New Year's Resolutions Revisited

Vicky Bullen | Posted 27.11.2015 | UK Lifestyle
Vicky Bullen

Back in January I wrote a blog for The Huffington Post about what my New Year's resolutions were. I had decided, for the first time in many years, to ...

The Future Of Advertising Will Be Gender Fluid

Philip Ellis | Posted 19.11.2015 | UK
Philip Ellis

Traditional gender roles will play a less prominent role in the lives of consumers over the next ten years, according to predictions made in a recent study. Food and beverage market research firm Canadean's findings suggest that the millennial market is nowhere near as concerned as previous generations with fixed notions of gender or sexuality.

Technological Smorgasbord in Silicon Valley

Zaid Al-Zaidy | Posted 19.11.2015 | UK Tech
Zaid Al-Zaidy

Last week, I was lucky enough to be chaperoned by the Institute of Practitioners in Advertising (IPA) and the UK Trade & Investment (UKTI), around a variety of emerging tech companies in Silicon Valley. The IPA/UKTI interactive mission has been a real smorgasbord of tech inspirations and here are my views on the trends that will be coming to European shores shortly.

Why Not Fall in Love With Me?

Tony Schumacher | Posted 09.11.2015 | UK Entertainment
Tony Schumacher

"Over sixty percent of the sixty million people who are regular Thriller/Suspense readers in the USA, say they are reluctant to buy a book by an author they haven't read before..." That means that approximately thirty six million people in the USA don't trust me.

How to Be Taken Seriously as a Young Entrepreneur

Martin Huntbach | Posted 29.10.2015 | UK Universities & Education
Martin Huntbach

Each and every one of you has something unique to offer the world, so don't hide behind the word entrepreneur. Step out and show people who you are, not who you'd like to be.

F*ck Ups: Business Lessons I'd Share With My Younger Self

Jonas Altman | Posted 05.10.2015 | UK
Jonas Altman

  In the winter of 2003, I started my first business: a wholesale fashion agency. I was 27 and had no idea what I was doing. If I bumped into my...

Got Money to Burn?

Mark Young | Posted 01.10.2015 | UK
Mark Young

14 years into my journey as business owner I've learned a lot, but never so much as in the last few years. Even back when I started all this and work...

Betting on Blue

Lewis Worrow | Posted 25.09.2015 | UK Universities & Education
Lewis Worrow

It is now more important than ever to pay attention to the key details, all too often we overlook the obvious. What is key to understand is that colour is one of the most important parts in what makes up our experience and if an individual or business can refine their understanding of the subject then they can build a very successful brand.

Expert Tips to Kick Start Your Graduate Career

Vicky Bullen | Posted 14.09.2015 | UK Universities & Education
Vicky Bullen

It is a long time since I was a graduate, but I regularly work with grads as we run a 'fellowship' graduate training programme in our business. So I asked our current grads and a few of my 'nearer graduate age' colleagues at my agency, Coley Porter Bell, what advice they would give a grad going into their first career job.

Charities Must Show We Can Be Trusted With Personal Data

John Low | Posted 08.09.2015 | UK Politics
John Low

It has not been a good summer for charities. Questionable fundraising practices have dominated newspaper front pages, raising very serious questions a...

Harnessing the Power of Podcasting

Roifield Brown | Posted 19.08.2015 | UK Tech
Roifield Brown

Finding a podcast is a world away from discovering more traditional content, such as a radio show. Discovering a podcast is like finding someone who speaks to you, the individual, personally; it is that immediacy and that intimacy that makes it such a potent experience.

The Need For Outcomes in an Industry Obsessed With Outputs

Martin Nieri | Posted 18.08.2015 | UK Tech
Martin Nieri

I'm a big advocate of 'test and learn'. And it's of utmost importance that the marketing industry stops dragging its feet. But when we think about approaching a marketing campaign, I feel we're too often setting ourselves up for a fall.

Write Right, Right?

Jo Rourke | Posted 30.07.2015 | UK
Jo Rourke

I write a lot. Some of it even makes it on paper. By paper I obviously mean MS Word or the notes section on my iPhone. Conservative estimate, I'd say ...

