Markéting

Engagement Is the Number One Metric in Marketing

Raconteur Media | Posted 29.07.2014 | UK
Raconteur Media

At Raconteur we endeavour to have honest, frank conversations with the best of the best - we feel it's important to know how different field leaders, from advertisers and business people to creatives and consumers, think about the world of marketing today. So we interviewed Heidi Taylor, Head of Government & Public Sector Marketing at PwC...

HD Personality Is the Future of Brand Leadership

Ehsan Khodarahmi | Posted 28.07.2014 | UK Tech
Ehsan Khodarahmi

HD Personality is built to help businesses and organisations deliver customer expectations; what should lead to customer experience and ultimately customer retention... almost all the resources allocated to re-branding exercises, crisis management and PR can be saved; if brands practiced honesty and directness in their communications.

Secret Cinema Basically Demonstrates How To Do PR SO Wrong

The Huffington Post UK | Posted 26.07.2014 | UK

Secret Cinema have cancelled their second night performance, yet again giving just a few hours notice to the audience who had paid to come on Friday n...

Beyond The Valley: Mobile Mutated Your Soul

Jay Sorrels | Posted 24.07.2014 | UK Tech
Jay Sorrels

Mobile is the answer... it's how 87%+ of people even in the UK connect with their world, and therefore, brands. Messaging Apps are not some kind of magic hippo chow that lets marketers get up in people's grilles again in the same way in a new place... Messaging and mobile are a filter for fail.

The Tour de France: Sporting Event Meets Branding Masterclass

Jack R. Miles | Posted 23.07.2014 | UK Sport
Jack R. Miles

The Tour de France revels in its own history... split into several clear stories - the story of who will win a stage and the races for the yellow, green, polka dot and white jerseys, all split into 21 stages (or indeed, chapters)... the Tour de France is the only major sporting event that demonstrates such complete cohesion between event and brand.

Is the future looking rosé for Direct?

Matthew Heath | Posted 22.07.2014 | UK
Matthew Heath

A trip to the Cannes Lions Festival provides a great opportunity to sit back and mull over the changes in the world of brand communications over the last decade. So, glass of rosé in hand, I can give you a (not rosé-tinted I promise) perspective on the direct category.

21st Century Content

Raconteur Media | Posted 09.07.2014 | UK
Raconteur Media

To be a master marketer, you have to be a master of content. But the 2014 forecast study by the CIM reported that only "44% of B2B marketers have a documented content strategy". The numbers suggest that thinking caps aren't on - marketers are pushing out content to tick boxes but floundering when it comes to producing strategic material that helps to achieve real business objectives.

The Three Best Pieces Of Advice I've Ever Received

Martin Nieri | Posted 07.07.2014 | UK
Martin Nieri

On Sunday, The Huffington Post UK turned three. To mark this occasion, the front page carried the three best bits of advice business leaders have ever been given in the pursuit of success. In the same vein, then, I'm sharing the three tips I've distilled from my twenty years working in the advertising and marketing industry...

What Brands Can Learn From Dolly Parton

Joanne Nye | Posted 03.07.2014 | UK Entertainment
Joanne Nye

We all know she's had plastic surgery, wears wigs, and has spent a fortune on her looks, as she so often quotes 'it takes a lot of money to look this cheap!'... The next thing you'll know, there will be a degree course in how to build a brand the Dolly Parton way.

The Mindset Shift Needed for Successful Content Marketing

Raconteur Media | Posted 02.07.2014 | UK
Raconteur Media

Being honest, you can only cut through the noise if you're willing to adopt a publisher's approach - placing the reader at the centre. That's because when it comes to producing content, publishing values trump marketing values - relevant, engaging content is inherent in the very philosophy and execution of the business of publishing...

Cash-Obsessed and Emotionally Manipulative: Have the Public Had Enough of Charity Marketing?

Natalie Nezhati | Posted 02.07.2014 | UK
Natalie Nezhati

With so much uncertainty surrounding their funding, charities are feeling real pressure to secure donations but emotionally manipulative advertising strategies can cause more than just irritation. They risk saturating us with so much suffering that we end up tuning out completely.

Facebook Mood Manipulation Is Bad for Us All

Matt Churchill | Posted 30.06.2014 | UK Tech
Matt Churchill

What they did was not ethical. By testing out a theory on unsuspecting users, they were deliberately interfering with the choices they made, whether it is in terms of what status updates they published or what content they interacted with. That doesn't sit right with me.

