The advert was no doubt tested and retested; focus groups will have informed the script, as will weeks of research. The woman's manner, the colour of her clothes, the type of kitchen; all will have been carefully thought through and analysed. But the execution is dire...
Naismith is Everton's highest rated player having scored in each of their opening league games against Leicester and Arsenal... His performance in Everton's 3-1 win over Fulham was lauded as one of the best substitute appearances in the league last season... Do you consider Steven Naismith to be Everton's unsung hero?
I can't help but feel that we haven't seen the idea of Scottish independence properly debated, merely Salmonds poorly thought out vision put under an uncomfortable level of scrutiny.
Darling's assertions that Salmond's claims about revenues from the North Sea are bullish are true. The last few weeks have seen a bewildering range of claims not just by the politicians but by experts who seem to have been drawn into both sides of the debate.
That's because the transition won't be instant - the years of deciding the details of a split will be a grim and drawn-out sigh. English public opinion is already becoming adversarial on the subject of negotiation with Scotland, regardless of the outcome of the vote.
Scottish independence will turn people north and south of the border into rivals vying for the same jobs as both economies are forced to compete for investment, thus triggering a race to the bottom.
Much has been written about how the upcoming independence referendum represents a divorce between Scotland and England. But if we're making relationship analogies, let's just say that historically the British government is a power-hungry polygamist and Scotland is just the latest in a long line of unwilling wives to leave.
We live in an era of profound and increasing inequality, at the heart of which is inequality in education. For any nation truly committed to creating a fairer and more equal society, private schools have no place... Private schools are at the very heart of a society divided by inherited wealth and privilege.
The Nationalists care more about breaking the political union across the UK than preserving the common benefits of the economic and social union. Their vision is for two countries - Scotland and England - competing against each other with lower taxes, lower terms and conditions and lower wages. A race to the bottom.
Gordonstoun's, whose alumni include the Duke of Edinburgh and Prince Charles, was reduced from £148,086 to £29,618, a taxpayer funded subsidy of £118, 468. Wester Hailes state school, where over 40% of pupils are are eligible for free school-meals, paid its tax liability of £261,873 in full... How can this be right or fair?
I spoke to festival director Sorcha Carey about what can be expected at the Edinburgh Art Festival this year.
A few weeks ago I complained bitterly about my atrocious internet connection. The impact of a deathly slow and unnervingly unstable connection is hard to overstate. Tension and frustration chez Wilson reached boiling point.
The Scottish band The Libations have recorded and released a cover of Caledonia which has taken social media by storm and is backed with an impressive commitment to donate all proceeds of the single to Scottish foodbanks.
There is an amazing political discourse running across Scotland that brings in so many people who, like me, have no interest in being part of politics and who have nothing personal to gain from the outcome on September 18th. But for the first time in a very long time we all go to the polls knowing each one of our votes really counts.
Nestling at the base of the mountain range Ben Rinnes, it lies on the Lour burn where it meets the River Spey and it's this soft spring water that runs through Aberlour.
The argument for Scottish independence is one of heart over head. Study the detail, and you quickly realise that independence would involve a great unravelling of shared and highly integrated institutions, regulators and business relationships, which currently serve Scotland well.