The Value of Targeted Advertising

Laurent Delaporte | Posted 17.07.2015 | UK
Laurent Delaporte

With poor targeting readers become inundated with offers that are completely irrelevant, leaving them irritated, frustrated and in some cases disenchanted with the publisher. Imagine a person making a purchase from the computer of a friend or family member.

Summer Pop-Up Events: How To Maximise Them For Increased Brand Exposure

Richard Dodgson | Posted 10.07.2015 | UK
Richard Dodgson

Don't just follow suit, don't cut corners and don't throw money at a concept you haven't fully developed. The essence of the idea can be quite simple, but the delivery of the event needs to be thorough and consistent, leaving a positive lasting impact with your audience and target market.

No Cannes Do

Jay Sorrels | Posted 29.06.2015 | UK
Jay Sorrels

Having many creative people in the same place, for the right reason could be atomically powerful. It also attracts charlatans, buzzword bingo callers and all manner of distractions. Commentators far more seasoned and wise than I can ever be, have confessed some confusion and disappointment.

Here's Why Tesco 'The Brand' Could Use A Little Help

Suzanne Hoare | Posted 25.06.2015 | UK
Suzanne Hoare

My sister just got back from Tesco. "Something weird just happened," she said. Little did I know 'something weird' would involve a red pepper. "I ...

Looking Beyond the Lions

Jay Sorrels | Posted 22.06.2015 | UK
Jay Sorrels

Dazzled by all the image, sound, words and technology of Cannes? It's a lot to take in. Along with the chance to meet, greet and learn from your peers there will be plenty of enforced buzzword buffoonery, bacchanalia and loud speakers who will be talking up their value as media channels (rather than the luck that got them there)...

Shocking, ANOTHER Sexist London Underground Ad

Caroline Robertson | Posted 12.06.2015 | UK Universities & Education
Caroline Robertson

Well here's a shocker for you: your company looks sexist and I'm not using your app. Perhaps instead of spending your budget on splashing your offensively degrading posters all over the London transport lines you could use it on replacing your copywriters.

Mission Possible: Harnessing LGBT Inclusion in Business for Good

Neil Bentley | Posted 11.06.2015 | UK
Neil Bentley

We are on the cusp of major change. Strong leadership has the power to join up conversations around LGBT diversity and inclusion, talent management, marketing and brands as well as trust and reputation. And by integrating the diversity agenda into a business' core, it becomes a powerful force in business and society for good.

A Shadow Cast over the Sun: Vodafone Sol, Buxton Water and Assaults against Public Space

Lucy Bell | Posted 09.06.2015 | UK Politics
Lucy Bell

Fighting against growing levels of precarity, unemployment, poverty and homelessness - in Spain and, contrary to what our government claims, in the UK - also requires us to reclaim what should belong to the state and its citizens, to us.

It's Okay Not to Be Resilient All the Time

Vicky Bullen | Posted 03.06.2015 | UK Lifestyle
Vicky Bullen

A quick straw poll of some of my friends and colleagues revealed that, whilst many of the emerging themes were common resilience themes, a real plethora of slightly unexpected techniques came through - so I thought I would share some of those.

Above, Below and on the Line: What's the Best Way to Reach an Audience?

Gavin Devine | Posted 19.05.2015 | UK
Gavin Devine

There are changes afoot that all of us in communications need to confront. So do those who report on our sector. The biggest change of all is the need to stop thinking of competition between television and online, or between above the line and below. We should think instead about collaboration, cooperation and integration, and the significant results that we can achieve together.

Labour's Epic Fail Viewed Through the Prism of Marketing's Hottest Medium

Theo Delaney | Posted 18.05.2015 | UK Politics
Theo Delaney

So what went wrong? Was the strategy flawed? Most commentators now say that targeting a narrow section of voters meant alienating the bulk of the electorate; that Labour were making a Ken Loach film when they should have been making Fast and Furious 8.

How to Market a Circus - The Advance Man Book Review

Douglas McPherson | Posted 12.05.2015 | UK Entertainment
Douglas McPherson

Most circus memoirs are written by performers or showmen. But it doesn't matter how good a show is if there's no audience to see it. The Advance Man ...