With their flashy jewellery, iPhones and designer clothes, this lot have got it made, and most of them can't even walk yet.
Yes, we're taking about the Rich Babies of Instagram.
Following in the footsteps of Rich Kids of Instagram and Rich Dogs Of Instagram, pictures of little ones living the luxury lifestyle are cropping up on our newsfeeds, reminding us all how unglamorous our lives really are.
They're all tagged #RichBaby, #RichBabies or #RichBabiesOfInstagram.
We'd hate them, if they weren't so cute.