The concept hatched at the beginning of 2012, after Miriam was living in France for a while and not finding them particularly vegan friendly. Germany, in contrast has a wide vegan interest. It is where Miriams family hails so there she returned to build her dream.

I feel very strongly that all of this is a result of unconscious choices, not asking the questions. If you go back 100 years, eating animal produce was a luxury and you knew where your meat came from.

It's difficult for us to understand sometimes how much of an impact our chocolate choices can make to farmers. Divine takes it one step further and shows us that we can buy direct from the farmers on our supermarket shelves and given the recent scandals, it is reassuring to know where your chocolate comes from.

The 'horsegate' story is set to run and run. It gives me no pleasure to say 'told you so' but I've argued for years that the industrialisation of agriculture, in order to get the cheapest food, results in ever lower quality standards.

Organic isn't better for you. Eating organic food won't stop imaginary 'toxins' from bypassing your liver and making you sick. Buying organic can potentially cause greater harm to the environment. Eating local is no guarantee of reducing your carbon footprint.

Do you know what nutritional food is? Every day a new 'super food' emerges, promising everlasting youth and good health, while something you thought was 'healthy' is discredited. To help you identify the truth, I'm busting some of the common nutritional food myths.

Are we in the double dip or have we come out the other side and are now going down for the third time? Am I supposed to be cutting back, giving some slack or just cutting corners on the luxury and only buying the necessary?

Traditional farms are arranged to suit the animals. Now animals are selectively bred to suit intensive production. They must grow large as quickly as possible and be as productive as possible. Sows have litters of up to 15 piglets even though they have only 12 teats. Hens lay up to 300 eggs a year - 30 is a natural number.

Spring has sprung. Oh sun in the sky, blossom on the trees, you know how I feel. Forget the 'after Christmas bloats' in January - spring is the perfect time to cleanse ourselves and have a good detox.