Steady work on developing the tech throughout recent years has bought us to today, where companies like Oculus Rift can offer incredibly impressive virtual reality experiences through their gear. Augmented reality, (where we add to our existing world rather than 'escaping' to another) has also hit the mainstream, thanks to Pokemon GO and snapchat filters.
At 34 years of age, with just three months to go before my second child was due to be born, I quit my job without a backup plan. I quit because I was unhappy. Simple as that. Being miserable no longer felt like an inevitable outcome of being a responsible adult: I became convinced there was another way.
Linkedin, when used correctly, can be an extension of your website, providing information you won't include there, and, contrary to popular belief, it can be customised considerably; giving it your personal touch. You'll notice I said it's an extension of your website, not an extension of your CV. After all, your Linkedin profile can have, among other things:
Mark Ritson's described marketers as magpies, flitting from one fad to another. He judged them guilty of spending too much time and budget on emergent opportunities at the expense of established ones. This flightiness leads to media investment out of kilter with customer behaviour and large investments in areas with unproven ROI.
In the words of The Police, I currently feel like saying to all brands targeting the over 50s: "Don't Stand So Close To Me." I'd be more than happy to be "Wrapped Around Your Finger" - but you have to earn that interest and loyalty, and to do that you have to recognise that what matters to today's 50-year-old is quite different to previous generations.
Is it possible that there's a common approach shared by the world's most successful brands? It's not surprising that the most successful brands had performed well financially in previous years. If they hadn't delivered shareholder returns, they wouldn't be in the top 0.1% of brands. It's a circular piece of logic.
It's about time we looked beyond our individual eating habits and considered the wider social and cultural drivers of the ways we consume, and stop placing responsibility and blame for obesity or ill health solely with the individual. Like much else, obesity is a collective issue that needs a comprehensive response...
An unbounded enthusiasm for data is dangerous and advertisers should avoid harnessing data merely because it exists. Instead, as much time, energy and effort should be expended in choosing which data sets to ignore as which to use. Advertisers who resist this painful cull, and gorge on data, might end up regretting it.