Earlier this year an attorney based in Savannah, Georgia produced what has to rank as one of the most cost effective commercials of all time. Originally broadcast on his local TV station during the Superbowl, Jamie Casino's ad went viral overnight and became a global sensation. It's easy to see why.
The recent migration of many jihadist organizations to social media reflects a desire to expand their targeted audience one step further. Password-protected forums - up until recently the main virtual gathering place for al-Qaeda supporters - made content particularly difficult to access for wannabe jihadists, while also representing a common target for the security services' disruption efforts.
Recently, there has been an explosion of A-List celebrities and YouTube megastars gaining their own book deals, with the likes of publishing giants such as Penguin. From teen idols Kendall and Kylie Jenner to online sensation Zoe Sugg, announcements seem to be springing up from everywhere about a new piece of fiction, written by your favourite pop star.