On paper Apple Music and Spotify appear identical. Both offer over 30 million songs, the ability to create playlists, radio functionality based on a song choice, offline listening, curated playlists based on mood, and music suggestions linked to your listening habits. However, the user experience is quite different.
I really miss having no choice. There's a real frisson to those moments when you lose the remote control under the sofa, or the wi-fi network packs up. You might have to watch something you don't like, or even something that you have no opinion about yet. Losing the remote is a scary rollercoaster of possibilities.
If you went into a record shop and bought a CD - I know, it doesn't happen very often any more - of your favourite band and you found out that the money you paid was mostly going to the act that sold the most records that week and not your favourite band then you would be rightly miffed. Unfortunately, the current Spotify model works just like that.
Of course in many ways she is right. Spotify is not run by the artists or record labels. It is an entirely different entity, however the question could be framed in a different way. If artists such as Swift are withdrawing from major streaming services like Spotify then what are they suggesting is the alternative?
Over recent years we've seen a move away from purchasing music to having access to an always-on supply of all our favourite tracks. Ten years ago we would have bought a CD and shared it between us. Up until now, digital and streamed music has been aimed at the individual and it has been difficult to share it, even with those under the same roof.