Thousands of people were left lamenting the downfall of Britain's national broadcaster - after an hour-long shutdown of the BBC website gave what some suggested was an insight into what life could be like if its licence fee were cut completely.
Dalek-voicer for the BBC's 'Doctor Who' Barnaby Edwards said he was "delighted" to see the entirety of social media losing its collective mind over the crash, adding: "It shows how important the BBC is to so many people."
Delighted to see the entirety of Twitter making a fuss over the BBC website crashing. It shows how important the BBC is to so many people.— Barnaby Edwards (@BarnabyEdwards) December 31, 2015
And some of the corporation's journalists quickly piled in with their own jokes, including technology correspondent Rory Cellan-Jones and producer Henry Clarke Price.
I'm on the tube on way to the office and getting complaints about a problem with the BBC website. Luckily I have my monkey wrench with me...— Rory Cellan-Jones (@ruskin147) December 31, 2015
BBC website down... wasn't me, I promise pic.twitter.com/3mg087JwBb— Henry Clarke Price (@HenryCP) December 31, 2015
But reacting, some users wondered if the BBC's website - which attracts 5,021,250 unique users per day - would act as a timely reminder of its salience to the public.
Maybe the BBC website being down is just to remind us all how great it is. And how it needs protecting?— Nick Garnett (@nicholasgarnett) December 31, 2015
According to most people on Twitter, the BBC website being down is basically all four horsemen of the apocalypse come at once.— Jonathan Haynes (@JonathanHaynes) December 31, 2015
Clever of BBC to take the BBC Website down. Watch ITV for a day and then you'll stop moaning about the BBC!— jamesmb (@jamesmb) December 31, 2015
One user seemed more perturbed by the '404' page they were directed to upon trying to navigate to the BBC's website.
To set your mind at ease about there being no BBC website/iPlayer RN they show you a scary clown. thx pic.twitter.com/MuEzdSkHdK— mtthwhgn (@mtthwhgn) December 31, 2015
While another pondered whether a familiar BBC face might have been responsible for the website's downfall.
The BBC website has been down since 8:15 – They really shouldn't have hosted it on an Amstrad Emailphone pic.twitter.com/sYhKamwKeQ— Martin Hovezak (@MirrorOfMirrors) December 31, 2015
Others just used the crash as an opportunity to poke fun at the corporation.
It even upset 'QI' host Stephen Fry!
Poor old @BBC seen to be having troubles with their entire online presence. Or is it just me?— Stephen Fry (@stephenfry) December 31, 2015
" target="_hplink">cyber attack was responsible for the BBC's site going down.
A follow-up tweet from Cellan-Jones confirmed the website had suffered a DdOS - a distributed denial of service attack.