Nicola Sturgeon was doing so well - her poll results were up, her debate appearances were widely praised and people were even talking about the SNP holding the balance of power in the general election.
But today - Saturday 25 April - will be marked as the day in which she lost it all.
For The Sun have exposed a scandal so horrifying there is no hope the public will ever forgive her...
Just let that sink in a while.
She cut the hair off her sister's doll.
Oh dear Lord.
Show me on the doll where @NicolaSturgeon hurt you.— General Boles (@GeneralBoles) April 25, 2015
Sturgeon's PR machine spun into action in a desperate attempt to deflect the hideous accusations.
For the record, I think my sister is misremembering. I'm sure it was a Sindy doll. #DollGate— Nicola Sturgeon (@NicolaSturgeon) April 25, 2015
Bit it was too late, the damage was already done.
@NicolaSturgeon how could you, Nicola. Not angry, just disappointed.— Linda Semple (@LindaFSemple) April 25, 2015
Sturgeon was clearly hurt by the accusations and tried to express her remorse.
Needless to say the media took her apart. A bit like that doll...
So Nicola Sturgeon once did something that every child in possession of a doll has done - cut its hair - and this is now a story...#dollgate— Jess Bowie (@jessbowie) April 25, 2015
Clearly such violent behaviour as a precursor to her brutal political tactics...
On the plus side, the shock revelations do appear to have prompted a lot of soul-searching amongst the UK population...
And where does it end?!
The Sun's worst ever political figures who abuse dolls.
1. Nicola Sturgeon
2. Doll Pot
3. Adollf HitlerApril 25, 2015
I never had dolls. I did bad things to Gingerbread men. #DollGate— Statgeek (@StatgeekUK) April 25, 2015
I used a razor blade from a pencil sharpener to give my Action Man extra scars #DollGate— Stuart Forbes (@StuartForbes1) April 25, 2015
My brother's Action Man once drove his tank into my Sindy's kitchen as his pretend tea wasn't ready. Early lesson in feminism. #dollgate— Maggie Simpson (@MaggieSimpson49) April 25, 2015
Please Nicola, just make it stop...