Traditional gender roles will play a less prominent role in the lives of consumers over the next ten years, according to predictions made in a recent study. Food and beverage market research firm Canadean's findings suggest that the millennial market is nowhere near as concerned as previous generations with fixed notions of gender or sexuality.
Last week, I was lucky enough to be chaperoned by the Institute of Practitioners in Advertising (IPA) and the UK Trade & Investment (UKTI), around a variety of emerging tech companies in Silicon Valley. The IPA/UKTI interactive mission has been a real smorgasbord of tech inspirations and here are my views on the trends that will be coming to European shores shortly.
It is now more important than ever to pay attention to the key details, all too often we overlook the obvious. What is key to understand is that colour is one of the most important parts in what makes up our experience and if an individual or business can refine their understanding of the subject then they can build a very successful brand.
It is a long time since I was a graduate, but I regularly work with grads as we run a 'fellowship' graduate training programme in our business. So I asked our current grads and a few of my 'nearer graduate age' colleagues at my agency, Coley Porter Bell, what advice they would give a grad going into their first career job.
Dazzled by all the image, sound, words and technology of Cannes? It's a lot to take in. Along with the chance to meet, greet and learn from your peers there will be plenty of enforced buzzword buffoonery, bacchanalia and loud speakers who will be talking up their value as media channels (rather than the luck that got them there)...
We are on the cusp of major change. Strong leadership has the power to join up conversations around LGBT diversity and inclusion, talent management, marketing and brands as well as trust and reputation. And by integrating the diversity agenda into a business' core, it becomes a powerful force in business and society for good.
There are changes afoot that all of us in communications need to confront. So do those who report on our sector. The biggest change of all is the need to stop thinking of competition between television and online, or between above the line and below. We should think instead about collaboration, cooperation and integration, and the significant results that we can achieve together.