Once upon a time there was this new thing called the Internet, where people could settle arguments about 70's TV programmes or look up the nearest pizza place. At first the people were wary of this 'new thing', but gradually came to see it as, first useful, then important, and then vital as a source of information and entertainment.
Where Trigger differs from the current crop of online pranksters (aside from the surreal tone and social commentary) is in its humanity. Many online pranksters deal exclusively in shock value, often engineering pranks at the victim's expense. Pranks are conceived with the express intention of angering people and courting publicity.
Sometimes it's hard to understand why they're attacking you, and it's bad enough when the keyboard warriors come for you in their scores... but what if a fandom comes for you? What if it's a celebrity you respect? What if someone says something that could really affect your brand? What if they try to destroy you, your business, your puppy, and the horse you rode in on?