What makes us as consumers choose one brand over another? Is it the price? Is it the software? Or does it simply come down to our own preference? It is fair to say that we have, in today's society, become inundated with choices. The question is therefore; when it comes to technology, and more specifically 'essential technology', what makes a consumer choose one product over another?
Call me a Luddite but I remember the good old days. When you fancied someone and wanted to 'go out' with him or her you'd have to actually ask him or her out. i.e. pluck up the courage to talk to them in person. Yes, actually ask them verbally. This often meant you would soon have to meet their parents, or perhaps worse, their brothers and sisters. But things have changed.
I first met Bryan online nearly two years ago, during a series of interviews for a BBC Radio 4 series called Don't Log Off that has been on the air since January 2012. The concept of the show is to seek out people's stories from all over the world - not by traditional or conventional research methods.
Back in the days when I was experimenting with ways to reach my customers online, I implemented live chat functionality on my website (back then there was only one). I admit, I was really quite excited by the idea of talking to my prospective customers live.But eager is as eager does and my buoyant greetings were on many occasions knocked back.
Since my husband moved to China, leaving me to rediscover life as a one-person household, I have developed a real fondness for the virtual version of my man. In fact, the guy I have begun to think of as 'Ed 2.0' has so many benefits that, when he reappears in solid form, I fear the original model may need an upgrade.