Last week, I was lucky enough to be chaperoned by the Institute of Practitioners in Advertising (IPA) and the UK Trade & Investment (UKTI), around a variety of emerging tech companies in Silicon Valley. The IPA/UKTI interactive mission has been a real smorgasbord of tech inspirations and here are my views on the trends that will be coming to European shores shortly.
Washing Machines, Lawn Mowers and the such like are all early forms of robots if you consider the word to mean a machine doing a task which was formally done by human beings or animals. Machines do not require holidays, lunch breaks or time off. Increasingly these machines are more reliable and suffer less 'time off work'.
In an increasingly sanitised and digitalised age, the interaction of trainer and animal in the sawdust circle provides something real and raw that no other form of entertainment can offer. Rather than demeaning animals, it impresses all ages with their skill and intelligence, and enhances our relationship with nature.