rocket your business!

What The Police Taught Me About The Uniqueness Of Generation X

Andy Snuggs | Posted 08.09.2016 | UK
Andy Snuggs

In the words of The Police, I currently feel like saying to all brands targeting the over 50s: "Don't Stand So Close To Me." I'd be more than happy to be "Wrapped Around Your Finger" - but you have to earn that interest and loyalty, and to do that you have to recognise that what matters to today's 50-year-old is quite different to previous generations.

What Can Medieval Peasants Teach Us About Marketing effectiveness?

Richard Shotton | Posted 07.09.2016 | UK
Richard Shotton

They did this because they were loss averse: they knew that whilst a surplus of food was favourable, a lack of food was fatal. In fact this attitude to risk has been a facet of human development for so long that evolutionary psychologists think that we're hard wired to be loss averse.

Jousting, Wizards And The Future Of UK Heritage

Michelle Wright | Posted 06.09.2016 | UK
Michelle Wright

The heritage industry has proven its relevance to British people by creating jobs, creating interest in British culture, generating huge revenues and maintaining historic landmarks. However, by courting headlines about jousting and wizards, perhaps English Heritage risks undermining this work.

Marketing Should Promote A New Masculinity

Uri Baruchin | Posted 01.09.2016 | UK
Uri Baruchin

Traditional masculinity is driven by the patriarchal authority over women. Consequently, it constructs a toxic masculine ideal that is an inversion of even more oppressive feminine ideals. For example, it oppresses men by telling them they are too flabby and can never be tough enough.

Should Marketing Be More Theatrical?

Richard Shotton | Posted 01.09.2016 | UK
Richard Shotton

The main point is that the wit of an ad is not just a creative issue but also one of media placement. The perception of humour can be boosted through channel selection or implementational tactics.

The Problem With Brand Purpose

Richard Shotton | Posted 26.08.2016 | UK
Richard Shotton

Is it possible that there's a common approach shared by the world's most successful brands? It's not surprising that the most successful brands had performed well financially in previous years. If they hadn't delivered shareholder returns, they wouldn't be in the top 0.1% of brands. It's a circular piece of logic.

Come Back Charlie Chaplin!! - A Guide To Making Great Videos for Facebook

Owen Lee | Posted 19.08.2016 | UK Tech
Owen Lee

The social media giant recently revealing that 85% of video being viewed silently [3] suggests a need to reassess we produce online videos to engage audiences. So what exactly do content creators need to do to ensure they get their message across on Facebook?

Brand Strength Comes From Admitting Weakness

Richard Shotton | Posted 18.08.2016 | UK
Richard Shotton

So why do imperfections make people and products more attractive and, more importantly, how can brands apply these insights? First, admitting weaknesses makes brands seem more human. In an age when many prefer the authentic to the mass produced, this boosts appeal.

Why Linking Calories to Exercise on Packaging Is a Bad Idea

James Downs | Posted 14.08.2016 | UK Lifestyle
James Downs

It's about time we looked beyond our individual eating habits and considered the wider social and cultural drivers of the ways we consume, and stop placing responsibility and blame for obesity or ill health solely with the individual. Like much else, obesity is a collective issue that needs a comprehensive response...

The Danger of Gorging on Advertising Data

Richard Shotton | Posted 12.08.2016 | UK
Richard Shotton

An unbounded enthusiasm for data is dangerous and advertisers should avoid harnessing data merely because it exists. Instead, as much time, energy and effort should be expended in choosing which data sets to ignore as which to use. Advertisers who resist this painful cull, and gorge on data, might end up regretting it.