What we really need is for social giants like Twitter, Facebook and YouTube to take a real stake in fostering a culture change. I'm talking about something that's developed by and for black people because I'm bored of calling people out and feeling alone. It's emotionally distressing and it's time we had some progressive backing.
Online video has proven to be one of the Internet's most disruptive frontier's, shaking the ground beneath the feet of Hollywood and television more than any other. It's taken the power of publicity away from marketing execs and carefully-controlled promotional work and allowed honest opinions to be heard.
I actually think pranks are quite a lame form of entertainment. There are a few internet stars whom I loath for their apparent success (via click of likes) for doing something as shitty as sticking a chilli pepper up their brother's arse whilst he sleeps. JUST BECAUSE HE'S YOUR BROTHER DOESNT MEAN HE SHOULDN'T PRESS CHARGES.