From the slick 'Yes' campaign that almost delivered a sensational victory in the Scottish independence referendum to the embarrassing spectacle of Ed Miliband's attempt to eat a bacon sandwich, 2014 has demonstrated the increasing importance of presenting the right image. But who were the biggest PR winners and losers of the year?
A stellar contradiction about the confused Sir Richard Branson was overlooked by both The Mail on Sunday ("Branson labeled 'outrageous' over attempts to distance himself from Friday's tragic crash", 2nd November) and Financial Times ("Brand it like Branson", 6th November).
In a few days time millions of us will crowd into cinemas and watch a millionaire Hollywood actor pretend to bravely explore the stars. But as Virgin Galactic has shown, space is not easy, and the journey there will not be without loss. Let's keep pushing for small victories, and make our way slowly - but surely - to the future.
Welcoming the first ever 'out' CEO of a FTSE 100 company isn't the only major change since last year; our 'Top 100' is twice as long and includes three times as many transgender business leaders.
I believe it's time to stage an intervention and help the Mail come to terms with its problems.
Branson, Zuckerberg, Jobs, Sugar: who wouldn't want the likes of Richard, Mark, Steve or Sir Alan helping to drive their business? Entrepreneurs such as these are justly famous for taking smart business ideas and building successful companies around them...
At such a tragic time for Ukraine I hope the country where I have spent most of my adult life, and most of my career as an investor and entrepreneur can learn from the lessons of business: clear thinking is needed, corruption must be rooted out and, above all, we must all act for the benefit of all of the people of Ukraine - and we can only do this in a climate of negotiated peace.
With Herring taking to the skies, the Virgin Atlantic flight became the unofficial 300th Fringe venue and the first one at 30,000 feet... The only downside of the experience was the thought that every other flight will never be the same after what felt like the honour of having a comedian come and perform for you in your front room.
It takes someone extraordinary to be a true philanthropist, someone who is deeply troubled by the suffering in the world and who dedicates a significant part of his life to easing it, someone with a vision of hope, a vision that will change millions of lives for the better. Peter Clarke is just such a man.
I have never really been a very charitable person apart from the usual; sponsoring friends, completing lengthy swims for Cancer Research and Comic Relief & Children in Need donations etc. So when I had to fill in an application form at AOL UK to be part of a volunteer trip with Free the Children charity in Kenya, I was a bit thin on the evidence to make my case as to why I should be picked.
As part of my Eat, Pray, Love adventure, Morocco was the fifth phase of my twelve countries in twelve months journey that I couldn't wait to escape my busy city life to. The number five carries huge significance in their culture and everywhere I went this number seemed to appear.
By setting yourself goals in life you learn an incredible amount and you get a sense of fulfilment and pride. Even the journey getting there, the ups and the downs makes you feeling motivated and positive. There is a constant feeling of reward. Knowing you have believed in yourself enough to set yourself goals requires self-worth and along the way you gain many attributes including resilience, communication and team building qualities - life skills that are so important and the foundation to becoming a healthy, happy and productive individual.
As an editor-at-large at Bloomberg Television, I come across my fair share of global movers and shakers, so I thought I'd ask the world's most powerful business leaders how they start their days in the smartest possible way, and their top tips for any budding young CEOs on the best way to start their careers. Here is what they had to say...
Embrace failure. The taste of it makes our palate for life far more mature. It is the essential ingredient for success. Although, just for good measure, I have my fingers crossed too, just like Moyes and Moores.
The FT article on Monday by Emma Jacobs 'Publicity is free with no PRs' about the value or otherwise that PR professionals bring to their clients, was an entertaining read. But whether it painted an accurate picture of the usefulness of PR and communications, or even reflected a widely held opinion, is a different matter.
To strive towards 'better animal welfare' is missing the point. The debate should be about whether it is right or wrong to keep these super intelligent and social animals in captivity for entertainment purposes. Morally, it's tough to find any justification for that.