Sixty-three per cent of Radio 1 listeners over the age of 30 claim to be parents, so there will be a lot of shared listening with teenagers - as any frazzled parent will testify to keeping their offspring happy in the car or kitchen by putting their station of choice on. That issue of shared consumption really messes with judging the success of your brand by average age, just look at the average age of a CBeebies viewer who is 27 years old. So, if you are looking for a better way of assessing whether Radio 1 is successful at attracting 15-29yr olds, maybe you should look at mode, the most common age of a listener, which is 17 years old.
There has for some years now been a great deal of interest in Sweden here in the UK. I think this stems largely from the fact that Swedes seem like a happier, more successful version of us... What is their secret? It could be summed up in one word: 'lagom'. Lagom is a uniquely Swedish word with no direct translation into English. It means 'not too much, not to little'.
We think it is very important to make a good connection with a person we are interviewing and aim to create an intimate atmosphere, even in a busy studio.....it's then surprising what happens and what comes out in the interview. The judges in the Radio Academy Awards said we had 'an innovative approach to topics interviews' and we like to bring in an unexpected twist, or a new angle.
We are two women, BBC radio presenters, who have just won the Bronze award in the Best Entertainment category at the UK Radio Academy Awards. We were the only women duo in the Radio Academy Awards, and the only female nominees in our category. We present, produce, write and edit the show, and get all our own guests.
We can all have a bad day at the office, but when the Labour Leader, Ed Miliband, had a really bad day in the TV and radio studios by not knowing much about food shopping bills or anything at all about the Labour Party Leader in Swindon - he didn't just sound unconvincing - he broke a number of important rules of politics and of media interviews.
There are, I suspect, some adults who will be seduced by this kind of jolly CBeebies singalong advert. Who will merrily have their brain wiped clean of all the bad news stories that have plagued the energy industry and from now on look at British Gas as Brian Cant would Humpty - with fondness and kindness. Aren't they silly and sweet? I'm afraid I am not one of them.
We already knew that poor numeracy was more widespread than poor literacy and that around half the population of working age had only primary school-level maths skills (too many power naps at secondary school?). We also knew that poor maths was linked to lower earnings (even more so than poor literacy is) and possibly to wider wellbeing. But now the new economic research put a figure to the estimated overall cost.
Personality tests are enjoying an online resurgence. Previously a staple of tabloids, they fell out of favour as sceptics began to doubt the veracity of the 'If You Answered Mostly B...' scoring system... We're embracing these quizzes like someone who's filled in a 'Which Online Meme is For You?' questionnaire and got the answer 'Personality Tests'.
In this blog last year I challenged the commercial radio industry to ensure that one of their number was among the list of nominees for the BPG Radio Awards in 2014. I am delighted to say that for the first time in many, many years there is a commercial nominee included among some wonderful nominees from the BBC...