"I started dubbing this 'Friday' video, made her sound like Christopher Walken and finished about two hours later. I was originally going to dub the whole thing but got bored with it so I added them driving off a cliff." ... The video accumulated over 30 million views in the days following its release and has been watched more than 43 million times as of July 2014.
Always' quest to boost girls' confidence during puberty is incredibly important in a society which criticises, undervalues and ridicules young women about everything from the natural state of their bodies to their career aspirations. The message is clear: feminising emotional expression and then ridiculing that same femininity is undeniably harmful.