People, Not Patents

James Caan | Posted 29.06.2014 | UK
James Caan

What really matters is how the idea is executed. That's what makes the difference. Things like your brand, your marketing, the attention you pay your customers, and crucially - the passion you have for the idea - are what make your proposition unique. Success is built on people, not products or patents.

Which LGBT Tourists Most Want to Travel to Pride Events? (The Answer Might Surprise You.)

Ian Johnson | Posted 25.06.2014 | UK Lifestyle
Ian Johnson

'Gay Pride' events have become big business, especially for tourism marketing offices who increasingly promote them to shine a spotlight on their destination in a competitive LGBT (lesbian, gay, bisexual, transgender) tourism market...

Reinventing a Region - How the Gulf Has Ensured It Doesn't Become a Zombie Brand

Mark Artus | Posted 25.06.2014 | UK
Mark Artus

I have been following the zombie company and low productivity debates with interest and have wondered to what extent the issues facing companies are also facing brands, and even the countries we live in.

The Launch of a Graduate Fashion Brand Unum Nulla

Katerina Zherebtsova | Posted 17.06.2014 | UK Lifestyle
Katerina Zherebtsova

Marketing is both the holy grail and a nightmare of corporations and young designers alike, but especially the latter. Marketing puzzles most creative minds as an inconvenient afterthought, after the masterpiece has been produced and exhibited and much after the encouraging lights of the graduation shows have gone out.

Older and Wiser? Give Women in Their 50s a Chance

Geri Richards | Posted 17.06.2014 | UK Lifestyle
Geri Richards

Take a quick look around your office - how many desks are occupied by women over 50? I know that the 'fairer sex' are supposedly sensitive about revealing their ages but the issue of unemployment in the over 50s is not something to be coy about.

Beyond the Valley: A Field Guide To ShenaniCannes

Jay Sorrels | Posted 16.06.2014 | UK
Jay Sorrels

Cannes. I don't mean the movie thing. I mean the Lions. The Lions are about Creative Directors, clients, agency execs and people that matter all in one place to review, celebrate and learn from each others work.

World Cup Set to Drive Sociable Soccer

Tom Mellor | Posted 13.06.2014 | UK Sport
Tom Mellor

With the World Cup only days away, global excitement and anticipation is mounting, especially on platforms such as Twitter and Facebook. Only the thir...

International Post-Graduatates Benefit From UK Learning in More Ways Than One

Gimhani Gunasinghe | Posted 09.06.2014 | UK Universities & Education
Gimhani Gunasinghe

Sky-rocketing tuition fees and their relative value in a difficult job market remains the subject of heated debate for students both within the UK and outside of it. Locally and abroad, graduates are faced with the decision to continue their post-graduate education to build up a more attractive CV...

I'm Retiring 'Retirement', Who Will Join Me?

Jilly Forster | Posted 09.06.2014 | UK Lifestyle
Jilly Forster

The day you get that free pen in the charity mailer, you know it's started. The beginning of the rest of your life. The re-labelling of the individual you thought you were. Now part of the homogenous mass of 'oldies', also known as 'the over 50s'.

Brands Battle in Brazil

Tom Mellor | Posted 06.06.2014 | UK Sport
Tom Mellor

With the World Cup only days away it seems it's not only nations that will be going head to head at the tournament - brands are in on the act too. As battles rage on the pitch, big names clash off it, all looking to cut through the crowd and get one over on their rivals.

Between Two Ferns: Barack Obama's Presidential Step Forward for Politics

Owen Lee | Posted 04.06.2014 | UK Politics
Owen Lee

In a bold effort to win over the American youth to the rejuvenated Healthcare.gov service, renowned cool cat President Barak Obama appeared on the satirical internet chat show series Between 2 Ferns...

Junk Food Games are Nauseating, But Where are the Parents?

Andrew Tipp | Posted 04.06.2014 | UK Tech
Andrew Tipp

Remember Sunny Delight? I do. As a child of the 90s, I loved its playful branding and attention-wrecking sugar rushes. It looked like happiness in a bottle. It tasted like orange juice as imagined by peddlers of Ritalin.

Business Jargon Busting 101 - (Don't Park This Feature)

Tom Mellor | Posted 30.07.2014 | UK
Tom Mellor

At the end of the day it's a win-win situation for sports agencies to avoid jargon in all their marketing strategies. Thinking outside the box is now a no brainer for sport PR pros looking to produce engaging and informative content...