The Only Way Is Essex, also known as TOWIE, began in 2010 charting the day to day lives of Mark Wright, Lauren Goodger, Sam Faiers, Kirk Norcross, Amy Childs, James Argent and Lydia Bright. It was a new breed of reality TV show in the style of MTV's The Hills, whereby many scenes are 'constructed' by the show's producers. It became an instant hit for ITV2, and while many faces have come and gone, and become household names along the way, viewers still keep tuning in to see the Essex-style romances, cat fights and fake tan disasters.
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