Piers Morgan has gone on a Twitter tirade against US gun violence, repeatedly tweeting an image of the moment a reporter and cameraman were killed live on air, and telling America not to "shirk" away from posting the disturbing photo, which "sums up your appalling, senseless gun culture".
The photo is a screen grab taken from a video which was filmed by the alleged gunman, Vester Flanagan, aka Bryce Williams.
It has since emerged that the Charleston shooting earlier this summer, which was carried out in order to ignite a "race war", was what prompted Williams to purchase a gun.
On Wednesday morning, reporter Alison Parker, 24, and cameraman Adam Ward were filming a feature on tourism at a Virginia shopping plaza on Wednesday when shots were fired.
Williams, 41, was a journalist who was fired from the TV station earlier this year. He crashed his vehicle while trying to flee state troopers. He was later pronounced dead in hospital.
America's gun laws have, once again, been thrust into the limelight. In the wake of this morning's attack, Morgan posted the haunting image taken by the gunman just seconds before he killed the TV journalists.
Morgan labelled the attack "disgusting", calling for America to "God's sake, do something about guns".
The 50-year-old presenter and journalist repeatedly posted the provocative image, slamming Americans for doing "absolutely nothing" about "these incessant, horrific shootings".
This is so DISGUSTING.
For God's sake, do something about guns.
RIP Alison Parker. pic.twitter.com/NiBcUPRcLC— Piers Morgan (@piersmorgan) August 26, 2015
No, America, don't shirk from posting this image.
It sums up your appalling, senseless gun culture.
DO something. pic.twitter.com/HegKEZ2vd1— Piers Morgan (@piersmorgan) August 26, 2015
Yes, this is a young woman reporter being executed as she does her job.
In modern America.
Retweet it, effect change. pic.twitter.com/2l7t4B6nJT— Piers Morgan (@piersmorgan) August 26, 2015
Don't you dare post this photo.
But if you want an assault weapon, feel free! It's your right! pic.twitter.com/3LAJyu0kbv— Piers Morgan (@piersmorgan) August 26, 2015
America does NOTHING about these incessant, horrific shootings.
It's a disgrace.
Why don't enough Americans care?— Piers Morgan (@piersmorgan) August 26, 2015
Morgan defended repeatedly posting the picture saying America's "senseless gun violence is out of control".
He said that perhaps if images of previous attacks were published then something would have been done to prevent further atrocities.
20 schoolchildren were shot dead in their classrooms and America did nothing.
Perhaps if we'd seen THOSE images, it might have.— Piers Morgan (@piersmorgan) August 26, 2015
No, it's the right decision.
Images can affect change.
America's senseless gun violence is out of control. https://t.co/8VdcLoJxHy— Piers Morgan (@piersmorgan) August 26, 2015
So we're all agreed?
Publishing photo of a woman being shot dead live on TV is MUCH WORSE than her being shot dead on live TV?
Bulls**t.— Piers Morgan (@piersmorgan) August 26, 2015
Morgan is not the first public figure to speak out about gun violence in the wake of the killings.
Shortly after news broke of the shootings, Ricky Gervais likened having guns to giving people bombs, insisting that "only the angriest, most unstable people want everyone to have guns".
If "guns don't kill people, people do" makes any sense, then you can say the same about bombs. Lets give everyone the right to have bombs.— Ricky Gervais (@rickygervais) August 26, 2015
"I'd like to buy a gun please"
"Are you ever going to kill someone with it?"
"No. I mean yes. I promise"
"Ok. Here you go"— Ricky Gervais (@rickygervais) August 26, 2015