In its simplest form, co-branding involves two companies joining forces in order to better penetrate the market. One of the earliest examples occurred in 1956 when Renault joined forces with famous jewellery chain Van Cleef and Arpels to decorate the dashboard of one of their newly introduced Renault Dauphines.
I know I had enough online nouse to do little more than damage what little street cred I may have had with a few painfully unfunny lines. But what about people who may have shared more than they should have, long before they received that promotion back when they thought boardrooms were reserved for [insert expletive] and decided to tweet their feelings?
If you wish to become a marketer, you will need two things: qualifications and experience. Marketing is not something that you can learn from textbooks. You need to develop logical thinking, practical skills, networking skills, negotiating skills and creative thinking, all of which comes with experience...
Given that human beings neither could, nor perhaps should, ever be wholly free from all stereotypes - whether about lions or a group of hooded young men or even about ageing - it matters that we don't reinforce negative and unfounded stereotypes that might have a detrimental effect on our own and others' behavior towards us.