Markéting

Anti-Uber Union Urges Boycott Of Addison Lee, Ryanair, Amazon

The Huffington Post | Paul Waugh | Posted 25.09.2017 | UK Politics

The leader of the trade union which stood up to Uber in London has urged the public to boycott taxi firm Addison Lee, as well as Ryanair, Amazon and S...

But It's Only A Facebook Post!

Lydia Bernsmeier-Rullow | Posted 23.08.2017 | UK
Lydia Bernsmeier-Rullow

As a social media professional, and an ex-content editor for a major education website, I can't state enough the importance of spelling, grammar and s...

Trump's 'Anxiety' Cohort

Sven Hughes | Posted 18.08.2017 | UK Politics
Sven Hughes

America, like the rest of the world, has seen dramatic transformation in recent years. Economic, social and cultural change has made people increasingly confused and anxious. Every day they are bombarded with 'uncertainty' news. They are feeling the pressure financially, and in their overall sense of security.

This Is How To Make Anything Go Viral

Jamie Wareham | Posted 01.08.2017 | UK Tech
Jamie Wareham

If anyone is able to calculate the exact formulae for how to make content go viral - they'd probably be the most valuable person on the internet.

The Value Of Greatness

James Fenn | Posted 20.07.2017 | UK Sport
James Fenn

Just as Bond is one of film's most iconic characters, and one of it's most sellable, Federer is an aspirational figure. Talented, cool, but still moral, still respectable. It is these things that have cemented him as one of sports most iconic figures, and will continue to have him representing brands for years to come.

Fyre Festival Revealed The Difference Between Influencers And Ambassadors

Mark Haviland | Posted 02.08.2017 | UK Tech
Mark Haviland

There's been a clear shift in the way brands promote themselves online. People are influenced as much by ordinary people with a small but highly engaged following (otherwise known as 'micro-influencers'), as they are by media mega stars and celebrities.

Why Mobile Ad-Blocking Is Set To Increase In The US

Jason Mander | Posted 08.06.2017 | UK Tech
Jason Mander

Following Apple's announcement in 2015 that iOS 9 would allow users to download ad-blocking extensions through the mobile Safari browser, many predicted the proliferation of mobile ad-blocking tools in the West. For the most part, however, it has remained strong in Asia Pacific and not made the jump to markets like the UK or USA.

Presumption Of Victory Will See Theresa May Defeated - Well In This London Bubble, Anyway

Grant Feller | Posted 15.05.2017 | UK Politics
Grant Feller

Call me an old-fashioned, sentimental, idiotic hypocrite - as my Chiswick banker dinner companions did last night - but my money's on the underdog. However, Theresa - and Mary - if you fancy a cup of tea to persuade me otherwise, I'm working from home next week...

Are The Aspirations Of Young, Talented, BAME Individuals Limited By A Lack Of Diverse Role Models In Certain Industries?

Louise Thomas | Posted 04.05.2017 | UK
Louise Thomas

Get the straight weave, not the braids. Get used to being asked where you're really from. Get used to being seen as an authority on all matters to do ...

Who Is Really Influencing Your Dream Lifestyle?

Sophie Maxwell | Posted 13.04.2017 | UK
Sophie Maxwell

'Lifestyle' inspiration is becoming increasingly important and sought after - and whilst Instagram envy has a lot to answer for - who, or what, is act...

F**k You, I'm 50

Vicki Maguire | Posted 07.04.2017 | UK Lifestyle
Vicki Maguire

And if you're not being sold incontinence pants or told you too could be as desirable as 71-year-old Mirren, you're being targeted with anything from elasto-waist pants, to life cover or stairlifts. At 50. Trainer-wearing, skinny jean-pouring, 14-hour-a-day working me. With a mortgage and a liking for expensive gins.

Shedding Some Light On 'Dark Social': Why Content Must Be More Engaging Than Ever Before

Mick Entwisle | Posted 27.03.2017 | UK Tech
Mick Entwisle

While Dark Social represents a major challenge for marketers looking to better measure and understand the different elements of their marketing, it also represents an opportunity for brands innovating in the space.

