Markéting

Real vs. Fake Women

Alice Hughes | Posted 29.01.2015 | UK Universities & Education
Alice Hughes

What I cannot accept is the fact that a poster and TV advert renders my female identity void with the phrase 'I jiggle therefore I am' - all because I am skinny.

Could Bloggers Help You Sell That Mug? Exploring the Relationship Between Bloggers and Marketing

Rose Sgueglia | Posted 29.01.2015 | UK Lifestyle
Rose Sgueglia

I have met bloggers who posted lazy, no content reviews and I have met bloggers who took reviews like professionals, working on the content as much as the design; building a long-lasting relationship with the PR; and being, consequently, involved in any future campaigns.

Is It Unethical to Use a 'Ghost-blogger'?

Mark Hillary | Posted 28.01.2015 | UK Tech
Mark Hillary

I have a golden rule with all my clients for whom I do this kind of work. I will never engage in a conversation with anyone online using a named social media account and pretending to be that person.

In The Market For A Breast Pump?

Mark Young | Posted 26.01.2015 | UK
Mark Young

Despite the highs and inevitable lows of being a business developer for the last 20 years, I've not only managed to create a great team since 2000 but we've also changed the way our clients think about how to open doors from cold.

Facebook's 1995 Ad That Never Was

The Huffington Post UK | Posted 22.01.2015 | UK Tech

Imagine if Facebook was made in 1995? Now imagine that instead of Facebook it was called 'The Facebook'. We want the 1995 version of Facebook. It c...

Is Taylor Swift the Best Person at PR - Like, Ever?

Gavin Devine | Posted 15.01.2015 | UK Entertainment
Gavin Devine

Another day another PR triumph for the US pop star Taylor Swift. By the simple expedient of writing a cheque for £1300 to help a fan pay off her student loans, Taylor has again secured wall-to-wall positive coverage in the US, the UK and around the world.

New Years Resolution: Take a Break!

Vicky Bullen | Posted 13.01.2015 | UK Lifestyle
Vicky Bullen

In our efforts to work efficiently, produce more for less, meet the ever increasing demands of our world, serve our clients and our colleagues well and just fit it all in (I am exhausted writing it!) we were in danger of forgetting some fundamentals.

Privacy or Flow?

Steve Loynes | Posted 12.01.2015 | UK Tech
Steve Loynes

I'm perfectly happy to let Google (and a few select others) collect, collate and monetise my data in return for the outstanding services it delivers me at no financial cost. I don't find the benefits of Facebook sufficient to allow it the same courtesy and thus, thankfully, don't have to suffer the desperate status updates of people I haven't seen in 20 years.

Six Steps That Will Help Your CEO Achieve Blogging Success

Mark Hillary | Posted 09.01.2015 | UK Tech
Mark Hillary

Does your Chief Executive have a blog and use social networks to improve his or her communication? If you answered yes, then congratulations, your boss clearly appreciates that the way we all communicate today has changed beyond recognition in the past half-decade.

Depression Is Embarrassing

Fiona Kennedy | Posted 22.12.2014 | UK Lifestyle
Fiona Kennedy

We've come a long way in recent times in our ability to talk about mental health. Increasingly people are able to admit when they're struggling, to realise that they need help, and we're slowly, albeit too slowly for my liking, chipping away at the stigma that surrounds mental illness. But then something like this pops up.

Should We Evangelise? Reflections, and Tips, From the World of Inter-Faith

Julian Bond | Posted 05.12.2014 | UK
Julian Bond

Our dialogues which both underpin and overarch our practical initiatives will include reflecting on what we might say together, and differently, about the mission of Jesus Christ and the Prophet Muhammad...

So It Turns Out Black Friday Is Actually Bullsh*t...

The Huffington Post UK | Louise Ridley | Posted 02.12.2014 | UK

Cards Against Humanity set out to prove that Black Friday is 'bullshit' last week - by selling actual boxes of cow faeces. The makers of the phenom...

Don't Believe the Hype: Do Emerging Technologies Fall Foul of Their Own PR?

Alexandra Gerrity | Posted 25.01.2015 | UK Tech
Alexandra Gerrity

'Hype' might be more likely built up around the latest boyband, but many emerging technologies also rely on good marketing to bring in investment and support. Science might not get the queues (apart from the Apple store) but in the same way Apple has fumbled with the iPhone 6, many technologies are subject to a major backlash.

