Instead of lashing out at Zoella and criticising her methods of achieving the success that most of us will never taste, why don't we learn from it? The days are gone where we use a typewriter to agonisingly piece together a novel pitch; it's all about social media now. Zoella was one step ahead and it just happened to work out for her.
Striking a balance between a relationship that's both sustainable and commercially beneficial is something all creators should consider deeply. Increasingly YouTube creators are non-controversial, jolly and relatable which acts as a death trap for misunderstanding and disappointment for beloved fans.