So some of the cast were out in force on Thursday night to celebrate their nod in the Reality and Constructed Factual category, as the association held a pre-awards party.
Andy Jordan was without new girlfriend Louise Thompson, as he posed up with fellow cast-mates Lucy Watson and Binky Felstead at London's Corinthia Hotel.
They were also joined by show newcomers Francesca Newman-Young, Olivia Newman-Young and Phoebe Lettice-Thompson, who joined the E4 series this year.
Despite the hit ITV drama not being eligible for a gong this year, Olivia is nominated in two categories for other recent shows she's starred in.
She's up for Best Supporting Actress for her role in 'Accused', as well as Best Female Performance In A Comedy Programme for 'Twenty Twelve'.
Whatever she does or does not take home at the ceremony on Sunday 12 May, she is widely tipped to clean up at next year's ceremony for her role as DS Ellie Miller in 'Broadchurch', after critics and viewers alike heaped praise on her dramatic performance.
The murder mystery series concluded on Monday night, with over eight million viewers tuning in to find out who killed 11-year-old Danny Latimer.