When it comes to shopping, I'm obviously a digital person - and it would appear that consumers all over the world are the same, or at least transitioning. The rise in shopping via mobile makes up half of the traffic on retail sites and, specifically in fashion and clothing, accounts for 36% of sales...
I've always hate a love/hate relationship with Urban Outfitters, caught between my adoration for their clothes and my disapproval for the controversies they seem so adept at racking up. They might be known for their hipster beanies and shoes with crazy platforms, but who are Urban Outfitters? Who are they really selling to? And what makes them popular?
Lolla opted for the social media platform of Twitter to get her message out: hashtags (#MYcultureNOToutfit), blog entries and open letters and tweets to Urban Outfitters themselves, Lolla has made it her mission to educate, elevate and inform not only Urban Outfitters but all about her cultural heritage and its misuse.
You might not be aware of it, distracted as you are by the armies of spendy hipsters that march through your doors each week, but our relationship has been deteriorating for years. If indeed, it was ever truly a relationship to begin with - I've hankered after your nostalgic blouses, your vampy skirts and your little strappy dresses for yonks now, while you remain coolly oblivious.