Meet the latest face of South Korea's rising cosmetic surgery trend: an unnamed woman whose quest for a heart-shaped face is making headlines worldwide.
The woman, allegedly a South Korean TV reporter, underwent drastic jaw surgery to achieve the look, which is apparently coveted by Korean women.
According to RocketNews24, commenters writing on a Japanese internet forum, had some nasty comments.
“Someone please tell me this was Photoshopped!” wrote one.
“Is it really possible to taper someone’s chin that much?” says another.
It isn't the first time we've been confronted with the shocking nature of South Korea's plastic surgery trend.
According to a 2012 survey from International Society of Aesthetic Plastic Surgeons (ISAPS), South Koreans have more plastic surgery than any other nation.
The survey, which is quoted on MailOnline, claims that 20% of women aged 19 to 49 in the capital city of Seoul have admitted to going under the knife.
One of the most popular surgical procedures is double eyelid surgery, says the report, which reduces excess skin in the upper eyelid to make the eyes appear bigger and more 'Western'.
Korean photographer Ji Yeo recently documented how Eastern and Western cultures have begun approaching plastic surgery differently.
Her series, entitled "Beauty Recovery Room" shows the painful lengths women will go to achieve their perfect body in South Korea.
According to The Huffington Post US, Yeo was shocked how casual plastic surgery was for her female subjects, who offered the women post-op care in exchange for a portrait.
"It seemed to provide them pleasure and satisfaction. During the photo shoots, and even though they were in extreme pain, I could feel their excitement; the excitement of hopes realised."
Tell us what you think of Yeo's series of portraits in the comments below.