I enjoy working trends into my own wardrobe (seriously, who could resist the teeny-tiny but otherwise totally practical cross-body bags this summer?), but what ever happened to good old-fashioned (pardon the pun) style? Why can't we dress for ourselves?
We are modern women darting around from place to place, we have too many jobs on our to-do-lists and we prioritise other things over ourselves, my business, your children, our friends. Whatever your story there are always remarkable similarities.
Whilst men's gym clothes remain baggy and pretty separate from fashion, women are expected to purchase tight leggings, tighter tops and sports bras designed for appearance rather than just holding the sisters in place whilst you go for a jog.
We get through clothes on a monumental scale, with four times as many of them in our wardrobes compared to 1980, prices rapidly dropping to meet cheap greed, and over 80billion garments now produced each year.