Britain First have added 'shameless marketing' to their list of odious attributes by trying to piggyback Wednesday's tragedy in Paris to sell hoodies.
After 12 people were shot dead in France's capital, the far-right pseudo-political group post a link showing coverage of events complete with a link to their online store.
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And then they did it again.
And again.
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While the rest of the world came to the conclusion that solidarity with the victims was the appropriate course of action, Paul Golding and his merry band of bigots presumably thought the world's ills were best cured with a hoodie and a keyring.
(h/t to @EDLNews)