Interestingly, it's not just the top clubs who have whipped out the cheque book this summer. Norwich, Swansea, West Ham, Southampton, Cardiff and Liverpool (yes Liverpool fans, you're not a big club anymore) have all spent more than £15 million each over the summer.
What's the League Cup called now? I lost track somewhere between the Coca-Cola and Milk Cup eras. As for the Europa, which would you prefer - top four in the league or a tricky second leg in Elfsborg? Come to think of it (Wigan), which would YOU prefer - FA Cup winners, or staying in the Premiership?
Almost inevitably, the rebrand has caused serious divisions within the fanbase. Long standing friendships have creaked and in some cases fractured altogether. Those who have actively embraced the changes appear to view those against the rebranding as dinosaurs and anti progress. Fans strongly opposed to the rebrand have made it clear that they view those who endorse the changes as complicit in the destruction of the club's traditional identity.
Doncaster's absurd idea of signing up Louis Tomlinson from One Direction is a heinous, untenable crime, one which in a just world the footballing gods would see fit to fervently punish with dubious last minute goal concessions, perpetual injuries to key players (except Louis, you've made your bed so lie in it) and the signing of Bendtner on a long term contract.
As you read, I could be up in the Great British airspace aboard the Sky Sports News chopper, flying between a pair of trophy-winning clubs from last season. I'll be visiting different clubs across England and Wales, with 18 reporters on the ground delivering live updates from across the country...
This week, Tottenham Hotspur footballer Gareth Bale was the subject of an 85 million pound bid from Real Madrid. That's the most amount of money ever lodged for a player in the sport's history. What on earth is going on I ask?
Right now, Wayne Rooney is possibly the leading light of spectacular self interest and PR misjudgement that seems to run through Premiership football at present.
The likelihood is that Bale will be just as sought after next summer; he will be a more developed player ready to step up to the very highest level; and he will still have many years ahead of him to claim the kind of silverware that teams like Madrid can offer him.
On August 17, football fans will witness what they've never seen before - Manchester United walking out for a Premier League match without Sir Alex Ferguson as their manager. The eyes of the footballing world will be focussed on David Moyes, the man hand-picked by Sir Alex, as he attempts to fill the biggest shoes in the business.
It's that time of year again. 'Premier League Years' is being aired on Sky Sports, confused men in fading replica shirts are being dragged around shopping centres on Saturday afternoons and the only people gracing the pitches of our major football stadia are ageing rock stars. Welcome to the no man's land that is pre-season.
Two years ago, Swansea City gained promotion to the Premier League. Perhaps unsurprisingly, i can recall the day with great clarity... As a supporter of Cardiff City, Swansea's local rivals, I woke up on the morning of their play off final against Reading - our semi final conquerors - with a sense of foreboding. I just knew that 'they' would 'make it up.'
There aren't too many club legends to talk of in the history of Malaga CF, most notably because of their chaotic rise to the top of Spanish football. Since adopting their current name, however, their fans have seen a gradual improvement at La Rosaleda and this year was no exception.
Locally born Sian Branson - one of the founders of 'Bluebirds Unite' - addressed a meeting full of diehard Cardiff City fans last week and spoke with passion of her desire to see the return of the football clubs historic blue identity.
Already in suspense over choosing a new coach Real Madrid fans are getting caught up in the more risky game of having their personal data being targeted by cyberattackers on Facebook.
With the dust only just settling on the most illustrious managerial career in football, it's been hard to find a bad word written about Sir Alex Ferguson. However, now he's officially retired, the time has come to examine some of his lesser moments.
Fast forward to the end of May and a time when football fans traditionally, eagerly await the launch of their new home kit. It's fair to say anticipation was a little subdued in these parts due to the inevitability of the home colour offering being red. However, this was no ordinary kit launch...