22/04/2015 08:05 BST | Updated 28/04/2015 08:59 BST

#Cameronettes Trends As Tories Try To Counter #Milifandom - Unconvincingly

The great thing about social media is how quickly you can get a message across. The flip-side to this is how quickly it can all go completely tits up.

News of Ed Miliband's meteoric surge in popularity partly due to #Milifandom on Wednesday morning was met by the slow clunking of attempted retaliatory blows from rattled Tories.

Only most of them fell pretty short...

Firstly the Telegraph penned a (subsequently re-written) piece based on one sole lonely Twitter account.

Soon #cameronettes was trending - but for all the wrong reasons.

While easily mocked some suggested the hashtag had more sinister origins relating to the day's other big political story...

And here's some more for your viewing pleasure...