YouTube and its vloggers are the future of entertainment as we know it; but if it's to stay as popular and widespread as it is today then it needs to have its content creators conform to the same kinds of regulations television and other forms of media do. With fame comes a certain responsibility - and these new YouTube celebrities need to take that upon themselves.
The first instalment of my 'Cancer and...' series dealt with a well known, but often misinterpreted, aspect of suffering with cancer: being bald. I felt that hair loss and potential baldness where highly important points of discussion, especially, given that baldness is so often regarded as the 'face' of cancer...
As we speak, this movement is making a big cultural leap. Unboxers are not only unboxing the toys but also playing with them. This of course adds extra pathos to the clips because there's nothing quite as upsetting as watching an adult hand moving a small anthropomorphic puppy around and doing the voices.
YouTube has brought us videos of cats and dogs, re-runs of classic TV shows and established the A-list stars of our generation. It has brought world events into our living rooms and onto our phones at the touch of a button. It will be exciting to see how the platform evolves over the next 10 years; I have no doubt that it will continue to change the way we watch, learn and interact with the world around us. Happy Birthday, YouTube.
In my view, no matter how much The Sun et al hate Russell Brand, his interview will have an affect on the way young people vote. How can it not? It might even persuade people to vote who weren't going to under any circumstances - and Brand came close to giving Ed the thumbs up. So, if Labour do end up in power next time, it'll be Russell Brand and social media wot won it - not The Sun.