Invasion, conquest, price wars. Reading the headlines you're tempted to conclude an all-out war has broken out amongst food retailers in the UK. Arguably, the main culprits are German budget supermarkets Aldi and Lidl, who seem to instill fear into the hearts of British supermarket managers at Tesco, Asda, Sainsbury's and Morrisons. Apparently, the big four are shaking in their boots.
We know that our customers expect the very best from us. As retailers we're expected to lead the way when it comes to matters of nutrition, sourcing and sustainability - and that's right. Right now, supply chain donation is a pioneering approach. Hopefully it won't be another twenty years before we see the industry following suit.