Once ridiculed for being photographed in a mind-bendingly awkward embrace with a bacon sandwich, the Labour leader has undergone the swiftest image change in political history.
The latest group to step aboard the good ship Miliband is an army of teenage girls riding forth under the banner of #Milifandom, a hashtag fast becoming the most interesting thing to come out of the election so far.
The effect of the social media phenomenon appears to be rather profound and is going at least some way to negating all the more disparaging coverage over the past months.
Best part of #milifandom is that it flips all of the negative Miliband memes on their head. Miliband’s “careless whisper” now oddly popular— Mark Ferguson (@Markfergusonuk) April 22, 2015
He's talking about this by the way...
And there must be truth in it as evidenced by the fact that his regular detractors have engaged in their own anti-Milifandom movement.
Seen a number of responses to #milifandom that are essentially "teenage girls have no right to get involved in politics"— CMcC (@mccloskey_c) April 22, 2015
Who knows where it could end up...
And lets not forget that a simple hashtag has done what every spin doctor has tried and generally failed to do for years - engage young people in politics.
It's almost getting too much for some...
I can't believe I just cried at the #milifandom— grace (@GraceNeedham_) April 22, 2015
The big man himself is pretty pleased too.
@twcuddleston Hi Abby - Delighted that you’ve joined Labour, welcome.— Ed Miliband (@Ed_Miliband) April 22, 2015
@twcuddleston It’s good to hear young people who care about politics speaking up for the things they believe in.— Ed Miliband (@Ed_Miliband) April 22, 2015
But Cameron supporters aren't going to be outdone easily...
Here's a reminder of how the transformation unfolded...
And one final thing. Good luck with your exams Abby!
I'm not doing any interviews. I have as levels. Sorry.— abby (@twcuddleston) April 22, 2015
Miliband's rise to sexpot is also reflected in the polls. A recent survey for YouGov found Labour's 'ready for government' rating has risen from -35% in September to -11% today.
While still heavily in negative territory, a 24% increase is nothing to be sniffed at.
And if that wasn't enough, the rest of the internet has caught on...
Robert Downey Jr:
Brad Pitt in 'Fight Club':
Daniel Craig as Bond:
Even Harry Styles:
And last but by no means least - model David Gandy:
Oh, and here's a reminder of how he looked in 2009...