Pontiff at Your Service

Lukas Mikelionis | Posted 20.01.2015 | UK
Lukas Mikelionis

If I had to describe the mass euphoria of the second living Pope reign, I would choose the phrase "sales marketing." Never in its modern existence, the Roman Catholic Church was so focused on deceit and ambiguities just to cater for a higher number of current and possible consumers...

Big Data Heroes - Hiring and Retaining Analytic Rock Stars

Brian Suh | Posted 13.01.2015 | UK Tech
Brian Suh

Analytics rock stars are essential in the world of big data marketing and measurement. These big data heroes are in high demand, but supplies are low on the ground.

If You Get Bombarded With Nuisance Calls, Things Could Be Over Soon

The Huffington Post UK/PA | Posted 25.10.2014 | UK

Companies that bombard people with nuisance marketing calls will be more likely to face fines of up to £500,000, under Government proposals. Cultu...

You Are Doing Your Marketing Wrong! It's Not Entirely Your Fault.

Jonathan Wolf | Posted 17.12.2014 | UK
Read More: Marketing, UK News
Jonathan Wolf

There I said it. That little secret every CMO knows. You are doing your marketing all wrong. And yes, I know you work incredibly hard at doing it right: spending all that money on analytics and lift studies, on brand messaging and optimizing SEM. But deep down you know something isn't right, in fact you've known this for years now, and yet it's been so hard to kick the habit. Can you do it?

You Should Have Asked - How Apple Confused U2 With Shakespeare

Neil Gibb | Posted 15.12.2014 | UK Entertainment
Neil Gibb

All U2 and Apple needed to do was ask - to invite people to opt in. Then what turned out to be a PR nightmare for Apple could have been a coup. Thanks, U2 fans would have said. The rest of us meanwhile would have nodded in appreciation at the idea, hoping that it would be followed by a similar deal from Megadeath or Michael Buble depending on our tastes.

Even as a Sales Tactic, Purpose Beats Persuasion

Richard Neville | Posted 01.12.2014 | UK
Richard Neville

It is human nature to want to choose the world we live in. Humans are unique in how much they impact their environment―razing it, digging it, flatte...

Why You're Not Going to Quit Facebook

Jonathan Welsh | Posted 30.11.2014 | UK Tech
Jonathan Welsh

While there's no doubting the importance of local print media, social media is making its way into a position of more influence locally and brands need to be ready to adapt as competition for consumer time intensifies. The data shows that producing content which can be tailored for local audiences has a better chance of building trust in a brand.

Planet of a Billion Producers

Adam Hamdy | Posted 25.11.2014 | UK Tech
Adam Hamdy

Earlier this year an attorney based in Savannah, Georgia produced what has to rank as one of the most cost effective commercials of all time. Originally broadcast on his local TV station during the Superbowl, Jamie Casino's ad went viral overnight and became a global sensation. It's easy to see why.

Where There's Mystery, There's Margin

Justin Billingsley | Posted 09.11.2014 | UK
Justin Billingsley

The commoditization spiral has a gravity that slowly pulls all brands towards it. In that spiral these brands, these products and services, are compared on rational terms alone - price, performance, quantity - and the lowest cost manufacturer wins.

Until Brands Get Smart, It's Not Time to Ditch Your Stupid Watch

James Connelly | Posted 03.11.2014 | UK Tech
James Connelly

A confession - I'm not a smartwatch fan. They're nearly all ugly, crap battery and over-engineered. Also, I like normal watches, with nice dials and nice straps. Smartwatches stink of innovation by public companies to drive sales and share value. I'm perfectly happy having a smartphone and a stupid watch.

If the Brain Has Changed, Our Game Can't Remain the Same: Five Ways Brands Must Change

Dan Machen | Posted 02.11.2014 | UK Tech
Dan Machen

Concern over technology affecting our brains persists - and is getting louder and more dystopian... we are connected more, but retaining less - how many phone numbers can you recall now?

New iPhone Six Leaked - The Importance of Surprise and Theatre

Neil Gibb | Posted 26.10.2014 | UK Tech
Neil Gibb

What Tim Cook needs to do is stop trying to copy how Jobs did it and instead work on his own version of what Jobs was good at - tantalizing, beguiling and holding beautiful things up in the light and saying "Here you are, look at this. Want one? Well you can have one... but not just yet." He needs to find a new and unique way of doing it.