22/10/2014 13:04 BST | Updated 22/10/2014 13:59 BST

Lynda Bellingham Dead: Company Behind Oxo Adverts Pay Tribute To The Former 'Loose Women' Star (VIDEO)

JWT, the advertising company behind Lynda Bellingham’s famous Oxo adverts, have paid tribute to the late actress, following her death this weekend.


Lynda appeared as the “Oxo mum” for over 16 years, which became one of her most famous roles, in addition to her parts in ‘All Creatures Great And Small’, ‘Doctor Who’ and ‘At Home With The Braithwaites’.

Richard Saunders, who co-created the ad campaign, has penned a piece for Campaign magazine, in which he recalls: “The person who absolutely nailed it was Lynda. It’s the acting between the dialogue that made Oxo ads resonate. The silences, the little bits of business, the looks.

“For Lynda, being the Oxo Mum may indeed have meant that the RSC didn’t come calling, but in all those 16 years Lynda never presented herself as anything other than the perfect ambassador for the brand.”

oxo mum

Lynda played the 'Oxo mum' from 1983 until 1999

Lynda had previously said, after revealing that she had terminal cancer, that she hoped to spend one last Christmas with her family, and while she tragically died before she ever got the chance, a new campaign could see her returning to families’ homes around the country this festive season.

A Facebook page titled ‘Bring back the Oxo Christmas advert in memory of Lynda Bellingham’ now has almost 135,000 supporters hoping to see the iconic ads back on TV this Christmas.

As well as her acting roles, Lynda was known as a TV personality, appearing for years on the ‘Loose Women’ panel as well as a contestant on ‘Strictly Come Dancing’.

Two weeks before her sad death, Lynda pre-recorded one final emotional appearance on ‘Loose Women’, which aired on Wednesday afternoon, and had us all laughing through our tears.

Photo gallery Lynda Bellingham (1948-2014) See Gallery