The NFL has taken over Manhattan in preparation for the big game at MetLife Stadium and more than 160million Americans will tune in to see the grand finale of the season. But it's not just Americans who are passionate about the sport. We are seeing the NFL fan base increase dramatically in the UK and we expect millions to be tuning in to Channel 4 or Sky Sports and sitting up through the night to experience one of sport's greatest showpieces.
Yet for England, a perfect occasion for experimentation with a view to the future presents itself in the summer of 2014 with the decidedly less intimidating task of a home test series against a depleted Sri Lankan side. The point should be made clearly: badly needed is reform and refinement, not revolution.
I have to say that Coca Cola , a product that gives your body 10 teaspoons of sugar, which is 100% of the recommended daily intake, within 10 minutes of drinking this product, isn't really about promoting sports. (How coke or pepsi impacts your body). (Maybe one should take an hour to drink and then the effects won't be as bad?)
There's one aspect of the sport Stateside that doesn't subscribe to the same law of hyperbolic excess - the fans. If the rule that governs the rest of American life is observed, then those followers of MLB, NFL and the rest should find themselves reduced to orgasmic ecstasy by success and frothing rage by defeat.
Tom Daley is gay! The ridiculously tanned, ridiculously toned, young gay icon has revealed he has had a boyfriend for months. All the guys across the world who may have watched the Olympic diving less for the pike position and more for Daley's tiny speedos can rejoice, as his heterosexual teen girl fan base cry into their goggles. Except, actually, he isn't gay, or at least hasn't said as much.
When we think of 'women and sport' - in the empowerment sense - many of us think of participation: how can we get more girls and women playing sport, utilising sport, using it as an opportunity to succeed? Gender equality in sport is important - that's a fact - and valiant efforts are going towards getting women's sport more coverage, more attention, and securing more resources towards providing opportunities for girls and young women to get access to sport.
There was some good news last week as the government has announced it will significantly increase its support for the Global Fund over the next three years - subject to other countries following its lead. The UK is doing sterling work to champion the fight against three of the world's biggest, preventable killer diseases - Aids, tuberculosis (TB) and malaria. This support will enable hundreds of millions of lives to be transformed and help give families, communities and entire countries the chance to thrive and reach their potential.
The Denver Broncos. They are good. Very good. They are one of, if not the, most dominant team in the AFC. They have an elite quarterback. They are one of the favourites to win the Super Bowl. And they wear orange. Doesn't that all sound familiar? Of course I am talking about the 2013 Denver Broncos but you could easily apply that to the Broncos of the '80s under John Elway.