It all started when Glaswegian @Haraam tweeted this:
Not cool, indeed. So Tesco responded with an apology - and a question:
To which Haraam responded:
@Tesco am no a grass— Haraam. (@Haraam_) March 23, 2015
It's hard to disagree with David Wylie here...
the most Glasgow twitter exchange I've ever seen pic.twitter.com/EXHkhyCa9m— David Wyllie (@journodave) March 25, 2015
Nearly 13k retweets later, Haraam has become something of a star. Or as a friend of his put it: