The great thing about social media is how quickly you can get a message across. The flip-side to this is how quickly it can all go completely tits up.
News of Ed Miliband's meteoric surge in popularity partly due to #Milifandom on Wednesday morning was met by the slow clunking of attempted retaliatory blows from rattled Tories.
Only most of them fell pretty short...
Firstly the Telegraph penned a (subsequently re-written) piece based on one sole lonely Twitter account.
Soon #cameronettes was trending - but for all the wrong reasons.
"The brainchild of the #cameronettes is 21-year-old Exeter University economics and politics student and Conservative Charlie Evans."— Sam Parker (@samparkercouk) April 22, 2015ADVERTISEMENT
Pretty sure pretending to be a 13yo girl on the internet is frowned upon these day #cameronettes— Soph (@dexychik) April 22, 2015
#Cameronettes just sounds like a Cormorant flavoured Cornetto.— James Phillips (@JamesAnstee) April 22, 2015
I am a HUMAN TEENAGE GIRL. I enjoy the FACE AND NECK of the NOT REPTILLIAN David Cameron. I ACHE FOR HIS TOUCH #cameronettes— Prof. Bison Sexhorn (@Brainmage) April 22, 2015
While easily mocked some suggested the hashtag had more sinister origins relating to the day's other big political story...
Grant Shapps is setting up the teenage Cameron fan account as we speak.— Matt Leys (@mattleys) April 22, 2015
The whole #cameronettes thing is just Grant Shapps, tweeting frantically from a broom cupboard in an effort to save his career.— chiller (@chiller) April 22, 2015
And here's some more for your viewing pleasure...