What makes us buy what we do? The product itself, or the strength of the brand that it comes from? The answer of course is the influence of both. It is in our nature that we warm to a brand that tells a story and we can relate to. We also do this if it appeals either in an aspirational way, or to the benefit of our lifestyle.
The crossover between investments of passion or alternative assets such as property, art, fine wine, classic cars, gold and watches seems to be increasingly blurred as people seek to classify what is worthy of the attention or wallet of a connoisseur or a collector and those who just enjoy surrounding themselves with the finer things in life.