To an advertiser you are many things: you are where you are, what you read, the tools you use, the games you play, and the people you contact. This means that the data inside your smartphone is a gold mine to advertisers, and many companies have begun mining that data through tracking on mobile websites and in mobile applications.
The football season's fully underway and we're getting back into the thick of the action again. I'm just so thankful to technology that I now have the luxury of keeping up-to-date with every second of the game with news, stats, videos and more via the press of a button in the palm of my hand - as opposed to pulling my hair out waiting for the paperboy!
HTC recently released their latest Android based smartphone, the HTC One. One of the the features that HTC were really pushing was the new camera and its features, including a new one called HTC Zoe. In order to show how well the camera works with Zoe, I went on a walking tour of East London to check out what it could do.
As I sit typing on my laptop, I'm aware of an irresistible urge: to check my emails; check social networking sites; check whether there's been any update since I last checked five minutes ago! The thing is, I'm not crazy about technology, but if you're anything like me, you'll know it's easier said than done escaping it.