Nigeria has the largest telecoms market in Africa, and as such there are high expectations about the services that its mobile operators can provide.
So high in fact that the Nigerian Consumer Protection Council has just imposed new rules and safeguards which could mean jail sentences for telecoms officials who continually fail to deliver the quality services to customers.
According to PC World, the NCPC has had to make the decisions as a loosening in regulations has resulted in customers not getting the value for money that they should.
While jail might seem a little extreme, Nigeria isn't the first country to impose such harsh punishments on its telecoms providers. Zambia and Tanzania both have strict rules on how a mobile telecoms company performs with fines and jail sentences both possible if continued failures are recorded.