What Does Brexit Mean For Our Favourite Luxury Brands?

Mark Haviland | Posted 22.03.2017 | UK
Mark Haviland

Recent figures show that prices in the UK are now rising at an annual rate of more than 3%, brought on by the vote for Brexit. We've also heard warnin...

Video Is Miraculous And Complex, But You Can Master It Like A True Magician

Nigel Clarkson | Posted 20.03.2017 | UK
Nigel Clarkson

Good magicians depend on a few essential pieces of kit to successfully execute their craft: a wand, a rabbit, a top hat and an audience to wow. Similarly, when it comes to video, marketers need a screen, creative, eyeballs and accurate measurement to track performance.

Why Ads Need To Slim Down

Jason Mander | Posted 17.03.2017 | UK Tech
Jason Mander

Over the last year, we've seen several publishers introduce measures designed to tackle the spread of ad-blockers. In their quest to make sure ads are being seen by consumers, some have simply disabled access to their sites unless visitors turn off their blocking tools.

How Brands Can Benefit From The Bias Of 'Moral Licensing'

Richard Shotton | Posted 12.03.2017 | UK
Richard Shotton

"All truly great thoughts are conceived by walking." Or so said the half-crazed philosopher, Friedrich Nietzsche. Brian Wansink took that one step f...

So What Do You Do?

Emma Williamson | Posted 06.03.2017 | UK Parents
Emma Williamson

Do I tell them how, every morning I get up, get ready, wake my partner and four children up and try and nag them out of bed to go to work/school, whilst making breakfast, emptying the dishwasher and respond to half a dozen of email before 8am?

How Location Intelligence Can Reveal How Long Resolutions Last

Theo Theodorou | Posted 02.03.2017 | UK Tech
Theo Theodorou

Brands usually think that in January and February we're hitting the gym, avoiding the pub and eating more healthily. However, although we all want to keep up these good behaviours at the start of the year, is that really happening?

Walled Gardens Will Create A Two-Tiered Industry

Mark Haviland | Posted 28.02.2017 | UK Tech
Mark Haviland

Attribution is one technology that can play a role in solving the problem of transparent and accountable measurement for brands working on multichannel campaigns. Traditional last click measurement takes into account only the final marketing channel the consumer interacted with before making a purchase.

Why Advertising's Obsession With The Short-Term Is Damaging

Richard Shotton | Posted 17.02.2017 | UK
Richard Shotton

In the spring of 1902 the Hanoi governor was worried: a bubonic plague outbreak threatened to spiral out of control. The governor wanted to exterminat...

The Video World Has Evolved... But Have Brands And Agencies Kept Up?

Mick Entwisle | Posted 14.02.2017 | UK Tech
Mick Entwisle

Video is everywhere. Read this on a packed train, and you can be sure that at least half of those on their mobile are watching some form of video content; after all, 13% of adults' social media time is spent watching video, equating to around 10 minutes every day.

If Music Be The Food Of Love, Pay On.

Fiona Hotston Moore | Posted 09.02.2017 | UK
Fiona Hotston Moore

So, here we go again: Valentine's Day. That romantic event wrapped around the quaint medieval notion of courtly shopping. Or at least, that is how it ...

Please Don't Make Your Sales Guy A Marketer

Lizzie Benton | Posted 02.02.2017 | UK
Lizzie Benton

So here's the situation, and I'm sure it's a common tale you've all heard before. A small business decides to save some money by making the sales gu...

5 Marketing Courses To Improve Your Chances Of Promotion

Sam Allcock | Posted 31.01.2017 | UK
Sam Allcock

As an employer, I'm always looking for my staff to constantly show me their passion and drive to develop both their career and knowledge. It's somethi...

Amazon Is Giving Everyone £10 Off Any Order Over £50 Today

The Huffington Post | Thomas Tamblyn | Posted 20.01.2017 | UK Tech

Amazon has once again shown that if you do the basics right, you can keep people happy. In fact out of 10,000 people surveyed in the UK by the Institu...