I'd argue that gamification is undermining dating apps themselves. The constant swiping fosters a culture of competitiveness - even with oneself - and instant gratification in the form of matches and messages. While Tinder created an incredible marketing machine, it does encourage people to "play".
The stigma around online matchmakers - desperate and slightly mad for talking to someone you'd never seen face to face - no longer exists. Online dating plunges us into the dating pool in a way that's non-committal, and fun.
We're never going to be a Tinder, but to grow it's become clear that our product is the app and that's a new financial and business burden to bear. So watch this space.
Most women's issue with Tinder, seems to be receiving unsolicited dick pics. I've never had these. My biggest obstacle, using the app, is that I can't...
I've learned a lot while I've been dating dinosaurs. While some can exceed expectations, on the whole they are creatures of habit and like to stick to...
The popularity in dating apps seems to know no end. More and more people are using them rather than traditional online dating sites. It's not surprisi...
Dating apps are evolving to remove expectations of romance and to simply solve the problem of introducing people. We are witnessing the start of the next evolution in the way society interacts with the internet - welcome to the world of 'meeting apps'.
Dating isn't just a numbers game; you can't simply date as many people as possible, hoping one sticks. Unfortunately, this is how most people approach dating. The common misconception is that mister or misses right is hidden in the masses and all that one has to do is date enough people, sifting through the crowd and finally find that perfect one.
Rewind a decade and looking for love online was the dating equivalent of a rocker listening to Justin Bieber. Fast forward a few years, and the stigma around online dating has all but faded. In fact, for time-pressured millennials, online dating has all but become a norm, with people spending an average of 17 days a year looking for love online.
There are plenty of types of breakups, probably just as many as people in this world. There are breakups in which you are coming out of a long relationship, which leads to an also long and some times tedious breakup period.
I, like two percent of the world's population, am a redhead. I also have freckles. But despite 140million people on the planet having one or the other - or both - to some people it's still completely acceptable to see this as something inadequate. A weakness. Ugly, even. Or, according to the latest Match.com ads, an "imperfection".
Why isn't the online dating industry forced to check who they let in before they allow people to start using dating apps? Having rapists and criminals pretending to be 'the honest guy' in the world of online dating is just awful.
I'm lucky. I'm happily partnered up with someone who looks at me a bit oddly when I suggest that my disability might have put him off me. But it's true that lots of people feel uncomfortable even talking to disabled people, let alone thinking about dating them - let alone thinking about (whisper it!) sex with them.
Older daters can feel like they are in the Last Chance Saloon, their one last attempt to find someone. Men say they are solvent and have their own teeth and hair (because this is what women want to know) and women say they are feisty, bubbly, and are fun to know.
Have you lost your online dating buzz? Are you currently weighing up whether you can face doing more online dating or whether you need to think about becoming a hermit? If so, you're asking yourself the wrong questions.
For many, online dating is a great and positive way of meeting people in today's fast paced, digital age, but we should be very mindful that a significant minority of online daters are likely to be damaging to you, as they are either emotionally sapping to you or, more harmfully, psychopathic.