And if you're not being sold incontinence pants or told you too could be as desirable as 71-year-old Mirren, you're being targeted with anything from elasto-waist pants, to life cover or stairlifts. At 50. Trainer-wearing, skinny jean-pouring, 14-hour-a-day working me. With a mortgage and a liking for expensive gins.
Attribution is one technology that can play a role in solving the problem of transparent and accountable measurement for brands working on multichannel campaigns. Traditional last click measurement takes into account only the final marketing channel the consumer interacted with before making a purchase.
The digital ad space will continue to grow and prosper in 2017, but certain risks. There will be more opportunities for ad placements within mobile apps and mobile messaging programs, but at the same time fake ad traffic generated by bots will continue to burn through advertisers' budgets and erode trust in digital advertising.
I recently saw a social media challenge to explain your profession as badly as possible, with the idea that people have to guess what you do just from reading the description. So a personal trainer's description would be "I make 'eat less, move more' really complicated." And a DJ would be 'I manipulate sound waves so that people twitch and ingest ethanol'. Descriptions that make your profession a bit tougher to fathom. And it occurred to me that this is a game I've played before. Only it wasn't a game.
What is left to say about the US election and Brexit? There seems to be a sense of fatigue now when people discuss these two events - a sense of disbelief and tiredness. However, the implications of both are so huge that we can't shy away from it and have to push ahead; not only to understand what's next, but how it all happened in the first place.
Cognitive diversity means valuing ways of thinking outside of an apparent normal. It means supporting and keeping people through periods of illness, not just because it is the right thing to do, but because a homogenous workforce creates a vulnerable culture and set of capabilities. To promote cognitive diversity, leaders should consider the following:
Acknowledging the design of the Christmas jumper creates a shared experience of festive consumerism, allowing the jumper to supersede the material and enter the intangible and quasi-sanctified realm of celebration. This new hyperreality is a joyous state that plain knitwear is simply incapable of rendering.
As any parent knows, long gone are the days when children's 'screen-time' was based exclusively on being huddled round the TV watching the latest TV shows in real time. Thanks to our multi-media world, children are more likely to be watching their favourite shows on an iPad, or viewing popular YouTube vloggers showing them 'how to' do everything from the latest hairstyle to how to survive in Minecraft.