Though the product contains no pork and is actually suitable for vegetarians, the supermarket giant faced ridicule on social media – as well as accusations it was being culturally insensitive.
The irony of it is hilarious! Someone at Tesco thought it would be a good idea to promote Ramadan deals using bacon-flavoured Pringles.— vandana priya prasad (@bornBohemian) June 24, 2015
Oops, probably not a good idea for Tesco to feature bacon flavoured Pringles in its Ramadan promotion. pic.twitter.com/8iHxc1mh2e— david white (@davidwhite020) June 25, 2015
The error was made at a Liverpool Street store – around a mile from the East London Mosque in Whitechapel, one of the largest Muslim places of worship in Europe.
A Tesco spokesman told Huffington Post UK: “We are proud to offer a wide range of meals and products to meet the needs of our customers during Ramadan.
“We recognise these Pringles weren’t in the most suitable place and our store colleagues have now moved them.”