By quietly accepting this type of shame-focused advertising we allow businesses such as these to propagate an idea of 'The Beach Body', and now it is emblazoned on the London Underground in massive capital letters. But thankfully it seems as though my own indignation has company. A lot of company.
Having arrived in Australia's culture capital Melbourne, I am giving life 'Down Under' a go. I have achieved the most important aspect of a happy life and have landed myself an amazing group of friends (more of them later) and have a super flat with work in the pipeline.
There are so many negative words used to describe successful business women in contrast to successful business men and levelling out any gender inequalities is something I have tried to spearhead throughout my career.
Like many other companies out there, Protein World is attempting to shame women in order to push their product. The image features bold writing asking commuters "ARE YOU BEACH BODY READY?" when it might as well say "DO YOU FEEL RUBBISH YET?".
This is us. The modern day independent women. We really don't care how people might judge us based on our dating history. That's their problem, not ours. We're not sorry for being single, for only having had short-term relationships. This is our life. This is our choice. This is what happens to us.
When I watched British Transport Police's recent Report It to Stop It video, posted on Transport for London's YouTube channel on 13 April, I felt a chilling familiarity with the ordeal portrayed. I identified strongly with the victim's sense of powerlessness as she is being assaulted, unable to speak out or use any force to deter her harasser.
So many worlds will come together in that one night - the world of fashion and the next generation of design talents from the United Kingdom and United States, female artisans from emerging economies, honorees of the Fifth Annual WIE Awards, media, business, politics and human rights.
We need everyone to be on side. Two women a week in England and Wales are killed at the hands of a partner or ex-partner. 750,000 children witness domestic violence a year. It is not 'someone else's problem' - it is everyone's problem.
We must continue to fight for the rights of workers everywhere by ensuring that no one should be coerced or forced into unsafe work - especially not children - because that is all that is available to them. The children of the Rana Plaza disaster should be managing the factories of the future and their children should have options that those brave men and women never dreamed of. We will not get there until we ensure that all children everywhere have access to an education.
More than nine million women failed to vote in the last general election, compared to eight million men, research carried out by the House of Commons Library has shown. But why is this? We have found that the reasons behind the gender gap in voting closely relates to the reasons behind the gender gap in business.
I've learned a lot about boobs in the last four months. There are no muscles in that area. I thought wearing a sports bra would make the breast dependent and weaken them - but not so. There is no natural support and without support the Coopers Ligaments in the breasts are stretched.
It happened only this morning. I was gaily walking along the canal through Maida Vale, smiling at an approaching little dog and its lady owner, when WHAM she rammed straight into my shoulder rather than move out of the way.
Fiona Longmuir and Tara Costello staged a protest by posing in their bikinis, in the London Underground, alongside the offending poster. They then tweeted their photo with the slogan " How to get a beach body? Take your body to the beach."
If this election is all about the economy, then its target audience is women. But if the polls are anything to go by, none of you are really appealing to many of them right now. So we have laid out some pointers as to why gender equality is so central to the election campaign and why you should do more to talk about it.
As anyone with an unusual first name knows (shout out to Blue Ivy, North and Apple) there are many things that happen when you're called something other than Claire, Sarah or Louise. Here are just a few...
I was aware that with my first novel due for publication in mid-May, the comments would soon start a'coming; I just wasn't expecting them to have a'come already and to stumble across a review whilst I was looking for cat vine - doing serious, serious research.