Model and lingerie tycoon Michelle Mone has received a more-than hostile response after announcing plans to leave Scotland.
The Ultimo boss had previously said she would leave the country and move her business to England if Scotland voted for independence in the 2014 referendum.
But on Thursday Ms Mone, tweeting from a conference in South Korea, told her 964,000 followers that after a "long, hard decision", she had decided to move away from the country she fought to keep part of the United Kingdom.
Been a long hard decision,but I'm moving away for many reasons.Ultimo HQ will still remain.My passion&love will never die for #Scotland— Michelle Mone OBE (@MichelleMone) May 21, 2015
The Glasgow-born businesswoman, 44, who has long attracted attention from infamous 'cybernats' - an army of digital warriors fighting for an independent Scotland known for their aggressively social media tactics - came under fierce criticism for her decision.
@MichelleMone bolt ya gimp— Emrod (@Emrod_lives) May 21, 2015
@MichelleMone one less Tory! Never come back.— Fionnbharr Leodhas (@Alba_Bhoy) May 21, 2015
@MichelleMone thank fuck— KO'D (@odonno) May 21, 2015
@MichelleMone the only thing you have love & passion for is yourself. Won't be missed. Bye.— John McCaffray (@HenriksSombrero) May 21, 2015
@MichelleMone 0 fucks given— Callum Fletcher (@CallumFletcher8) May 21, 2015
not getting many retweets for nearly 954K followers?
They fake too darlin' ?— 45Storm (@The45Storm) May 22, 2015
But Ms Mone hit back, retorting: "Note all the SNP muppets. I haven't turned my back on Scotland - purely business global commitments. I certainly won't miss you angry, hated, jealous lot."
She later deleted the post from her Twitter account.
The fiery exchange followed previous claims by Ms Mone that she would leave Scotland if the country voted for independence when she told The Sunday Times back in 2012: "I will move my business and I will move personally.
"I don't think we can survive on our own and I think it would be really bad for business.
"Everything would go up and I really don't think we need it at the moment."
“@WhiskyTony: will you stay in scotland if it's a yes?I'm off if it is>I said 2 years ago that I would leave if it was a Yes&stick by it— Michelle Mone OBE (@MichelleMone) August 25, 2014
Her and other pro-unionists attracted a barrage of abuse from the cybernats, who targeted and vilified high-profile 'No' supporters.
Nick Robinson, the BBC's political editor was told after being diagnosed with lung cancer that it was "karma" for his supposedly anti-independence sympathies.
Harry Potter author JK Rowling was also lambasted after giving £1m to the pro-union campaign 'Better Together'.
Let's never forget that J K Rowling is in fact a fuckin shit writer and "adults who enjoy her books" is best available proof u r a cunt.— Davie Nish (@wee_Davie_Nish) May 8, 2015
Jim Murphy, Scottish Labour leader, similarly suffered abuse, this time on Facebook, receiving messages which included comments as "you are a disgrace to your Irish heritage", "Judas", and "f**ck off and die".