Markéting

If You Want More Followers Online But Can't Seem to Get Them, This Article May Explain Why

Cassandra Lee Yieng | Posted 25.04.2016 | UK Universities & Education
Cassandra Lee Yieng

If you've ever sat up in bed wondering why you're not as popular as someone else online, why someone younger has more followers/friends/connections/su...

Queen's Award is Big Boost for Businesses

Fran Brosan | Posted 21.04.2016 | UK
Fran Brosan

Put a pin in the calendar and you'll always find an award ceremony for something or other - you can tell by the turnout, the extravagance and fanfare of a ceremony like the Oscars, that no matter how successful you are, everyone likes the recognition of an award.

We Know You Know: Advertising With Irony

Neil Simpson | Posted 21.04.2016 | UK
Neil Simpson

With so many companies now 'laddering' their thinking to words like 'goodness' or happiness', or pondering their wider societal purpose, it's still worth remembering the value of a good ol' fashion (post-modern) sell.

Why 'Clean Eating' Can Clear Off

James Downs | Posted 13.04.2016 | UK Lifestyle
James Downs

Ultimately, categorising some foods as 'clean' and automatically implicating others as less so plays into an emotive narrative around food which polarises dietary habits in such a way that promotes rigidity, which for many people is only going to be unsustainable.

Have Advertisers Fully Adapted to Dwindling Attention Spans?

Richard Shotton | Posted 31.03.2016 | UK
Richard Shotton

To maximise effectiveness, brands need to adapt to reduced attention spans. There are two tactics. Either, seek out the rare moments when consumers are forced to concentrate deeply, the cinema being a prime example, or accept that consumers will only be paying partial attention and brutally simplify the copy. Make it shorter and simpler. Brands that adapt will be at an advantage compared to those who don't.

A Black IS Flag Is Flying In Hackney

The Huffington Post | Louise Ridley | Posted 30.03.2016 | UK

A black banner reading "IS" appears to have been hung in the London borough of Hackney, in what was initially thought to be a marketing fail from the ...

The Seven Rules of Instagram

Claire Jopson | Posted 13.03.2016 | UK Tech
Claire Jopson

That fuzzy, murky photo of your roast dinner would never find its way into your brand book, so why would you put it onto the world's fastest growing social media platform? Keep it professional, with an inspiring twist and you're onto a winner.

International Women's Day: We Have a Lot to Celebrate!

Vicky Bullen | Posted 08.03.2016 | UK
Vicky Bullen

In the past, a focus on creating a positive culture may have been derided or denigrated as a "soft" or "feminine" business skill. Going forward it will no longer be seen as a nice-to-have; it will be the difference between surviving and thriving in business.

Mum's the Word

Andrew Saunders | Posted 04.03.2016 | UK
Andrew Saunders

A recent survey by Interflora found that if mothers charged for their services, they would bring in an annual salary of around £172,000. To give that...

The Excessive Sameness of the FTSE100

Nick Liddell | Posted 26.02.2016 | UK
Nick Liddell

When your values are clear to you, making decisions becomes easier" Roy E. Disney Roy E. Disney, the nephew of Walt himself, earned a reputation am...

Advice for Young Entrepreneurs- Interview With Lawrence Jones MBE

Maria Keogh | Posted 26.02.2016 | UK Universities & Education
Maria Keogh

Lawrence Jones is a businessman and digital entrepreneur. He is the founder of the Top UK Hosting business UKFast. In 2001, Lawrence had a near death experience in an Alpine avalanche making him more determined than ever to achieve as much as possible in his lifetime.

Women in Business: Valerie Grillo, Senior Human Resources Business Partner, US Consumer Services, American Express

Laura Dunn | Posted 12.02.2016 | UK
Laura Dunn

Valerie Grillo is the Senior Human Resources Business Partner for U.S. Consumer Services, American Express. In this role, Valerie is responsible for l...

