Tory MP Michael Fabricant has faced a furious backlash after he boasted he would like to punch a prominent female Muslim "in the throat".
The spat, which took place on Twitter for whole world to see, came after Alibhai-Brown went head-to-head on Channel 4 News with author Rod Liddle.
Fabricant, who has his profile picture on Twitter as ice skater Jimmy MacElroy from Blades Of Glory, then chipped in:
I could never appear on a discussion prog with @y_alibhai I would either end up with a brain haemorrhage or by punching her in the throat— Michael Fabricant (@Mike_Fabricant) June 20, 2014
What then played out was a textbook example of how to give a really crappy apology:
First, Fabricant took to Twitter to issue a bizarre pseudo-apology by saying he was "just out of dentist" and would never threaten violence against anyone.
Then he tweeted Alibhai-Brown directly, including some cringe-inducing kisses:
.Sorry @y_alibhai if you actually thought I would punch you. I actually don't do that sort of thing. But you are utterly infuriating! xx— Michael Fabricant (@Mike_Fabricant) June 20, 2014
Then he apologised again...
So just for the avoidance of any doubt: I am v sorry for tweet. It was wrong to joke abt punching + I completely withdraw and apologise.— Michael Fabricant (@Mike_Fabricant) June 20, 2014
The he made sure to mention his trip to the dentist again, and that as a result he would not be taking calls from the media:
Just been to dentist, jaw numb, so doing no meejah!— Michael Fabricant (@Mike_Fabricant) June 20, 2014
Then he tweeted this:
And here's me in a demo in Lichfield end last yr against domestic violence. "Real men don't hit women". It's true! pic.twitter.com/tm0BLdL6NG— Michael Fabricant (@Mike_Fabricant) June 20, 2014
Somewhat unsurprisingly, Alibhai-Brown appeared to reject the MP's series of apologies:
Many on Twitter reacted with outrage to the MP's comments, particularly as he also retweeted someone who called for Alibhai-Brown to be deported.
Many commented on the MP's lengthy and convoluted apology:
@Mike_Fabricant LOL LOL IT WAS A JOKE LOL IM AN ELECTED REPRESENTATIVE AND I JOKE ABOUT PUNCHING WOMEN IN THE THROAT MEGABANTZ LOL.— Dutton Peabody (@MrDuttonPeabody) June 20, 2014
Oh excellent. @Mike_Fabricant is going the "explain at length" route. I predict apologies for any offence... :-)— Duncan Hothersall (@dhothersall) June 20, 2014
Oh the 'only joking' defence eh @mike_fabricant? Save time you waste on apologising and explaining by not being a prick in the first place.— Chopped Liver (@MrNMJackson) June 20, 2014
@Mike_Fabricant That's not an apology you clown.— Andy Walton (@waltonandy) June 20, 2014
The comments by the MP for Lichfield and self-titled "cool guy" sit in stark contrast to those of his leader, David Cameron, who expressed his concern about violence for women on this website.
"Violence against women is an iceberg under the surface of society. Every day millions around the world live in fear," he wrote on The Huffington Post.
"It is despicable that in the 21st century so many medieval practices and attitudes remain.
"And it is appalling that time and again, this is shoved under the carpet. People turn a blind eye and a culture of shame and secrecy is perpetuated.
"That's why ending violence against women and girls is a priority for this government. We are challenging the behind-closed-doors mentality and shining a light under the rocks to root out violence and intimidation where it's happening - at home and abroad."
You can read the full blog here.