Television is still the ultimate lean-forward experience. It has shown that it can embrace digital opportunities, and is now beginning to understand how its content can be delivered and monetised worldwide in a way that wasn't possible ten years ago. As Darwin pointed out, you don't have to be the strongest to survive, you just need to be adaptable, and TV has shown that it can be just that. But there are still reefs ahead on which TV could founder. Television may be adaptable, but it is not very good at changing course quickly.
At SXSW 2008, Foursquare was the star attraction. With a rapidly growing user base suggesting it was the first to crack the solomo enigma, it was on track to be a social giant. However a lack of product innovation has resulted in a steady decrease in users, and with only $2m revenue generated last year has led to some disgruntled shareholders.
In the past months there's been a seismic shift in how Google is perceived by the media, government and public in the UK. From being pretty much universally loved and admired as a bastion of corporate goodness Google now finds itself mocked for its "Don't Be Evil" slogan and accused of either condoning or facilitating a range of despicable deeds...
When we arrived at Wireless we headed to the guest area to have a drink in the sunshine. In this cushty area (which had actual real grass) there was a BBQ, a couple of bars with some of Cirque Du Soir's performers scattered around. It was a pretty nice bubble, but we couldn't stay for long as we had to try and see Frank Ocean and Snoop Dogg at pretty much the same time.
The Government is clearing an entire hour and a half to listen to representations from Google, Yahoo, MSN, domestic charities, childcare groups, various interested parties as well as Maria Miller, the culture secretary, and then it will make a decision. But a decision on what? Are we being conned here?
We've all got to start somewhere, and if Coding for Dummies is where Summly app creator Nick D'Aloisio learnt the basics, I'd suggest Michael Gove gets it on the curriculum quick-smart. Erase that, I'd get Nick himself on the curriculum. With a triple-dip recession on the horizon, Kim Kardashian the woman most little girls want to grow up to be and recent graduates still struggling to find full-time employment, shining the spotlight on the country's brightest start-ups and entrepreneurs seems such an obvious idea. Even the current government might chance upon it.