Sometimes it's hard to understand why they're attacking you, and it's bad enough when the keyboard warriors come for you in their scores... but what if a fandom comes for you? What if it's a celebrity you respect? What if someone says something that could really affect your brand? What if they try to destroy you, your business, your puppy, and the horse you rode in on?
It started quite slow, I mean I only got 100 subscribers in my first year, but then suddenly more and more people started watching the videos and making requests. I started using my mobile and doing little bits beforehand, where I'd talk into the camera, and started posting more regular 'Let's Play' videos and the next year was on about 1,000 subscribers, but then it started going mad... In 2011 I was already on 100,000 subscribers. That's when I realised it could be a fulltime job.
What we really need is for social giants like Twitter, Facebook and YouTube to take a real stake in fostering a culture change. I'm talking about something that's developed by and for black people because I'm bored of calling people out and feeling alone. It's emotionally distressing and it's time we had some progressive backing.
Online video has proven to be one of the Internet's most disruptive frontier's, shaking the ground beneath the feet of Hollywood and television more than any other. It's taken the power of publicity away from marketing execs and carefully-controlled promotional work and allowed honest opinions to be heard.