17/04/2014 09:06 BST | Updated 17/04/2014 12:59 BST

Neknominate Stunt Sees Teenager Gulp Down Live Goldfish At Funfair (VIDEO)

Appalling footage of a teenager apparently swallowing a live goldfish at a funfair has emerged.

The clip was posted to YouTube on 5 April, along with the note: “This chav thinks he is cool eating a live goldfish. This happened at Newmarket, Suffolk Fun Fair this week. Please share and let everyone see what a cruel scum bag he is.” (Update: It was removed by YouTube on Thursday.)

It shows the boy laughing as he tips the fish down his throat, as a friend is heard asking “Where’s the fish?”

goldfish boy

A teenager has been filmed swallowing a live goldfish

Someone replies: “He just ate it”, as the boy kneels on the ground and tips away the bag of water.

The stunt seems likely to be inspired by the recent Neknomination fad, which sees players neck drinks and then nominate others to do the same.

As well as alcohol challenges (which have resulted in deaths), one participant was filmed drinking a cocktail of mice, live grasshoppers and a spider, while another was seen stabbing a deer in its throat to drink its blood.

Fair organiser Larry Gray told the Cambridge News: “That is terrible. We completely condemn this and we are very upset to hear about it.

“Goldfish are given as prizes at the fair but they are only given to adults or adults with families.

“Stall holders would not give goldfish to teenagers. We are very surprised to see this. It is absolutely disgraceful.”

A spokesman for the RSPCA told Huffington Post UK it would not be commenting on the matter in light of an ongoing investigation.

She added: "It obviously remains an issue we are very concerned about and anyone with any information about anyone eating a live goldfish should let us know on 0300 1234 999."