The supermarket has said shoppers were no longer as interested in "flash sales on big-ticket, non-essential items at Christmas".
The move comes one year after shoppers were said to be acting like "animals" in "war-zone"-like scenes. The frenzy was incapsulated by one battle ceased upon by the media. A young woman at Asda's flagship Wembley store desperately gripped a 40in Polaroid TV which had been reduced by £80 as a group of young teens tried to snatch it from her.
A woman clings to a television at a Asda store during Black Friday sales last year
It's rapidly becoming the biggest online shopping day of the year for many countries [last year in the UK consumers parted with a whopping £810m - far exceeding the predicted spend of £363m] but it's not all flat screen TVs and cut-price blenders.
For a decidedly darker side to the yearly event is rapidly emerging, clouding the celebration of consumerism with shamefully graceless behaviour, assault and even death.
5 Black Friday Fails...
And UK Black Friday Chaos in 2014...
- Thought You Bought Too Much Crap On Black Friday? These People Actually Did
- Black Friday Sales - A Fine Example of Unadulterated Capitalism
- Millions Of Britons Left Spiritually Empty After Buying Crap They Didn't Need On Black Friday
- The Madness of Materialism - A Very Black Friday Indeed
- We're Not American, So We Should Stop Calling It Black Friday!
- Asda Cheerleaders Are Black Friday At Its Worst