Women in Business: Britney Ziegler, Vice President of Brands, Marketing and Development, David Burke Group

Laura Dunn | Posted 10.02.2016 | UK
Laura Dunn

In less than five years, Britney Ziegler has taken the restaurant industry by storm as one of its most dynamic young players. Appointed Vice President...

Women in Business Q&A: Margaret Morey-Reuner, Director, Strategic Partnerships, Business Development and Values Marketing, Timberland

Laura Dunn | Posted 02.02.2016 | UK
Laura Dunn

Margaret Morey-Reuner currently serves as the director of strategic partnerships and business development for Timberland's licensing team. In this rol...

Women in Business Q&A: Zoe Weisberg Coady, CEO/Founder, Brandstyle Communications

Laura Dunn | Posted 28.01.2016 | UK
Laura Dunn

Andrew Slough Prior to launching BSC over eight years ago, Zoe has spent the last decade building high- impact awareness campaigns for global lifesty...

Lost for Words in the Age of the Emoji

Shaun Varga | Posted 25.01.2016 | UK Tech
Shaun Varga

There was a time when people wrote letters to each other. Have you written a letter to a private individual (i.e. not a utility company, solicitor, etc) in the last five years? Do you know anyone who has? I thought not.

10 Useful Words for Work

Nick Liddell | Posted 22.01.2016 | UK
Nick Liddell

As Joseph Schumpeter famously pointed out: things get broken all the time. That's part of the fun. And the ability to pick up broken pieces and turn them into something beautiful and useful is perhaps the true defining quality of a leader.

How to Win Your First Customers

Mac Attram | Posted 20.01.2016 | UK
Read More: Marketing, UK News
Mac Attram

There are two challenges that every new business faces - firstly, they don't have a track record and, secondly, they are unknown. The good news is that every business that is currently successful faced the same challenges when they started out and there are proven strategies for overcoming them.

Women in Business Q&A: Gretel Vinas, Co-Founder, Design House

Laura Dunn | Posted 19.01.2016 | UK
Laura Dunn

Gretel Vinas is a Co­founder, interactive art director & front­end designer at Design House a full­service digital agency &​web design company wi...

Women in Business Q&A: Liana Dinghile, Group Strategy Director, EMEA, Brand Development, Siegel+Gale

Laura Dunn | Posted 04.01.2016 | UK
Laura Dunn

Liana Dinghile Liana Dinghile is the Group Strategy Director, EMEA, Brand Development at Siegel + Gale. Before joining Siegel+Gale, Liana was head of...

Women in Business Q&A: Adrienne Eckert Petersen, Founder, Skirt PR

Laura Dunn | Posted 22.12.2015 | UK
Laura Dunn

A graduate of Purdue University with a B.A. in communications with a public relations concentration and minor in English, Adrienne Eckert Petersen ori...

Five Reasons Businesses Can No Longer Ignore Blogging

Josh Moorcroft-Jones | Posted 21.12.2015 | UK Tech
Josh Moorcroft-Jones

When it comes to running a business, either large or small, finding methods to stay ahead of the competition is no easy task. However, there's one big marketing technique that far too many businesses ignore and that's blogging.

Women in Business Q&A: Chelsea Stoner, General Partner, Battery Ventures

Laura Dunn | Posted 17.12.2015 | UK
Laura Dunn

Chelsea Stoner joined Battery Ventures in 2006 and focuses on investments in the software and healthcare-IT sectors. Chelsea currently serves on the b...

Women in Business Q&A: Samantha Lomow, Senior Vice President, Hasbro Brands, Hasbro, Inc.

Laura Dunn | Posted 14.12.2015 | UK
Laura Dunn

Samantha Lomow Samantha Lomow is a results-driven marketing expert with nearly 20 years of international marketing and managerial experience. In late...

Women in Business Q&A: Sally Poblete, Founder and CEO, Wellthie

Laura Dunn | Posted 12.12.2015 | UK
Laura Dunn

Sally learned a lot about health care from her 18-year career in the industry and from her personal experiences coming from a family of physicians and...