The Daily Mail's attack on Ed Miliband's late father has gone down badly - with Daily Mail readers.
The paper has refused to apologise for saying Ralph Miliband "hated Britain", leading to a massive row with the Labour hierarchy and protests outside its office in London.
Now YouGov has found that 69% of the British public think the Mail should say sorry for the language it used.
Even Mail readers agreed, with 57% saying it was time to apologise.
78% say Ed Miliband was right to complain about the paper’s treatment of his father and demand a right of reply.
72% say the wording of the Mail’s original article, specifically regarding the accusation that the Marxist academic Ralph Miliband “hated Britain” and had left an “evil legacy”, was unacceptable.
In general, 72% say it is not acceptable for newspapers to criticise the relatives of politicians.